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Marketing Strategy Manager Jobs in Decatur, GA (NOW HIRING)

Hertz

Manager, Marketing CRM

Atlanta, GA · On-site

$90K/yr

Hertz is seeking a data-driven, results-oriented CRM Marketing Manager to lead the strategy, planning, and cross-functional orchestration of personalized CRM marketing initiatives that deepen ...

Hertz

Manager, Marketing CRM

Atlanta, GA

$90K/yr

Hertz is seeking a data-driven, results-oriented CRM Marketing Manager to lead the strategy, planning, and cross-functional orchestration of personalized CRM marketing initiatives that deepen ...

Alliance Animal Health

Manager, Strategy

Atlanta, GA · Remote

... operational, marketing, recruiting, and real-estate support - while preserving each practice ... The Strategy Manager is a core member of the Strategy team, partnering closely with the SVP of ...

ABB

Strategic Marketing Manager, Data Centers

Lilburn, GA · On-site +1

$87.10K - $106.90K/yr

This position reports to: Industries and Channel Marketing Manager __ Your role and ... This is a crossfunctional role working closely withcommercial, product,marketing, strategy, and ...

PrizePicks

Senior Integrated Marketing Manager

Atlanta, GA · On-site +1

$130K - $155K/yr

Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with ...

Alliance Animal Health

Manager, Strategy

Atlanta, GA · On-site +1

... operational, marketing, recruiting, and real-estate support - while preserving each practice ... The Strategy Manager is a core member of the Strategy team, partnering closely with the SVP of ...

AEG

Senior Integrated Marketing Manager

Atlanta, GA · On-site

We are looking for a Senior Manager, Integrated Marketing to lead the development and execution of ... Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing ...

Westrock

Mgr, Marketing

Atlanta, GA · On-site

General Information Job ID ATR61365 Posting Job Title Marketing Manager Locations GA Atlanta ... Marketing Strategy * Serve as a marketing partner and point of contact for the HBH sales teams ...

GoTo Foods

Director, Digital & Off-Premise

Atlanta, GA · On-site

The Director of Digital Marketing & Off-Premise will oversee strategy, management and execution of our owned digital channel platforms and marketing (including website, app, ecommerce, email, loyalty ...

Red Bull

Manager, Athlete Marketing

Atlanta, GA

Furthermore, the Athlete Marketing Manager must possess both strategic vision and executional prowess, enabling the management and promotion of athletes at national and global levels beyond the ...

Red Bull

Manager, Athlete Marketing

Atlanta, GA · On-site

$85.36K - $128.04K/yr

Furthermore, the Athlete Marketing Manager must possess both strategic vision and executional prowess, enabling the management and promotion of athletes at national and global levels beyond the ...

Zelis

Manager, Strategy

Atlanta, GA · On-site

Position Overview The Manager, Strategy plays a critical role in driving growth for our Member ... Collaborate with Marketing and Product to ensure alignment across messaging and product roadmap as ...

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Marketing Strategy Manager information

See Decatur, GA salary details

$61.5K

$75.4K

$87.4K

How much do marketing strategy manager jobs pay per year?

As of May 30, 2026, the average yearly pay for marketing strategy manager in Decatur, GA is $75,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,800.00 and $82,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager, and why are they important?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What does a Marketing Strategy Manager do?

A Marketing Strategy Manager is responsible for developing, implementing, and overseeing marketing strategies that align with a company's business goals. They analyze market data, identify target audiences, and collaborate with cross-functional teams to execute campaigns effectively. Their role often involves monitoring market trends, evaluating campaign performance, and making data-driven decisions to optimize marketing efforts. Ultimately, they help drive brand growth, customer engagement, and revenue through strategic planning.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What are the most commonly searched types of Marketing Strategy jobs in Decatur, GA? The most popular types of Marketing Strategy jobs in Decatur, GA are:
What job categories do people searching Marketing Strategy Manager jobs in Decatur, GA look for? The top searched job categories for Marketing Strategy Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Marketing Strategy Manager jobs? Cities near Decatur, GA with the most Marketing Strategy Manager job openings:
Marketing Strategy Manager jobs near you
Manager, Marketing CRM

Manager, Marketing CRM

Hertz

Atlanta, GA • On-site

$90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Hertz rating

6.3

Company rating: 6.3 out of 10

Based on 191 frontline employees who took The Breakroom Quiz

116th of 139 rated vehicle equipment hire

Job description

Job Description
Hertz is seeking a data-driven, results-oriented CRM Marketing Manager to lead the strategy, planning, and cross-functional orchestration of personalized CRM marketing initiatives that deepen customer engagement, drive retention, and accelerate revenue growth.
Operating at the intersection of marketing, technology, and analytics, this role will define and drive the Transactional CRM strategy and roadmap, ensuring campaigns are aligned to business priorities and executed effectively through close partnership with CRM Operations and technical teams.
As CRM Marketing Manager, you will own the global strategic direction and performance of CRM marketing programs across Hertz, Dollar, and Thrifty brands. You will translate business objectives and customer insights into scalable CRM strategies, ensuring delivery of consistent, personalized, and high-impact customer communications across email, SMS, and push channels.
This role is highly cross-functional, requiring strong collaboration with marketing, product, analytics, CX, partnerships, and technology teams. You will act as the central point of coordination for CRM initiatives-driving alignment, prioritization, and accountability-while partnering with CRM Operations to execute campaigns and customer journeys.
The starting salary is expected to be around $90k, however the actual salary will be highly commensurate with relevant work experience.
What You'll Do:
CRM Strategy & Roadmap Ownership
  • Define and own the Transactional CRM marketing strategy and roadmap, aligning with organizational priorities including engagement, retention, revenue growth, and customer experience
  • Translate business goals into CRM initiatives, lifecycle strategies, and contact frameworks
  • Identify opportunities to enhance the customer journey across pre-rental, on-rental, and post-rental stages
  • Partner with leadership to prioritize initiatives and evolve CRM capabilities over time

Cross-Functional Leadership & Alignment
  • Act as the central orchestrator for CRM marketing, ensuring alignment across marketing, analytics, creative services, brand, product, CX, partnerships, and technology teams
  • Lead intake, prioritization, and briefing of CRM initiatives, ensuring clarity of objectives, messaging, tone and voice, audience, and success metrics
  • Facilitate cross-functional planning and ensure CRM efforts are integrated into broader marketing and business strategies
  • Manage stakeholder communication, expectations, and timelines across multiple concurrent initiatives

Campaign Strategy & Personalization
  • Define audience segmentation strategies leveraging behavioral, transactional, and engagement data
  • Establish CRM contact strategies and personalization frameworks to ensure relevant and consistent customer experiences
  • Provide strategic direction on campaign messaging, targeting, and channel orchestration across email, SMS, and push
  • Partner with CRM Operations to translate strategy into executable campaigns and automated journeys

Project Management & Execution Oversight
  • Lead end-to-end planning of CRM initiatives, from concept through launch, ensuring timelines, dependencies, and deliverables are clearly defined
  • Partner closely with CRM Operations to ensure flawless execution of campaigns and journeys
  • Manage CRM marketing calendars and ensure prioritization aligns with business needs
  • Proactively identify risks, dependencies, and gaps, and drive resolution across teams

Measurement, Insights & Optimization
  • Define CRM KPIs and measurement frameworks that connect campaign performance to business outcomes (e.g., engagement, conversion, revenue, upsell, loyalty)
  • Analyze campaign and program performance, identifying trends and actionable insights
  • Drive a culture of test-and-learn, including A/B testing strategies and continuous optimization
  • Present performance insights and recommendations to stakeholders and leadership

Data Governance & Best Practices
  • Establish and uphold CRM marketing best practices, including campaign governance, taxonomy, and documentation
  • Ensure compliance with data privacy regulations (e.g., CCPA) and internal policies
  • Partner with data and technology teams to improve data quality, segmentation capabilities, and platform effectiveness

What We're Looking For:
  • Bachelor's degree in marketing, business, communications, or related/relevant field required.
  • Minimum 4 years of experience in CRM, lifecycle marketing, or marketing strategy required
  • Proven experience owning CRM strategy and cross-functional program delivery required
  • Strong project management skills with the ability to manage multiple stakeholders and priorities required
  • Experience working with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, etc.) required
  • Deep understanding of audience segmentation, personalization, and lifecycle marketing required
  • Analytical mindset with ability to translate data into insights and strategy
  • Strong communication and stakeholder management skills
  • Familiarity with data privacy regulations and compliance best practices
  • Ability to think strategically while driving execution through others
  • Strong cross-functional leadership and influence without direct authority
  • Highly organized with exceptional attention to detail and follow-through
  • Skilled at connecting customer experience, marketing strategy, and business outcomes
  • Comfortable operating in a fast-paced, matrixed environment

What You'll Get:
  • The salary for this position starts at $90K commensurate of experience.
  • Up to 40% off the base rate of any standard Hertz Rental
  • Paid Time Off
  • Medical, Dental & Vision plan options
  • Retirement programs, including 401(k) employer matching
  • Paid Parental Leave & Adoption Assistance
  • Employee Assistance Program for employees & family
  • Educational Reimbursement & Discounts
  • Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
  • Perks & Discounts -Theme Park Tickets, Gym Discounts & more

About Us
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran

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