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Marketo Developer Jobs in Tennessee (NOW HIRING)

Working across Sales, Product, Engineering, Corporate Marketing, technology partners, and external ... Experience with Salesforce and marketing automation platforms such as HubSpot, Marketo, or Pardot.

Marketo Developer information

What is a Marketo Developer?

A Marketo Developer is a technical specialist who designs, implements, and manages marketing automation solutions using Adobe Marketo. They customize campaigns, build integrations with other platforms, and optimize marketing workflows to support lead generation and customer engagement. Marketo Developers often collaborate with marketing teams to translate business requirements into automated processes and ensure data flows seamlessly between Marketo and other systems. Their expertise includes scripting, API integrations, and troubleshooting technical challenges within the Marketo environment.

How does a Marketo Developer typically collaborate with marketing and sales teams?

A Marketo Developer works closely with both marketing and sales teams to design, implement, and optimize automated marketing campaigns. They translate marketing strategies into technical solutions within Marketo, ensuring data flows accurately between systems like CRMs. Regular collaboration involves gathering requirements from stakeholders, troubleshooting technical issues, and providing training or documentation to end-users. This cross-functional teamwork helps ensure that campaign objectives are met and leads are effectively nurtured through the sales funnel.

What are the key skills and qualifications needed to thrive as a Marketo Developer, and why are they important?

To thrive as a Marketo Developer, you need a solid background in marketing automation, HTML/CSS, and experience with Marketo’s platform, often supported by a relevant degree or Marketo certification. Familiarity with REST/SOAP APIs, CRM integrations (such as Salesforce), and tools like JavaScript or email template editors is typically required. Strong problem-solving, attention to detail, and effective communication skills help developers translate marketing needs into technical solutions. These skills ensure that marketing campaigns are executed efficiently, data is accurately managed, and organizational marketing goals are met.

What is the difference between Marketo Developer vs Marketing Automation Specialist?

AspectMarketo DeveloperMarketing Automation Specialist
Required CredentialsMarketo certifications, technical skillsMarketing certifications, automation tools knowledge
Work EnvironmentTechnical teams, marketing departmentsMarketing teams, campaign management
Employer & Industry UsageTech-driven marketing firms, agenciesCorporate marketing departments, agencies
Common Search & ComparisonYesYes

The main difference is that a Marketo Developer focuses on technical implementation, coding, and customizing Marketo platforms, while a Marketing Automation Specialist handles overall automation strategies, campaign setup, and analytics. Both roles require marketing automation knowledge, but the developer role is more technical and coding-oriented.

What are popular job titles related to Marketo Developer jobs in Tennessee?

For Marketo Developer jobs in Tennessee, the most frequently searched job titles are:

What cities in Tennessee are hiring for Marketo Developer jobs?

Cities in Tennessee with the most Marketo Developer job openings:

Senior GTM & Marketing Manager

C Spire

Nashville, TN • On-site

$120 - $170/hr

Other

Medical, Retirement

Posted 5 days ago


C Spire rating

7.8

Company rating: 7.8 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

36th of 99 rated telecommunications companies


Job description

Our Vision: Be the best at what we do. Our Mission: Improve lives through technology. Summary: Customer Inspired isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customer’s lives. It’s a challenging goal, but we have a winning team that is looking to grow. As the Senior GTM & Marketing Manager, you will lead integrated go-to-market marketing programs that accelerate growth across C Spire Business Technology, with primary responsibility for supporting Select Enterprise and Channel Sales. You will translate business priorities into coordinated campaigns that connect demand generation, account-based marketing, strategic partnerships, sales enablement, digital media, and customer engagement. Working across Sales, Product, Engineering, Corporate Marketing, technology partners, and external agencies, you will bring the strategy, organization, and execution discipline necessary to turn marketing investment into measurable pipeline and revenue.

Responsibilities
  • Develop and execute annual and quarterly go-to-market plans for Select Enterprise and Channel Sales, aligning campaigns, target accounts, investments, and priorities with revenue objectives.
  • Lead integrated B2B demand generation across account-based marketing, email, digital media, content, webinars, events, partner programs, and other channels, continuously optimizing performance based on pipeline, conversion, and ROI.
  • Partner with Sales leadership to identify growth opportunities, target accounts, customer needs, and sales priorities, and support launches of new products, services, and strategic initiatives.
  • Build and execute joint marketing programs with Channel Sales and strategic technology partners, including campaigns, events, webinars, content, and sales enablement initiatives.
  • Develop sales enablement resources that help teams effectively engage prospects and communicate C Spire’s value, including solution briefs, customer stories, presentations, battle cards, campaign toolkits, and prospecting content.
  • Lead strategic customer and industry events, executive briefings, technology showcases, webinars, conferences, and partner-sponsored programs, connecting event investments to customer engagement, pipeline, and revenue.
  • Manage multiple concurrent marketing initiatives from planning through execution, coordinating cross-functional resources, timelines, budgets, risks, agencies, vendors, and stakeholders to deliver high-quality work on schedule.
  • Partner with Corporate Marketing on paid and earned media initiatives, digital campaigns, messaging, and customer-facing experiences to ensure consistent positioning and effective execution.
  • Measure and communicate marketing performance through dashboards and executive reporting, using insights from marketing-sourced and influenced pipeline, conversion, engagement, campaign ROI, and sales adoption to guide future investment.
  • Manage external agencies and marketing vendors, ensuring deliverables meet C Spire standards for quality, budget, timing, and business impact.
  • Perform additional duties as assigned.
Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 8–12 years of progressive B2B marketing experience, including experience supporting enterprise technology sales organizations.
  • Demonstrated success developing and executing integrated demand generation and go-to-market campaigns tied to pipeline and revenue objectives.
  • Strong project management and organizational skills with demonstrated ability to lead multiple complex, concurrent initiatives.
  • Experience developing sales enablement programs and partnering closely with sales leadership.
  • Experience managing marketing agencies, vendors, budgets, and external partners.
  • Strong analytical skills with the ability to evaluate campaign performance, marketing ROI, pipeline contribution, and conversion metrics.
  • Excellent written, verbal, presentation, and stakeholder-management skills.
  • Ability and willingness to travel approximately 20–30%.
  • MBA or other relevant advanced degree.
  • Experience in technology, telecommunications, managed services, cloud, cybersecurity, SaaS, or related B2B markets.
  • Experience with account-based marketing, indirect sales channels, technology alliances, and partner marketing.
  • Experience with Salesforce and marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Experience with project management platforms such as Asana, Monday.com, or Wrike.
  • Experience developing executive-level reporting and translating marketing performance into actionable business recommendations.
What You Will Gain
  • Competitive Compensation Package
  • Blue Cross Blue Shield Health Insurance
  • Tuition Assistance Programs
  • Complimentary Wireless Service & Device*
  • 401k Match
  • Teladoc Telemedicine
  • WellBeacon Wellness Program
  • Paid Talent Referral Opportunities
  • Tailored learning paths for every position

*Complimentary wireless service and device available to team members in our wireless footprint.

Physical Requirements and Working Conditions

Must be able to sit for extended periods and use a computer keyboard and/or mouse while viewing a computer screen. Must be able to travel approximately 20–30% to support customer engagements, events, partner activities, and business needs. Some schedule flexibility may be required for events and other marketing activities.

At C Spire, we love to innovate and live to make technology faster, smarter, better and more accessible every day. Up for the challenge? If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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