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Marketing Operations Jobs in Rochester, NY (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Rochester, NY · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Geneseo, NY · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Ensure alignment across marketing, merchandising, operations, finance and external partners * Drive consistency and discipline in campaign execution while enabling flexibility where needed Cross ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Ensure alignment across marketing, merchandising, operations, finance and external partners * Drive consistency and discipline in campaign execution while enabling flexibility where needed Cross ...

ELS

Marketing Technology Manager

Rochester, NY · On-site

$114K/yr

Reporting to the Manager, Marketing Operations, the Marketing Technology Manager oversees the design, optimization, integration, and management of our digital marketing technology ecosystem. This ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization * Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

Support SEO, online advertising, and trade show marketing with outside vendors as needed. 4. Reporting, Analytics & Marketing Operations * Track website traffic, SEO, inquiries, social media ...

Paychex

Manager, Marketing Automation

Rochester, NY · On-site

$87K - $137K/yr

Partners cross-functionally with Marketing, Sales/Revenue Operations, IT, DAAI, and Analytics teams to design and operationalize end-to end marketing processes, ensuring data integrity, system ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

Post-secondary education in Marketing, Business, Analytics, or a related field. * 6-8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role. * Strong ...

Paychex

Affiliate Marketing Manager

Rochester, NY · On-site +1

$88K - $115K/yr

Optimize marketing operations and provide recommendations for cost optimization * Aggregate data and provide insightful, actionable and accurate financial reporting analysis to management ...

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Marketing Operations information

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How much do marketing operations jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for marketing operations in Rochester, NY is $29.08, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $37.93 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Marketing Operations position, and why are they important?

To thrive in Marketing Operations, you need strong analytical abilities, a solid understanding of marketing processes, and familiarity with data-driven decision-making, usually supported by a degree in marketing, business, or a related field. Experience with marketing automation platforms, CRM systems, data analytics tools, and possible certifications such as HubSpot or Salesforce are highly valued. Excellent organizational skills, attention to detail, and the ability to communicate and collaborate effectively across departments set top candidates apart. These combined skills are crucial for streamlining marketing initiatives, driving efficiency, and enabling measurable results across campaigns.

What are the typical daily responsibilities in a Marketing Operations role?

In a Marketing Operations role, your daily tasks generally include managing marketing automation systems, ensuring accurate data flow between platforms, and building or evaluating campaign processes for efficiency. You may also provide technical support for marketing teams, oversee lead management, and analyze campaign performance to help optimize results. Collaboration is frequent with other departments such as sales, IT, and creative teams to ensure alignment and smooth execution of marketing strategies. The role requires a balance of strategic planning and hands-on operational work, making it both challenging and dynamic.

What is a Marketing Operations job?

A Marketing Operations job focuses on optimizing marketing processes, technology, data, and analytics to improve efficiency and performance. Professionals in this role manage marketing automation platforms, ensure data integrity, track campaign performance, and improve workflows. They collaborate with marketing, sales, and IT teams to streamline operations and enhance customer engagement. Marketing Operations plays a crucial role in maximizing ROI, ensuring alignment with business goals, and driving scalable growth.

What skills do you need for marketing operations?

Marketing operations professionals need strong analytical skills, proficiency with marketing automation tools, and knowledge of data management and reporting. They should also have project management abilities, understanding of marketing strategies, and familiarity with CRM systems and digital marketing channels.

Which is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) and senior marketing executives, with salaries often exceeding six figures. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What jobs in the US pay 300,000 a year?

In marketing operations, senior roles such as Director of Marketing Operations or Vice President of Marketing often reach or exceed a $300,000 annual salary, especially with extensive experience, leadership responsibilities, and in large organizations. These positions typically require strong analytical skills, proficiency with marketing automation tools, and strategic planning expertise. Compensation varies based on industry, company size, and geographic location.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Media Director, Content Strategist, or Digital Marketing Manager can earn $150,000 or more annually, especially with extensive experience and advanced skills in data analysis, advertising, or content management tools. These positions often require strong leadership, strategic planning, and industry knowledge, typically found in large organizations or agencies.
What are the most commonly searched types of Marketing Operations jobs in Rochester, NY? The most popular types of Marketing Operations jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Operations jobs? Cities near Rochester, NY with the most Marketing Operations job openings:
Marketing Operations jobs near you
Infographic showing various Marketing Operations job openings in Rochester, NY as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $60,495 per year, or $29.1 per hour.
Marketing Operations Analyst

Marketing Operations Analyst

FocusKPI

Rochester, NY • On-site

Full-time

Posted 6 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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