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Marketo Developer information

What are the key skills and qualifications needed to thrive as a Marketo Developer, and why are they important?

To thrive as a Marketo Developer, you need a solid background in marketing automation, HTML/CSS, and experience with Marketo’s platform, often supported by a relevant degree or Marketo certification. Familiarity with REST/SOAP APIs, CRM integrations (such as Salesforce), and tools like JavaScript or email template editors is typically required. Strong problem-solving, attention to detail, and effective communication skills help developers translate marketing needs into technical solutions. These skills ensure that marketing campaigns are executed efficiently, data is accurately managed, and organizational marketing goals are met.

What is the difference between Marketo Developer vs Marketing Automation Specialist?

AspectMarketo DeveloperMarketing Automation Specialist
Required CredentialsMarketo certifications, technical skillsMarketing certifications, automation tools knowledge
Work EnvironmentTechnical teams, marketing departmentsMarketing teams, campaign management
Employer & Industry UsageTech-driven marketing firms, agenciesCorporate marketing departments, agencies
Common Search & ComparisonYesYes

The main difference is that a Marketo Developer focuses on technical implementation, coding, and customizing Marketo platforms, while a Marketing Automation Specialist handles overall automation strategies, campaign setup, and analytics. Both roles require marketing automation knowledge, but the developer role is more technical and coding-oriented.

How does a Marketo Developer typically collaborate with marketing and sales teams?

A Marketo Developer works closely with both marketing and sales teams to design, implement, and optimize automated marketing campaigns. They translate marketing strategies into technical solutions within Marketo, ensuring data flows accurately between systems like CRMs. Regular collaboration involves gathering requirements from stakeholders, troubleshooting technical issues, and providing training or documentation to end-users. This cross-functional teamwork helps ensure that campaign objectives are met and leads are effectively nurtured through the sales funnel.

What is a Marketo Developer?

A Marketo Developer is a technical specialist who designs, implements, and manages marketing automation solutions using Adobe Marketo. They customize campaigns, build integrations with other platforms, and optimize marketing workflows to support lead generation and customer engagement. Marketo Developers often collaborate with marketing teams to translate business requirements into automated processes and ensure data flows seamlessly between Marketo and other systems. Their expertise includes scripting, API integrations, and troubleshooting technical challenges within the Marketo environment.
Consultant, Functional Transformation

Consultant, Functional Transformation

Deloitte

Indianapolis, IN

Other

Posted 23 days ago


Deloitte rating

8.1

Company rating: 8.1 out of 10

Based on 86 frontline employees who took The Breakroom Quiz

58th of 139 rated financial services


Job description

Join Deloitte's Customer practice as a Consultant, Functional Transformation, where you will help clients improve marketing operations and business processes through Adobe Workfront. In this role, you will advise on solution design, lead configuration efforts, and support enterprise transformation initiatives across the Adobe ecosystem. You will work with cross-functional teams to deliver scalable solutions that drive adoption, efficiency, and business value.

Recruiting for this role ends on July 11, 2026

Work you'll do

As a Consultant, Functional Transformation on the Advertising, Marketing & Commerce team, you will be responsible for:

  • Lead client discovery sessions, gather business requirements, and advise on Adobe Workfront leading practices and solution design.
  • Design, build, and configure Adobe Workfront functionality, including custom forms, project templates, reports, dashboards, approval processes, milestones, email notifications, statuses, job roles, teams, groups, companies, expense types, layout templates, filters, views, and groupings.
  • Provide guidance on integrations and automation across client platforms, including use of Fusion.
  • Coordinate user acceptance testing, troubleshoot issues, and provide technical support and training to users.
  • Support internal capability development through knowledge sharing, service definition, training, and partner certification.

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to provide clear guidance to others

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications

Required:

  • 2+ years of Adobe Workfront system configuration and implementation experience as a Workfront System Administrator or consultant
  • 1+ years of Workfront implementation and project optimization experience
  • 2+ years of integrations and system architecture experience
  • Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Limited immigration sponsorship may be available.

Preferred:

  • Active Adobe Workfront certification as a Project Manager or Core Developer Professional
  • Adobe Experience Cloud certification in Adobe Experience Manager, Adobe Experience Platform, or Adobe Marketo
  • Hands-on Fusion experience
  • 1+ years of experience leading multi-platform Adobe solutions as a product owner, technical client service lead, or solution consultant

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 - $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#AMC_US

Qualifications:

Join Deloitte's Customer practice as a Consultant, Functional Transformation, where you will help clients improve marketing operations and business processes through Adobe Workfront. In this role, you will advise on solution design, lead configuration efforts, and support enterprise transformation initiatives across the Adobe ecosystem. You will work with cross-functional teams to deliver scalable solutions that drive adoption, efficiency, and business value.

Recruiting for this role ends on July 11, 2026

Work you'll do

As a Consultant, Functional Transformation on the Advertising, Marketing & Commerce team, you will be responsible for:

  • Lead client discovery sessions, gather business requirements, and advise on Adobe Workfront leading practices and solution design.
  • Design, build, and configure Adobe Workfront functionality, including custom forms, project templates, reports, dashboards, approval processes, milestones, email notifications, statuses, job roles, teams, groups, companies, expense types, layout templates, filters, views, and groupings.
  • Provide guidance on integrations and automation across client platforms, including use of Fusion.
  • Coordinate user acceptance testing, troubleshoot issues, and provide technical support and training to users.
  • Support internal capability development through knowledge sharing, service definition, training, and partner certification.

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to provide clear guidance to others

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications

Required:

  • 2+ years of Adobe Workfront system configuration and implementation experience as a Workfront System Administrator or consultant
  • 1+ years of Workfront implementation and project optimization experience
  • 2+ years of integrations and system architecture experience
  • Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Limited immigration sponsorship may be available.

Preferred:

  • Active Adobe Workfront certification as a Project Manager or Core Developer Professional
  • Adobe Experience Cloud certification in Adobe Experience Manager, Adobe Experience Platform, or Adobe Marketo
  • Hands-on Fusion experience
  • 1+ years of experience leading multi-platform Adobe solutions as a product owner, technical client service lead, or solution consultant

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 - $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#AMC_US

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