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Marketing Outreach Manager Jobs in Reston, VA (NOW HIRING)

PRTC

Outreach and Engagement Specialist

Manassas, VA · On-site

$72K - $94K/yr

Work is performed under the limited supervision of the Marketing Director. Essential Functions To ... executive management, other departments, outside agencies, and the general public. Working ...

PRTC

Outreach and Engagement Specialist

Manassas, VA · On-site

$72K - $94K/yr

Work is performed under the limited supervision of the Marketing Director. Essential Functions To ... executive management, other departments, outside agencies, and the general public. Working ...

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Marketing Outreach Manager information

What does a marketing outreach manager do?

A Marketing Outreach Manager is responsible for developing and executing strategies to connect a company or organization with its target audience, often through partnerships, events, and community engagement initiatives. They identify potential partners, coordinate outreach campaigns, and build relationships to boost brand awareness and drive engagement. Their role often involves collaborating with other marketing team members, tracking outreach effectiveness, and adjusting tactics as needed to meet organizational goals.

What are the key skills and qualifications needed to thrive as a marketing outreach manager, and why are they important?

To thrive as a Marketing Outreach Manager, you need expertise in campaign strategy, relationship building, and data-driven marketing, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM platforms, email marketing tools, and analytics software like HubSpot, Mailchimp, and Google Analytics is typically required. Outstanding interpersonal skills, creativity, and adaptability help professionals excel in engaging diverse audiences and managing multiple partnerships. These skills ensure effective outreach, stronger brand presence, and successful execution of marketing initiatives.

What are some common challenges faced by marketing outreach managers when building partnerships with external organizations?

Marketing Outreach Managers often encounter challenges such as aligning partner goals, navigating differences in brand messaging, and coordinating timelines across organizations. Establishing trust and clear communication channels is crucial to overcoming these hurdles. Additionally, managing multiple stakeholders and measuring the effectiveness of outreach initiatives requires strong organizational and analytical skills. Successfully addressing these challenges can lead to long-term, mutually beneficial partnerships.

What is the difference between Marketing Outreach Manager vs Marketing Coordinator?

AspectMarketing Outreach ManagerMarketing Coordinator
ResponsibilitiesDevelops outreach strategies, manages campaigns, builds partnershipsSupports marketing campaigns, coordinates events, handles administrative tasks
Required SkillsStrategic planning, communication, relationship managementOrganizational skills, communication, basic marketing knowledge
Work EnvironmentLeads outreach efforts, collaborates with teams and external partnersSupports marketing team, handles logistics and coordination
Common CertificationsMarketing certifications, communication skillsBasic marketing or communication certifications

The Marketing Outreach Manager focuses on developing and executing outreach strategies, building partnerships, and managing campaigns. In contrast, the Marketing Coordinator provides support for marketing activities, handles logistics, and assists with campaign execution. Both roles require strong communication skills, but the Outreach Manager has a more strategic and leadership-oriented focus, while the Coordinator is more execution-focused.

What job categories do people searching Marketing Outreach Manager jobs in Reston, VA look for?

The top searched job categories for Marketing Outreach Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Outreach Manager jobs?

Cities near Reston, VA with the most Marketing Outreach Manager job openings:

Marketing Outreach Manager jobs near you

Marketing and Community Outreach Specialist

Dr. Bermel and Associates

Leesburg, VA • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted 8 days ago

Key responsibilities

  • Organize and conduct free vision screening events at gyms, health fairs, schools, and community venues, educating participants and converting interested individuals into patients.

  • Develop and implement marketing plans and partnerships to increase brand visibility and attract new patients, including building relationships with local businesses and organizations.

  • Create social media content such as photos, videos, and educational posts, manage posting schedules, and engage with audiences across platforms.

Job description

About Bermel Vision & Aesthetics

Bermel Vision & Aesthetics is a growing, patient-first optometry and aesthetics practice with three convenient locations in Leesburg, Gainesville, and Fairfax, VA. We combine advanced eye care (dry eye treatments with IPL & LipiFlow, myopia management, pediatric vision, specialty contacts, etc.) with modern aesthetic services (chemical peels, TriLift, radiofrequency skin tightening, and laser therapies).

Our goal is to help patients see clearer and feel more confident. We’re expanding and need an energetic marketing professional to help us grow through targeted community outreach and digital promotion.

Position Overview

This hybrid role is ideal for a marketing-savvy individual with sales experience (or strong sales aptitude) who enjoys being out in the community, interacting with people, and directly driving new patient growth. You will lead hands-on vision screening events — including regular pop-ups at local gyms like LA Fitness and Crunch Fitness — while creating engaging social media content and executing broader marketing strategies.

Key Responsibilities
  • Lead Gym & Community Vision Screenings: Regularly organize and conduct free vision screening events at gyms such as LA Fitness and Crunch Fitness, as well as health fairs, corporate wellness programs, schools, and other community venues. Set up professional screening stations, educate participants on eye health and our services, and convert interested individuals into new patients for both vision and aesthetic treatments.
  • Patient Growth & Outreach: Develop and execute creative marketing plans and partnerships to increase brand visibility and attract new patients. Build relationships with local businesses, gyms, and organizations to secure ongoing screening opportunities.
  • Social Media Content Production: Create compelling, on-brand content (photos, short videos, Reels, patient stories, and educational posts) that showcases gym screening events, before/after results (HIPAA-compliant), team expertise, and tips on vision health and aesthetics. Help manage posting schedules and audience engagement across Instagram, Facebook, and other platforms.
  • Campaign Management & Analytics: Track the success of outreach events and digital campaigns (new patient leads, appointment bookings, ROI) and continuously optimize strategies.
  • Collaboration: Work closely with our clinical team to ensure smooth event execution and consistent messaging.
Qualifications
  • 2+ years in marketing, sales, business development, event coordination, or community outreach (healthcare, fitness, wellness, or retail experience is a strong plus).
  • Outgoing, personable, and comfortable presenting and interacting with the public in busy environments like gyms.
  • Creative with social media content creation (Canva, CapCut, Reels, basic photography/video editing preferred).
  • Self-motivated, organized, and results-driven.
  • Valid driver’s license and reliable transportation for local events.
  • Passion for health, wellness, and helping people is highly valued — full training on vision screenings and services will be provided.
What We Offer
  • Competitive base salary + performance incentives directly tied to new patients generated from events and campaigns.
  • Hands-on role with high visibility and real impact on practice growth.
  • Positive, supportive team environment.
  • Professional development opportunities.
  • Comprehensive benefits (health, dental, vision, PTO).

If you’re someone who gets excited about setting up a screening table at LA Fitness or Crunch, chatting with members about their vision, capturing great content on-site, and then watching those leads turn into loyal patients — this is the perfect opportunity for you!

Text me 7273647346
Jeff Bickhardt CEO