Marketo Associate Jobs in Virginia (NOW HIRING)

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.

Responsibilities

• Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
• Measure and analyze performance, and identify new opportunities based on customer and business data.
• Assist in backlink strategy development to help raise a customer’s Domain Authority.
• Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
• Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
• Optimize website content with on-page SEO best practices in mind relative to the customer’s service offerings.
• Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
• Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
• Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
• Assist in identifying technical site errors and potential warnings.
• Writing website content with optimizations in mind.

Qualifications

• Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
• Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
• Must be able to work in a fast-paced environment with tight deadlines and great collaboration
• Ability to understand client objectives and build effective strategies to meet client needs
• Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
• Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
• Genuine interest in staying on top of the latest marketing trends and changes
• Comfortable speaking to clients and clearly presenting marketing strategies and analytics
• Strong writing and presentation skills

Qualities/Skills

• Google Analytics
• Google Search Console
• Google Ads
• SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
• Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
• CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
• CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
• Major social networks (LinkedIn, Twitter, Facebook, YouTube)

Requirements

• Resume
• At least 1 year of SEO experience
• High school or equivalent (Required)
• Bachelor’s degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
• Job Type: Full-time

Benefits:

• Health/Vision/Dental Insurance
• Disability & Life Insurance
• 401 (k) Plan & Employer Matching
• Professional Development Assistance
• Flexible Work Schedule
• Paid Time Off (15 Vacation Days and 10 Personal Days)
• Fun Virtual & In-Person Team Outings

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Experience:

• SEO: 1 year (Preferred)