Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Marketing - Wholesale Marketing Manager
Needham, MA · On-site
$80K - $95K/yr
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Marketing - Wholesale Marketing Manager
Needham, MA · On-site
$80K - $95K/yr
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role. What You'll Do: * Contribute to and manage the wholesale marketing strategy ...
Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures * Generate market intelligence for pursuing new pre-clinical and clinical ...
Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures * Generate market intelligence for pursuing new pre-clinical and clinical ...
Product Marketing Manager - Medical
Marlborough, MA · On-site
$159K/yr
Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures * Generate market intelligence for pursuing new pre-clinical and clinical ...
Product Marketing Manager - Medical
Marlborough, MA · On-site
$159K/yr
Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures * Generate market intelligence for pursuing new pre-clinical and clinical ...
Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration. The Role We are looking for an Customer/Ecosystem Marketing Senior Manager to own and ...
Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration. The Role We are looking for an Customer/Ecosystem Marketing Senior Manager to own and ...
Program Manager
Charlestown, MA · On-site
$43K/yr
Job Title: Program Manager (Generalist) Department: State Operations and Programs Reports to ... Marketing * Work in partnership with the local, state, and national teams to support awareness and ...
Quick apply
Program Manager
Charlestown, MA · On-site
$43K/yr
Job Title: Program Manager (Generalist) Department: State Operations and Programs Reports to ... Marketing * Work in partnership with the local, state, and national teams to support awareness and ...
Marketing Program Manager information
See Boston, MA salary details
$19.06 - $25.88
0% of jobs
$25.88 - $32.69
3% of jobs
$32.69 - $39.51
6% of jobs
$45.68 is the 25th percentile. Wages below this are outliers.
$39.51 - $46.32
17% of jobs
$46.32 - $53.13
22% of jobs
The median wage is $53.75 / hr.
$53.13 - $59.95
12% of jobs
$59.95 - $66.76
11% of jobs
$69.15 is the 75th percentile. Wages above this are outliers.
$66.76 - $73.57
11% of jobs
$73.57 - $80.39
7% of jobs
$80.39 - $87.20
3% of jobs
$87.20 - $94.02
7% of jobs
$19
$59
$94
How much do marketing program manager jobs pay per hour?
What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?
What is the difference between Marketing Program Manager vs Marketing Coordinator?
| Aspect | Marketing Program Manager | Marketing Coordinator |
|---|---|---|
| Responsibilities | Oversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects. | Supports marketing activities, assists with campaign execution, and handles administrative tasks. |
| Required Skills | Project management, strategic planning, leadership, and communication skills. | Organizational skills, communication, and familiarity with marketing tools. |
| Credentials | Bachelor’s degree in marketing, business, or related field; experience in campaign management. | Bachelor’s degree or relevant coursework; entry-level experience often sufficient. |
| Work Environment | Typically in an office setting, collaborating with cross-functional teams. | Office environment, often working closely with marketing teams and vendors. |
The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.
How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?
What does a marketing program manager do?
A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

Job description
WHOLESALE MARKETING MANAGER
The Wholesale Marketing Manager will play a key role in the planning and activation of wholesale marketing programs. The ideal candidate will elevate the Clarks brand image and drive conversion across the extensive wholesale network of partners focus on Independent Specialty and Regional Chains. This position will play a key role in developing and activating new strategies with focus on in-store, digital and affiliate tactics. Under Clarks new global strategy this role will serve as a strong voice representing the largest global wholesale segment in the organization. Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role.
What You'll Do:- Contribute to and manage the wholesale marketing strategy and tactical delivery for the Clarks Core business functions.
- Develop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
- Create “storytelling” tools that deliver in-store, digital and social engagement and conversion
- Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Digital and Creative. These relationships are a key component driving the success of wholesale marketing.
- Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape.
- Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
- Support Director of Marketing with channel and coop marketing budgets while driving innovation that exceeds program goals.
- Develop and manage the annual co-op marketing budget. Ensure adherence to program spend, allocation.
- Focus co-op plan to deliver Clarks specific marketing programs that drive brand building and conversion.
- Create and activate trade marketing plans for key independent accounts. Deliver best-in-class presence for the Clarks brand through in-store, digital, print and OOH.
- Work to develop wholesale marketing loyalty and rewards programs.
- Stakeholder for all marketing planning and delivery at tradeshows/pre-lines and customer meetings.
- Ownership of delivering in-store environment assets to wholesale customers.
- Oversee trade brand collateral and deliver brand consistency and image across all touch points.
- Maintain all seasonal brand assets on the Clarks B2B website.
- Measure, report and optimize all trade marketing programs… Apply rigor to process and timelines.
What You'll Bring:
- Bachelor’s degree in marketing and/or business management
- Working knowledge of marketing project management process
- Strong understanding of the wholesale/Retail marketplace (preferably within footwear or apparel)
- Direct experience with co-op marketing and trade marketing (this is not a brand marketing role)
- Innovative thinker who is excited to bring new ways of working into the business
- Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
- Must be able to travel domestically approx. 20% (some night and weekend travel required)
- Energetic, passionate individual who can successfully build relationships and deliver results to the business.
- Sees opportunities not problems…
- 5+ years direct experience with trade marketing, coop marketing and wholesale channel marketing
- Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget deliverables and/or projects
- Proven, experienced project manager who thrives on working in a fast-paced, multi-deliverable environment.
- People person who is comfortable being the “face of” the Clarks brand internally and externally
- Ability to manage up and across in a tiered global organization
- Microsoft Office - advanced Excel, PowerPoint, Word etc.
- Strong project and process management skills using technology
- Meet deadlines on-time, on-budget
- Strong proactive communication skills
- Manage internal systems
- Highly developed organizational skills and ability to prioritize
- Manage multiple priorities and deliverables
- Ability to build strong relationships across organization and externally
- Customer first approach
- Strategy, Tactics, Optimization
- Passion for the business and thrives on the opportunity to build successful programs
- Ability to lead, but willing to learn
- Treats all projects and partners with a sense of urgency
- Team player who will add to the strong Clarks culture
- Focus on the details that turn good programs into great programs
- Self-motivated and can work independently. Ability to see two steps ahead…
- Ability to sell/influence others cross-departmentally
- Personality that others are drawn to… Collaborative, decisive and results driven
Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.