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Marketing Technology Stack Jobs (NOW HIRING)

WilmerHale

Marketing Technology Specialist

New York, NY · On-site

About the Role The marketing technology specialist will support the firm's marketing technology (MarTech) stack and its intersection with business development and communications activities. This role ...

WilmerHale

Marketing Technology Specialist

Boston, MA · On-site

About the Role The marketing technology specialist will support the firm's marketing technology (MarTech) stack and its intersection with business development and communications activities. This role ...

Fireworks AI

Head of Marketing Operations

You own the marketing tech stack, the data model, the lifecycle, and the analytics that turn marketing into a predictable pipeline engine that the executive team can trust. You also own the planning ...

De La Cruz

PR · On-site

Govern the ad tech and marketing technology stack (tool selection criteria, access/permissions, documentation, vendor coordination, platform change management) * Innovation & Platform Adoption:

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How much do marketing technology stack jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for marketing technology stack in the United States is $59.26, according to ZipRecruiter salary data. Most workers in this role earn between $49.28 and $68.27 per hour, depending on experience, location, and employer.

How do professionals in Marketing Technology Stack roles typically collaborate with marketing and IT teams to implement new tools?

Professionals working with the Marketing Technology Stack often serve as a bridge between marketing and IT teams. They collaborate by translating marketing objectives into technical requirements, coordinating tool integrations, and ensuring data flows seamlessly across platforms. Regular cross-functional meetings, clear documentation, and stakeholder alignment are essential for successful implementation of new tools. This collaborative approach helps ensure that marketing campaigns are both technologically robust and aligned with business goals.

What are the key skills and qualifications needed to thrive in Marketing Technology Stack management, and why are they important?

Success in Marketing Technology Stack management requires a deep understanding of digital marketing concepts, data analytics, and integration of various marketing tools, often supported by a degree in marketing, IT, or a related field. Familiarity with platforms like Salesforce, HubSpot, Google Analytics, and marketing automation tools, along with certifications such as Google Analytics Individual Qualification or HubSpot certifications, is highly valued. Strong problem-solving, communication, and project management skills help professionals collaborate across teams and adapt to rapid technology changes. These skills ensure effective implementation, optimization, and alignment of marketing technologies to drive business growth and efficiency.

What is a Marketing Technology Stack?

A Marketing Technology Stack, often called a MarTech Stack, is a collection of software tools and technologies that marketers use to plan, execute, analyze, and optimize marketing campaigns and processes. It typically includes platforms for email marketing, social media management, analytics, customer relationship management (CRM), content management, and advertising. The goal of a MarTech Stack is to streamline marketing activities, improve efficiency, and enhance the customer experience by integrating various digital marketing tools.
Marketing Technology Specialist

Marketing Technology Specialist

Wilmerhale

Washington, DC

Full-time

Posted 5 days ago

Job description

WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States and Europe. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers. Our goal is to reflect the diversity of our clients and the communities in which we practice.
 
About the Role
The marketing technology specialist will support the firm's marketing technology (MarTech) stack and its intersection with business development and communications activities. This role will provide in-house expertise, training and support for Clients & Markets on multiple MarTech platforms including webinars, website CMS, CRM, email marketing, video, experience management and analytics software. 

The individual is expected to be well versed in current and future technology offerings and understand how marketing technology platforms work together to optimize WilmerHale's ability to market itself to clients and prospects. The marketing technology specialist will work closely with all Clients & Markets personnel, the firm's Information Services (IS) Department, and vendors. 
 
What You Will Be Doing
Webinar and Virtual Meeting Management
  • Oversee the technology setup and execution of webinars and virtual meetings to provide quality control and identify and address technical errors or inconsistencies.
  • Assess current processes and technology related to webinars and virtual meetings to streamline and refine roles and improve the finished product, including expanding video capabilities and archiving/enabling on-demand viewing.
  • Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables.
Technology Mastery and Support
  • Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, InterAction, Foundation and the Microsoft Office Suite.
  • Help identify and evaluate new technologies and trends, support testing and rollout of new technologies, and seek continuous improvement across all technology platforms.
  • Provide technical input on and help maintain templates, guidelines and Quick Reference Guides related to Clients & Markets use of marketing technology platforms. 
Thought Leadership Initiatives
  • Assist in the creation and dissemination of thought leadership, specifically client alerts and blogs, through the website CMS and email marketing tool.
Clients & Markets Coordination
  • Oversee Clients & Markets coordinator workloads by utilizing internal tracking technology. Make capacity-driven decisions to assign work while monitoring timelines. Provide status reports to department leadership and help foster a proactive culture.
  • Provide training and assistance to Clients & Markets staff responsible for developing webinars and virtual events and act as an expert resource within the department and to other firm personnel, lawyers and clients regarding event technology capabilities, functionality, trends and best practices.
  • Help maintain and align marketing mailing lists with key areas of practice and client interest.
Communication and Collaboration
  • Liaise with IS Department colleagues to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across various platforms.
  • Help manage relationships with marketing technology vendors to implement and remain up to date on features, functionality, upgrades and updates; adopt best practices; refine processes; address and resolve issues; and extract value.
Data Management and Analysis
  • Maintains all department email distribution lists by ensuring timely updates for department arrivals and departures.
  • Generate and analyze metrics related to website, event and email marketing efforts using platforms such as, Vuture, ON24 and PowerBI.
 
  • Demonstrates a strong commitment to professionalism, delivering high-quality service, and maintaining a positive, solution-oriented ("can-do") approach. Effectively supports internal departments, external clients, and vendors through clear, courteous communication via electronic correspondence, telephone, and in-person interactions.
 

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