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Marketing Program Manager Jobs in Boise, ID (NOW HIRING)

Truckstop

Growth Marketing Manager

Boise, ID · On-site

The Customer Growth Marketing Manager is part of the Marketing team at Truckstop.com and is a ... The Manager runs lifecycle programs including onboarding, retention, and winback; executes demand ...

Truckstop

Growth Marketing Manager

Boise, ID

The Customer Growth Marketing Manager is part of the Marketing team at Truckstop.com and is a ... The Manager runs lifecycle programs including onboarding, retention, and winback; executes demand ...

Albertsons

Marketing Manager

Boise, ID · On-site

Demonstrated expertise in managing programs and supporting marketing campaigns * A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable ...

Albertsons

Marketing Manager

Boise, ID · On-site

Demonstrated expertise in managing programs and supporting marketing campaigns * A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable ...

Albertsons

Marketing Manager

Boise, ID · On-site

Demonstrated expertise in managing programs and supporting marketing campaigns * A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Boise, ID

Marketing Program Manager information

See Boise, ID salary details

$16

$52

$82

How much do marketing program manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for marketing program manager in Boise, ID is $52.18, according to ZipRecruiter salary data. Most workers in this role earn between $39.38 and $62.69 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Boise, ID? The most popular types of Marketing Program jobs in Boise, ID are:
What are popular job titles related to Marketing Program Manager jobs in Boise, ID? For Marketing Program Manager jobs in Boise, ID, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Boise, ID look for? The top searched job categories for Marketing Program Manager jobs in Boise, ID are:
What cities near Boise, ID are hiring for Marketing Program Manager jobs? Cities near Boise, ID with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Boise, ID as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $108,527 per year, or $52.2 per hour.

Marketing Program Manager (Gemstone)

Blue Cross of Idaho Health Service, Inc.

Meridian, ID • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Blue Cross of Idaho (BCI) is looking for a Marketing Program Manager. In this role, you will lead the planning, development, and execution of marketing strategies and projects across a portfolio of brands, assigned market segments, and products. You will ensure strategic marketing plans, campaigns, and materials effectively elevate brand awareness, strengthen market presence, and support business objectives while maintaining consistency and alignment across multiple brands.
This role has preference for flexible hybrid location (onsite Meridian Idaho and work-from-home); there may be opportunity fully remote work within a mutually acceptable location. #LI-Remote; #LI-Hybrid
To be considered this position, you have the following:
Experience: Six years of project or campaign marketing, strategic planning, and/or program management experience. Experience with Medicare Advantage is strongly preferred.
Education: Bachelor's degree in marketing, communications or business related field or equivalent combination of education and work experience (Two years' work experience is equivalent to one year of college)
Here's what your day may look like:
  • Conducts research on assigned market segment(s), product(s), and/or material(s) to enhance and inform content, identifying relevant topics, fact-checking, and analyzing sources to generate information.
  • Ensures marketing materials are in compliance with local, state, and federal regulatory agencies.
  • Prepare market penetration strategies and marketing communications including go-to-market campaigns for Medicare
  • Prepares budget and monitors expenditures associated with the brand and/or assigned market segment(s), product(s), and/or project(s).
  • Provides campaign or marketing project performance reporting for tracking and analyzing performance.
  • Manages agency partners outside production vendors supporting the company in the creation and multi-channel program execution including media placement, direct mail production, and/or final member communication and creative materials.
  • Oversees and manages the creation and execution of marketing communications for the brand and/or assigned market segment(s) and product(s).
  • Collaborates and coordinates with design, creative, and production teams to create effective, compliant market materials.
  • Works with key stakeholders across assigned lines of business.
  • May lead, develop, and manage the effort to deploy top performing acquisition and retention programs that deliver on marketing objectives.
  • May prepare market penetration strategies and marketing communications including brand and go-to-market campaigns for assigned market segments/products.
  • Performs other duties and responsibilities as assigned.

As of the date of this posting, a good faith estimate of the current pay range is $96,183 - $144,275. The position is eligible for an annual incentive bonus (variable depending on company and employee performance).
The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, travel requirements, internal equity, business or organizational needs, and alignment with market data. At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer.
We offer a robust package of benefits including paid time off, paid holidays, community service and self-care days, medical/dental/vision/pharmacy insurance, 401(k) matching and non-contributory plan, life insurance, short and long term disability, education reimbursement, employee assistance plan (EAP), adoption assistance program and paid family leave program.
We will adhere to all relevant state and local laws concerning employee leave benefits, in line with our plans and policies.
Reasonable accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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