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Marketing Program Manager Jobs in Minnesota (NOW HIRING)

Douglas

Marketing Program Specialist

Alexandria, MN · On-site

With direction from the Director of Marketing, the Marketing Program Specialist is responsible for ... Project manage tradeshow details and administration (large show presence) * Develop campaigns to ...

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How much do marketing program manager jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for marketing program manager in Minnesota is $53.69, according to ZipRecruiter salary data. Most workers in this role earn between $40.48 and $64.52 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
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What cities in Minnesota are hiring for Marketing Program Manager jobs? Cities in Minnesota with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Minnesota as of June 2026, with employment types broken down into 2% As Needed, 95% Full Time, and 3% Part Time. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $111,678 per year, or $53.7 per hour.
Marketing Program Specialist

Marketing Program Specialist

Douglas

Alexandria, MN • On-site

Other

Medical, Dental, Life, Retirement, PTO

Posted yesterday

Job description

JOB SUMMARY:
With direction from the Director of Marketing, the Marketing Program Specialist is responsible for planning, executing and optimizing marketing campaigns that generate qualified leads and support pipeline growth. The role owns the marketing execution engine, translating strategy into campaigns and coordinating the completion to ensure consistent performance across channels.

ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:

  • Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant's heart, ownership spirit and continuous innovation and improvement)
  • Campaign Planning & Execution
    • Plan and coordinate execution of marketing campaigns
    • Develop campaign timelines, asset requirements and distribution plans
    • Ensure campaigns are executed on time and aligned across channels
    • Track and report on campaign performance and metrics
    • Optimize lead capture strategies
  • Tradeshow Coordination
    • Project manage tradeshow details and administration (large show presence)
    • Develop campaigns to ensure booth traffic and engagement
    • Travel to-and participation in-such events is required (including set-up and tear-down)
  • Marketing Automation & CRM
    • Build and manage workflows, email campaigns and lead nurturing sequences
    • Ensure accurate lead routing and follow-up
  • Cross-Functional Coordination
    • Coordination execution of projects across creative team
    • Clearly define deliverables and timelines for campaign assets
  • Nurture, protect and enhance our corporate image and brand.
  • Other Duties as Assigned: Respond with flexibility to the needs of the business - both internally and externally - by addressing important corporate initiatives when requested by management.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent written and verbal communication skills
  • Ability to prioritize and consistently meet deadlines
  • Collaborative and effective team player
  • Highly proficient in Word, Excel, PowerPoint, Outlook
  • Adept use of social media, analytics solutions, digital marketing tools and CRM applications
  • Ability to manage projects with large amounts of detail
  • Ability to discern 'fit' and qualify inquiries
  • Excellent listening and interpersonal skills
  • Strong attention to detail

EDUCATION AND/OR EXPERIENCE:

BA/BS in Marketing or related field with a minimum of 5 years of experience in B2B marketing; and/or equivalent overall experience.

OTHER INFORMATION:

All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.

This is an on-site position requiring in-person attendance.

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