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Marketing Strategy Manager Jobs in Silver Spring, MD

TalentRemedy

Marketing Director

Rockville, MD

... strategy, manage budgets, and analyze performance metrics Strong team leadership skills Experience managing social media, websites, and email marketing platforms Association or nonprofit experience ...

Marriott International

Marketing Manager

Mclean, VA · On-site

$78K - $101K/yr

Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including ...

Capital One

Performance Marketing Manager

Mclean, VA

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to ...

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All JobsMarketing Strategy JobsMarketing Strategy Manager JobsMarketing Strategy Manager Jobs in Silver Spring, MD

Marketing Strategy Manager information

See Silver Spring, MD salary details

$65.1K

$79.9K

$92.5K

How much do marketing strategy manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for marketing strategy manager in Silver Spring, MD is $79,856.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,900.00 and $86,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What does a marketing strategy manager do?

A marketing strategy manager develops and implements comprehensive marketing plans to achieve business goals. They analyze market trends, identify target audiences, coordinate campaigns, and use tools like data analytics to measure effectiveness. Strong communication, strategic thinking, and knowledge of marketing channels are essential for this role.

What are the most commonly searched types of Marketing Strategy jobs in Silver Spring, MD?

The most popular types of Marketing Strategy jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Marketing Strategy Manager jobs?

Cities near Silver Spring, MD with the most Marketing Strategy Manager job openings:

Marketing Strategy Manager jobs near you

Senior Manager, Marketing Strategy & Performance

Marriott

Bethesda, MD • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,187 frontline employees who took The Breakroom Quiz

54th of 107 rated hotels

Job description

JOB SUMMARY

The Senior Manager of Marketing Performance will play a critical role in advancing Marriott International's Marketing Return on Investment (ROI) global agenda and strategic marketing effectiveness initiatives. This role will help build and orchestrate best-in-class marketing performance capabilities that enable smarter investment decisions, optimize marketing effectiveness, and drive sustainable growth across the enterprise

This role is responsible for designing, planning and executing Marriott International's marketing measurement capabilities, including marketing mix modeling (MMM) to improve marketing efforts and optimize business outcomes (i.e., improve short-term revenue and long-term brand building ROI). The role requires translating complex analytics into clear business recommendations and influencing decision-making across a highly matrixed, global organization.

The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization.

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in business, marketing, statistics, or related degree

Three or more years of experience in marketing, strategy, business consultancy or advisory roles.

Proven track record of executing multiple strategic projects simultaneously and successfully.

Strong critical thinking and problem-solving skills.

Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)

Excellent stakeholder management and interpersonal skills.

Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.

Demonstrated ability to drive and implement change initiatives.

Excellent written and verbal communication skills.

Education and Experience Preferred

Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

CORE WORK ACTIVITIES

Support and execute on marketing performance projects, particularly related to marketing mix models.

Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.

Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.

Manage complex stakeholder interactions to drive project success.

Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.

Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.

Demonstrate strong critical thinking skills in project planning and execution.

Willingly undertake and excel in challenging projects and initiatives

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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