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Marketing Operations Jobs in Rochester, NY (NOW HIRING)

CallTower Inc

Marketing Operations Manager

NY · On-site

$91K - $113K/yr

Job Purpose We are seeking a results-driven Marketing Operations Manager with a deep understanding of analytics and exceptional communication skills to lead our dynamic marketing team. This ...

CallTower, Inc.

Marketing Operations Manager

Rochester, NY · On-site

$91K - $113K/yr

The Marketing Operations Manager will ensure that all directives align with our strategic goals, focusing on ideal customer profiles (ICPs) and ideal partner profiles (IPPs). If you excel in managing ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Ensure alignment across marketing, merchandising, operations, finance and external partners * Drive consistency and discipline in campaign execution while enabling flexibility where needed Cross ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Ensure alignment across marketing, merchandising, operations, finance and external partners * Drive consistency and discipline in campaign execution while enabling flexibility where needed Cross ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization * Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement

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Marketing Operations information

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How much do marketing operations jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for marketing operations in Rochester, NY is $29.08, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $37.93 per hour, depending on experience, location, and employer.

What is a marketing operations?

A Marketing Operations job focuses on optimizing marketing processes, technology, data, and analytics to improve efficiency and performance. Professionals in this role manage marketing automation platforms, ensure data integrity, track campaign performance, and improve workflows. They collaborate with marketing, sales, and IT teams to streamline operations and enhance customer engagement. Marketing Operations plays a crucial role in maximizing ROI, ensuring alignment with business goals, and driving scalable growth.

What are the typical daily responsibilities in a marketing operations role?

In a Marketing Operations role, your daily tasks generally include managing marketing automation systems, ensuring accurate data flow between platforms, and building or evaluating campaign processes for efficiency. You may also provide technical support for marketing teams, oversee lead management, and analyze campaign performance to help optimize results. Collaboration is frequent with other departments such as sales, IT, and creative teams to ensure alignment and smooth execution of marketing strategies. The role requires a balance of strategic planning and hands-on operational work, making it both challenging and dynamic.

What are the key skills and qualifications needed to thrive in a marketing operations position, and why are they important?

To thrive in Marketing Operations, you need strong analytical abilities, a solid understanding of marketing processes, and familiarity with data-driven decision-making, usually supported by a degree in marketing, business, or a related field. Experience with marketing automation platforms, CRM systems, data analytics tools, and possible certifications such as HubSpot or Salesforce are highly valued. Excellent organizational skills, attention to detail, and the ability to communicate and collaborate effectively across departments set top candidates apart. These combined skills are crucial for streamlining marketing initiatives, driving efficiency, and enabling measurable results across campaigns.

What skills do you need for marketing operations?

Marketing operations professionals need strong analytical skills, proficiency with marketing automation tools, and knowledge of data management. They should also have project management abilities, understanding of marketing strategies, and excellent communication skills to coordinate between teams.

What are the most commonly searched types of Marketing Operations jobs in Rochester, NY?

The most popular types of Marketing Operations jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Operations jobs?

Cities near Rochester, NY with the most Marketing Operations job openings:

Marketing Operations jobs near you
Infographic showing various Marketing Operations job openings in Rochester, NY as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $60,495 per year, or $29.1 per hour.

Marketing Operations Manager

Rochester, NY

CallTower, Inc.
51 - 200 employees
Learn more about CallTower, Inc.external

$91K - $113K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

Description

Job Purpose

We are seeking a results-driven Marketing Operations Manager with a deep understanding of analytics and exceptional communication skills to lead our dynamic marketing team. This individual will be responsible for delivering impactful, highly targeted campaigns and initiatives while overseeing marketing strategies across the US, Canada, and EMEA regions. The Marketing Operations Manager will ensure that all directives align with our strategic goals, focusing on ideal customer profiles (ICPs) and ideal partner profiles (IPPs).


If you excel in managing teams, thrive on deciphering data-driven insights, and can effectively communicate across all

levels and regions, we encourage you to apply.



Key Responsibilities:

Team Leadership: Manage, mentor, and inspire a multidisciplinary marketing team, ensuring alignment and collaboration to execute strategic goals with tactical focus.

Strategic Planning: Develop and implement forward-thinking marketing strategies targeting ICPs and IPPs, reinforcing our brand position with a focus on US, Canada, and EMEA markets.

Regional Adaptation: Tailor strategies to address dynamics in each region (US, Canada, and EMEA) while maintaining global brand consistency.

MDF Management: Oversee the claiming and processing of Market Development Funds, ensuring compliance, timely submissions, and effective utilization to support marketing initiatives.

Audience-Centric Marketing: Design and execute directive marketing initiatives with a sharp focus on key audience segments, ensuring relevance and engagement across regions.

Campaign Management: Oversee end-to-end campaign execution, including leveraging analytics to drive performance optimization and measurable outcomes in regional markets.

Performance Tracking: Analyze complex data sets to evaluate marketing strategies, identify opportunities for improvement, and maximize ROI while providing clear, actionable reporting.

Stakeholder Collaboration: Build strong relationships with internal and external stakeholders across all regions, communicating strategies and insights with clarity and influence.

Other duties as assigned by Management


Qualifications:

Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA is a plus.

7+ years of marketing experience, with at least 3 years in a strategic leadership role.

Proven ability to manage teams, deliver measurable results, and align marketing initiatives with organizational goals.

Deep understanding of analytics, with a strong ability to interpret data and provide actionable insights that drive decision-making. Expertise in ICP/IPP targeting and directive marketing strategies.

Exceptional written and verbal communication skills, with experience presenting complex strategies and findings to diverse audiences.

Strong understanding of global marketing trends, with demonstrated success across the US, Canada, and EMEA markets.

Analytical mindset with expertise in performance metrics and marketing technologies.

Ability to manage multiple projects and regional campaigns simultaneously with precision.


Benefits: USA

Annual market comp evaluation

85% employer paid medical plans (HDHP and PPO options)

Dental/Vision

PTO accrual starts day one

100% 401k match on first 4%

Paid Parental Leave

100% Employer paid life insurance, LTD, EAP, telehealth, Gym Pass

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