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Martech Analytics Jobs (NOW HIRING)

Strong experience in marketing technology, digital strategy, or analytics advisory roles. * Proven experience defining MarTech strategy and transformation roadmaps. * Strong understanding of Adobe ...

AWS Martech Architect

Plano, TX

$62.25 - $81.75/hr

Role: Solutions Architect (AWS+ MarTech) Location: Plano, TX- Onsite (Need Locals) Duration ... Data & Analytics Architecture Design customer data platforms and marketing data lakes on AWS.

Business Architect

Reston, VA · On-site

$63.25 - $82.25/hr

Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions). * Establish and maintain ...

MarTech Strategy Development: * Define and lead the strategy within the broader marketing ... Analyze current marketing technology systems and make recommendations for improvements or new tools ...

MarTech Strategy Development: * Define and lead the strategy within the broader marketing ... Analyze current marketing technology systems and make recommendations for improvements or new tools ...

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Martech Analytics information

See salary details

$64.5K

$125.3K

$179K

How much do martech analytics jobs pay per year?

As of Jun 15, 2026, the average yearly pay for martech analytics in the United States is $125,326.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $149,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Martech Analytics professional, and why are they important?

To thrive in Martech Analytics, you need a strong background in marketing principles, data analysis, and statistics, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Google Analytics, marketing automation tools, and data visualization software, as well as knowledge of data privacy regulations, is essential. Strong problem-solving abilities, attention to detail, and effective communication skills help you translate data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing marketing performance and driving data-driven decision-making within organizations.

What is the difference between Martech Analytics vs Data Analyst?

AspectMartech AnalyticsData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related; familiarity with marketing toolsBachelor's in Statistics, Mathematics, or related; proficiency in data analysis tools
Work EnvironmentMarketing teams, digital agencies, tech companiesVarious industries, corporate, finance, healthcare
Employer & Industry UsageMarketing departments focusing on campaign performance and customer insightsData-driven decision making across departments
Common Search & Comparison IntentUnderstanding marketing technology data analysisAnalyzing large datasets for insights

Martech Analytics focuses on analyzing marketing technology data to optimize campaigns and customer engagement, often working closely with marketing teams. Data Analysts have a broader scope, working across various industries to interpret data for strategic decisions. While both roles require analytical skills, Martech Analytics emphasizes marketing tools and platforms, whereas Data Analysts focus on general data interpretation.

What is Martech Analytics?

Martech Analytics refers to the use of marketing technology tools and platforms to collect, analyze, and interpret data related to marketing activities. This field combines marketing expertise with data analytics to help businesses measure the effectiveness of their campaigns, understand customer behavior, and make data-driven decisions. Professionals in Martech Analytics often work with software like Google Analytics, marketing automation platforms, and customer data platforms to optimize marketing strategies and improve ROI.

What are some of the common challenges faced by professionals in Martech Analytics, and how can they be addressed?

Professionals in Martech Analytics often encounter challenges related to integrating data from multiple marketing platforms, ensuring data quality, and communicating actionable insights to non-technical stakeholders. Navigating these challenges requires strong collaboration with marketing and IT teams, continuous learning to keep up with evolving martech tools, and the ability to translate complex analytics into clear recommendations. Building robust data pipelines and fostering open communication within cross-functional teams can significantly improve both efficiency and results.
What cities are hiring for Martech Analytics jobs? Cities with the most Martech Analytics job openings:
Infographic showing various Martech Analytics job openings in the United States as of June 2026, with employment types broken down into 83% Full Time, 4% Part Time, and 13% Contract. Highlights an 75% In-person, 4% Hybrid, and 21% Remote job distribution, with an average salary of $125,326 per year, or $60.3 per hour.
Sr Director, Marketing Technology & Analytics

Sr Director, Marketing Technology & Analytics

DaVita, Inc.

Denver, CO • On-site

$129K - $205K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago


DaVita rating

6.9

Company rating: 6.9 out of 10

Based on 1,146 frontline employees who took The Breakroom Quiz

451st of 872 rated healthcare providers


Job description

Posting Date
04/03/2026
2000 16th Street, Denver, Colorado, 80202, United States of America
To build the data measurement and privacy-forward foundation required to power DaVita's next phase of digital and marketing transformation. This leader will own the end-to-end marketing data ecosystem-from tagging to analytics to reporting, insights, and business outcomes-and serve as the critical bridge between Marketing & Communications, IT, Privacy, Compliance, and Enterprise Data teams in a highly regulated healthcare environment.
Essential Duties & Responsibilities
  • Marketing & Comms Data and measurement foundation
    • Establish and own Davita's marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels
    • Lead implementation and governance of tagging, analytics, data collection frameworks that are privacy compliant, scalable, and future-ready
    • Define and operationalize marketing scorecards, KPIs, and success metrics tied to business outcomes (growth, engagement, conversion, retention)
  • Cross-Functional Partnership & Governance
    • Serve as the primary marketing partner to IT, Privacy, Compliance, Enterprise data teams to align tooling, data flows, consent, governance
    • Navigate a tightly regulated healthcare environment to ensure marketing measurements meets HIPPA, privacy, and security requirements
    • Establish clear operating models, R&Rs, and decision rights between marketing and enterprise partners
  • Martech & Analytics Enablement
    • Own the marketing technology stack from an analytics and data perspective, ensuring tools are fit-for-purpose and integrated across channels as an enablement layer
    • Enable consistent, trusted reporting through standardized definitions, dashboards, and daily/weekly performance reporting
    • Build the foundation for advanced capabilities, including advanced AI analytics, personalization, experimentation, and attribution over time
  • Impact and Performance Accountability
    • Elevate analytics from reporting to decision-making by translating digital and marketing performance to clear business outcomes
    • Partner with channel leaders to connect activity to outcomes and enable optimization flywheel

Education and Requirements
  • Bachelor's degree required; Master's degree in Business, Analytics, Computer Science, or related field preferred.
  • 10+ years of experience in marketing technology, data analytics, or digital transformation.
  • 6-10 years of people leadership experience in an analytics, business intelligence, and/or martech function
  • Deep understanding of the marketing technology landscape (CDP, CRM, Web Analytics, Tag Management) and privacy regulations (HIPAA, GDPR, CCPA).
  • Proven experience bridging the gap between technical teams (IT/Data) and business functions (Marketing).

Travel and Time Requirements
  • Travel: Up to 10-20%
  • Nights/Weekends: As needed for critical projects or launches.

What We'll Provide:
More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.
  • Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
  • Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
  • Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita's online training platform StarLearning.

#LI-AJ1
At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.
This position will be open for a minimum of three days.
The Salary Range for the role is $129,000.00 - $205,000.00 per year.
For location-specific minimum wage details, see the following link: DaVita.jobs/WageRates
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits
Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

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About DaVita

Sourced by ZipRecruiter

DaVita is a healthcare company that provides compassionate, quality healthcare. The company’s mission is to be the Provider, Partner, and Employer of Choice. DaVita serves more than 200,000 dialysis patients in 10 countries outside the U.S. and has over 55,000 teammates in the U.S. Since 2011, DaVita teammates have donated $11 million to local nonprofits and have volunteered over 180,000 hours since 2006. DaVita has been on Fortune’s list of the world’s most admired companies for 15 years in a row.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1994