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Marketing Program Manager Jobs in Statham, GA (NOW HIRING)

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Marketing Program Manager information

See Statham, GA salary details

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How much do marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for marketing program manager in Statham, GA is $51.73, according to ZipRecruiter salary data. Most workers in this role earn between $39.04 and $62.16 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What cities near Statham, GA are hiring for Marketing Program Manager jobs?

Cities near Statham, GA with the most Marketing Program Manager job openings:

Infographic showing various Marketing Program Manager job openings in Statham, GA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $107,608 per year, or $51.7 per hour.

Marketing & Events Manager

La Vaquita Flea Market

Pendergrass, GA • On-site

Full-time

Posted 4 days ago


Job description

Marketing & Events ManagerLa Vaquita Flea Market  |  Pendergrass, GA  |  Full-time  |  $85,000 to $100,000 base
About La Vaquita
La Vaquita Flea Market is one of the Southeast's largest Hispanic marketplaces: an indoor and outdoor weekend market in Pendergrass, Georgia drawing tens of thousands of shoppers every operating weekend, with hundreds of vendor businesses, a full food court, live entertainment, and signature cultural events. We're building the next chapter: a bigger event calendar, a sharper brand, and a marketing operation that runs on systems instead of heroics.
The role
You'll build and run our marketing and events operating system, reporting directly to the CEO. This is a builder's seat: you design the calendar, direct the contractors, own the measurement, build the sponsorship product, and ship events that tens of thousands of people show up for. You'll work in Spanish and English every day; professional fluency in both is required, and most of what you produce will be Spanish-first.
What you'll own
  • Marketing system and audience growth. The marketing plan, campaign and content calendar, publishing, channel strategy, audience-growth initiatives, measurement and reporting, our Google Business Profile and review response, and delivery of the website relaunch.
  • Signature events and community partnerships. Design and deliver the 2027 signature event calendar (we set the target count together in your first 60 days). You own event strategy, program design, budgets within approved envelopes, community partnerships, promotion, each event's commercial inventory, and results. Our Operations team owns physical market-day execution and logistics against your agreed plan.
  • Sponsorship inventory and commercial readiness. Map, package, and maintain the market's sponsorable assets: digital screens, physical positions, media relationships, and event assets. Manage inbound and event-attached opportunities, close standard opportunities at company-published rates, and own fulfillment and relationship administration with our media partners. Leadership sets all pricing; you build the product and keep it honest. This is not a cold-prospecting sales role.
  • Contractor direction. Brief, scope, budget, schedule, and quality-control our content, design, and paid-media contractors. They execute; you're accountable for the output.
  • Brand, reputation, and the scorecard. Brand standards, our public rating trajectory, community presence, and a weekly scorecard you own and report on. We expect you to know what's working, what isn't, and what you're changing because of it.
Your first 90 days
By day 30, publishing and contractor direction run through you. By day 60, the content calendar is live and measured, and the 2027 event calendar is drafted with budgets. By day 90, the sponsorship inventory map is delivered for pricing.
Where and when you work
Georgia-based and commutable to Pendergrass. Weekdays are hybrid. Steady state, you're on-site two to three market days per month (single days, not full weekends), so most of your week stays free for building and project management. During your first 90 days, you're on-site at least one market day each operating weekend to learn the property, meet vendors, and stand up the content-capture system. You're at every signature event and its setup day; presence at signature events is an essential function of the role.
What you'll bring
  • Four or more years running marketing programs, events, or both.
  • Professional fluency in Spanish and English: read, write, speak.
  • A marketing or content operation you personally ran at a real publishing cadence, with the metrics to show it.
  • Two or more events or activations you shipped, with budget, timeline, and results.
  • Contractors or agencies you directed, with budget ownership and at least one performance problem you solved.
  • Commercial judgment: you understand why an advertiser buys, and you've built, presented, negotiated, or closed something with real dollars attached.
  • Strong project-management discipline across several simultaneous workstreams.
  • Comfort being measured weekly.
Compensation
  • Base salary: $85,000 to $100,000, depending on experience.
  • Target performance bonus: 10% of base, tied to quarterly goals.
  • Plus company benefits.
How we hire
A screen with our recruiter, then a working session where you walk us through the things you actually built:
  • A marketing operating system or content program you ran, with metrics.
  • Two or more delivered events or activations.
  • Contractor or agency work you directed, with budget responsibility.
  • One commercial example with a dollar figure and your exact role.
Then assessments, references, and offer.
La Vaquita Flea Market (Pendergrass Flea Market, Inc.) is an equal opportunity employer.
 

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