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Marketing Research Associate Jobs in Virginia (NOW HIRING)

Marketing Coordinator

Fairfax, VA · Remote

$43K - $59K/yr

Daily opportunity marketing research on GovWin and other Federal related procurement portals ... An associate's degree plus 2 years' experience may be used as an equivalent to a BA degree or 4 ...

Marketing Coordinator

Fairfax, VA · On-site

$62K - $81K/yr

Daily opportunity marketing research on GovWin and other Federal related procurement portals ... An associate's degree plus 2 years' experience may be used as an equivalent to a BA degree or 4 ...

Job Summary We are seeking a motivated and resourceful Marketing Associate to support our marketing ... You'll help organize marketing materials, support content creation and market research, assist with ...

Job Summary We are seeking a motivated and resourceful Marketing Associate to support our marketing ... You'll help organize marketing materials, support content creation and market research, assist with ...

Job Summary We are seeking a motivated and resourceful Marketing Associate to support our marketing ... Youll help organize marketing materials, support content creation and market research, assist with ...

Role Overview We're seeking a motivated and enthusiastic Marketing Associate to join our Marketing ... Conduct competitive and market research to inform strategy. * Support event planning and execution ...

Role Overview We're seeking a motivated and enthusiastic Marketing Associate to join our Marketing ... Conduct competitive and market research to inform strategy. * Support event planning and execution ...

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Showing results 1-20

Marketing Research Associate information

See Virginia salary details

$31.2K

$80.5K

$184.4K

How much do marketing research associate jobs pay per year?

As of Aug 4, 2026, the average yearly pay for marketing research associate in Virginia is $80,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,700.00 and $106,600.00 per year, depending on experience, location, and employer.

Is marketing research well paid?

Marketing research associates typically earn a median annual salary that is competitive within the market research field, with pay varying based on experience, education, and location. Entry-level positions may start lower, while experienced professionals or those with specialized skills can earn higher salaries. Certifications in data analysis or market research tools can also influence earning potential.

What is a marketing research associate?

Marketing Research Associates are professionals who gather, analyze, and interpret data about consumers, competitors, and market conditions to help companies make informed business decisions. They design surveys, conduct interviews, and use statistical tools to understand market trends and customer preferences. Their insights guide marketing strategies, product development, and promotional campaigns, making them essential contributors to a company's success. Marketing Research Associates often work closely with marketing teams, product managers, and executives to translate data into actionable recommendations.

What does a marketing research associate do?

A marketing research associate collects and analyzes data to help companies understand market trends, customer preferences, and competitive positioning. They design surveys, interpret data using statistical tools, and prepare reports to support marketing strategies. Strong analytical skills and proficiency with software like Excel or SPSS are often required.

What skills and qualifications are needed to be a marketing research associate?

To thrive as a Marketing Research Associate, you need strong analytical skills, attention to detail, and a background in marketing, business, or statistics, often supported by a relevant degree. Familiarity with data analysis tools such as SPSS, Excel, and survey platforms, as well as experience with CRM and reporting systems, is typically required. Excellent communication, critical thinking, and teamwork skills help you interpret data and present actionable insights to stakeholders. These abilities are crucial for accurately understanding market trends and supporting data-driven business decisions.

What are common challenges faced by marketing research associates, and how can they be addressed?

Marketing Research Associates often encounter challenges such as synthesizing large volumes of data, balancing tight deadlines, and ensuring data accuracy. Collaborating closely with cross-functional teams like marketing, sales, and product development is essential to clarify research objectives and deliver actionable insights. Adopting robust data management tools and clear communication practices can help address these challenges, making it easier to provide valuable recommendations and meet project milestones.

What is the difference between Marketing Research Associate vs Market Analyst?

AspectMarketing Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may require certifications in research methodsBachelor's degree in finance, economics, or marketing; often requires analytical or statistical certifications
Work EnvironmentOffice setting, collaborating with marketing teams and conducting research projectsOffice environment, analyzing market data, preparing reports for strategic decisions
Employer & Industry UsageUsed by marketing departments across various industries to gather consumer insightsUtilized by finance, consulting, and marketing firms to analyze market trends and forecasts

While both roles involve analyzing market data, a Marketing Research Associate primarily focuses on gathering consumer insights and conducting research to support marketing strategies. A Market Analyst emphasizes analyzing market trends and data to inform business decisions. The roles often overlap but differ in their specific focus and application within organizations.

Do I need a PhD to be a marketing research associate?

A marketing research associate typically does not need a PhD; a bachelor's degree in marketing, business, statistics, or a related field is usually sufficient. Strong analytical skills and experience with research tools like SPSS or Excel are often required. Advanced degrees may be beneficial for specialized or senior roles but are not mandatory for entry-level positions.
What are the most commonly searched types of Marketing Research jobs in Virginia? The most popular types of Marketing Research jobs in Virginia are:
What cities in Virginia are hiring for Marketing Research Associate jobs? Cities in Virginia with the most Marketing Research Associate job openings:
Infographic showing various Marketing Research Associate job openings in Virginia as of July 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $80,460 per year, or $38.7 per hour.

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago


Job description

Description

About the team:

AMT's Research Services team is responsible for planning, producing, and delivering market research and industry benchmarking surveys to customers ranging from high-growth startups to multinational corporations. With a foundation in economics as well as a wide range of manufacturing technologies, the team provides insight across diverse areas of the industry. You'll be surrounded by a growing Research Services team based in McLean, VA with backgrounds as diverse as hard tech, investment banking, economics, mathematics, data science, consulting, and political science. The strategic analytics team collaborates with DevOps, content, marketing, membership, sales, exhibitions, advocacy, and global services teams to grow AMT's customer base, industry engagement, and thought leadership.


About the role:

Research associates are immersed in AMT's proprietary market research products alongside independent sources to support hundreds of the top companies in the industry. This role involves creating compelling market research data and analysis in order to deliver insights to industry leaders looking to make strategic decisions with confidence. AMT research associates grow to become interdisciplinary experts across a combination of technology, business, finance, and entrepreneurship topics. As part of that growth, associates accelerate their development by regularly attending and participating in trade shows and conferences, as well as interacting with clients on a regular basis.


Responsibilities

Conduct research using a wide range of sources, including business and trade press, market reports, interviews, conference presentations, surveys, academic publications, and patent filings

Build relationships with AMT's market research subscribers and the broader industry

Produce and present market research to subscribers

Attend and, in some cases, participate in trade shows and other industry events as an AMT representative

Collaborate internally to prioritize market research tasks, subscriber needs, and associate development

This position is an in-office role and requires between 5% and 15% travel annually

Requirements

Bachelor's degree in science, engineering, mathematics, or economics discipline (required); relevant graduate degrees helpful

No prior years of work experience required; Applicants with years of experience commensurate with Senior Research Associate and Associate roles are encouraged to apply

Strong listening, writing, and speaking abilities, as well as attention to detail and organization; writing ability includes coverage of business and technical topics

The role requires a collaborative approach within the research team, where success is defined by meeting client needs as a group, which includes significant client-facing interactions in a consulting capacity

Prior market research experience of any kind preferred

Prior experience with product design, development, or manufacturing processes strongly preferred

Prior experience in developing data processes, automating data processes, and/or building business intelligence applications helpful

Proficient in using Microsoft Word, Excel, PowerPoint, and Outlook. SQL and experience with business analytics and data visualization packages (PowerBI, Tableau or similar) is preferred. Proficiency or familiarity with using statistical tools is helpful but not required.


Full-Time Benefits:

Medical | Dental | Vision coverage - 100% of premiums covered for employees and eligible dependents

Paid Time Off (PTO) - up to 5 weeks if start date is before July 1. After July 1, receive 2.5 weeks for the remainder of the year.

Paid Winter Break and select holidays

Tuition reimbursement program

401k Plan (100% company match up to 6%, no vesting period)

Free drinks/snacks/lunch catered monthly and so much more....


Equal Opportunity Employer:

AMT is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital

status, military or veteran status, genetic disposition, or any other reason protected by law.