Brand Manager
Grand Rapids, MI · On-site
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Brand Manager
Grand Rapids, MI · On-site
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Brand Manager
Grand Rapids, MI · On-site
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
Brand Manager
Grand Rapids, MI · On-site
Marketing plans will address all components of the marketing mix including pricing, promotion, new ... A valued team player that is a role model for collaboration. * Knowledgeable of and active within ...
... and models. Our team focuses on driving performance improvements in top-line revenue, margin improvement and marketing mix optimization. The ideal candidate must be capable of managing teams of ...
... and models. Our team focuses on driving performance improvements in top-line revenue, margin improvement and marketing mix optimization. The ideal candidate must be capable of managing teams of ...
People leader experience managing a mix of direct reports and matrixed reports ... Experience setting up performance marketing processes, teams, and operating models. * Experience ...
People leader experience managing a mix of direct reports and matrixed reports ... Experience setting up performance marketing processes, teams, and operating models. * Experience ...
Performance Marketing Strategy & Operations Lead
Warren, MI · On-site
$140 - $187/hr
... operating model.* Set clear expectations across strategy, planning, activation, optimization ... mix--rather than defaulting to spend optimization alone.* Provide an objective enterprise ...
Performance Marketing Strategy & Operations Lead
Warren, MI · On-site
$140 - $187/hr
... operating model.* Set clear expectations across strategy, planning, activation, optimization ... mix--rather than defaulting to spend optimization alone.* Provide an objective enterprise ...
... and models. Our team focuses on driving performance improvements in top-line revenue, margin improvement and marketing mix optimization. The ideal candidate must be capable of managing teams of ...
... and models. Our team focuses on driving performance improvements in top-line revenue, margin improvement and marketing mix optimization. The ideal candidate must be capable of managing teams of ...
People leader experience managing a mix of direct reports and matrixed reports, including senior ... Experience setting up performance marketing processes, teams, and operating models. * Experience ...
People leader experience managing a mix of direct reports and matrixed reports, including senior ... Experience setting up performance marketing processes, teams, and operating models. * Experience ...
Field Marketing Manager, Canvassing and Lead Generation
Detroit, MI · Remote
$65K - $130K/yr
... marketing model that generates quality homeowner leads and supports market growth. This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is ...
Field Marketing Manager, Canvassing and Lead Generation
Detroit, MI · Remote
$65K - $130K/yr
... marketing model that generates quality homeowner leads and supports market growth. This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is ...
Director, Retail Search
Detroit, MI · On-site
... proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and ... mix * Lead the current team of hands-to-keyboard retail search buyers; provide inspiration ...
Director, Retail Search
Detroit, MI · On-site
... proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and ... mix * Lead the current team of hands-to-keyboard retail search buyers; provide inspiration ...
... marketing mix optimization. The ideal candidate must be capable of managing teams of Alvarez ... modeling, and managing digital community & social media execution and measurement. Data ...
... marketing mix optimization. The ideal candidate must be capable of managing teams of Alvarez ... modeling, and managing digital community & social media execution and measurement. Data ...
... marketing mix optimization. The ideal candidate must be capable of managing teams of Alvarez ... modeling, and managing digital community & social media execution and measurement. Data ...
... marketing mix optimization. The ideal candidate must be capable of managing teams of Alvarez ... modeling, and managing digital community & social media execution and measurement. Data ...
This is a *hybrid role (*mix of working from home and in-office) and candidates can be based near ... Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the ...
This is a *hybrid role (*mix of working from home and in-office) and candidates can be based near ... Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the ...
The Performance Marketing Strategy & Business Intelligence team serves as a group of data ... Establish rigorous standards for analytical methods, source validation, model construction ...
The Performance Marketing Strategy & Business Intelligence team serves as a group of data ... Establish rigorous standards for analytical methods, source validation, model construction ...
This is a *hybrid role (*mix of working from home and in-office) and candidates can be based near ... Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the ...
This is a *hybrid role (*mix of working from home and in-office) and candidates can be based near ... Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the ...
... marketing vision, principles, standards, and operating model. * Set clear expectations across ... mix-rather than defaulting to spend optimization alone. * Provide an objective enterprise ...
... marketing vision, principles, standards, and operating model. * Set clear expectations across ... mix-rather than defaulting to spend optimization alone. * Provide an objective enterprise ...
The analyst partners closely with Product, Marketing, Supply Chain, Finance, and Sales to optimize ... Build market models that identify high-growth performance categories (engine, suspension, tuning ...
The analyst partners closely with Product, Marketing, Supply Chain, Finance, and Sales to optimize ... Build market models that identify high-growth performance categories (engine, suspension, tuning ...
Manager, Retail Search
Detroit, MI · On-site
$56K - $71K/yr
... proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and ... Support with developing retail strategy, client media mix, and budget allocations. * Have clear ...
Manager, Retail Search
Detroit, MI · On-site
$56K - $71K/yr
... proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and ... Support with developing retail strategy, client media mix, and budget allocations. * Have clear ...
Perm - Physician - Anesthesiology Muskegon, MI
Muskegon, MI · On-site
$361K/yr
The position offers a compensation model designed to reward flexibility and collaboration. This ... Case mix includes orthopedic, gynecology, ENT, complex vascular, neurosurgery, and cardiothoracic ...
Perm - Physician - Anesthesiology Muskegon, MI
Muskegon, MI · On-site
$361K/yr
The position offers a compensation model designed to reward flexibility and collaboration. This ... Case mix includes orthopedic, gynecology, ENT, complex vascular, neurosurgery, and cardiothoracic ...
Marketing Mix Modeling information
What is marketing mix modeling?
A Marketing Mix Modeling (MMM) job involves analyzing the impact of various marketing channels (such as TV, digital, radio, and print) on sales and business performance. Professionals in this role use statistical models and data analytics to measure the effectiveness of marketing campaigns, optimize budget allocation, and forecast future outcomes. They work with large datasets, apply econometric techniques, and collaborate with stakeholders to improve marketing strategies. Strong skills in data analysis, statistical modeling, and business acumen are essential for success in this role.
What does someone in marketing mix modeling do?
Professionals in Marketing Mix Modeling spend their days gathering and cleaning large sets of marketing and sales data, applying statistical models to understand the impact of various marketing channels, and developing insights to optimize marketing spend. They routinely collaborate with cross-functional teams such as marketing, finance, and data science to align strategies and present actionable recommendations. Regular tasks include data visualization, preparing reports for stakeholders, and responding to ad hoc analysis requests. The role is both analytical and consultative, requiring frequent communication with both technical and non-technical team members.
What are the key skills and qualifications needed to thrive in marketing mix modeling?
To thrive in Marketing Mix Modeling, you need a strong background in statistics, data analysis, and marketing principles, typically supported by a degree in economics, statistics, mathematics, or a related field. Familiarity with statistical software such as R, Python, SAS, or specialized marketing analytics tools, along with experience in handling large datasets, is highly valued. Exceptional problem-solving abilities, attention to detail, and effective communication skills are key soft skills for this position. These competencies are crucial for translating complex data into actionable business strategies that drive marketing ROI.
What are the most commonly searched types of Marketing Mix Modeling jobs in Michigan?
The most popular types of Marketing Mix Modeling jobs in Michigan are:
What are popular job titles related to Marketing Mix Modeling jobs in Michigan?
For Marketing Mix Modeling jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Marketing Mix Modeling jobs in Michigan look for?
The top searched job categories for Marketing Mix Modeling jobs in Michigan are:
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 6 days ago
Job description
SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Compensation & Benefits:
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Includes the following. Other duties may be assigned.
- Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix including pricing, promotion, new product development, advertising, PR, digital marketing, and market and consumer research.
- Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing strategies that are consistent with the brand DNA and grow the business.
- Assisting in oversight of marketing budget. Responsible for delivering year-end budget at prescribed number and ownership of media budget.
- Collaborate with Creative Manager of outside creative and media agency to achieve brand objectives.
- Report to Senior BM with monthly updates on key business trends and provide analysis.
- Have an in-depth understanding of key marketing and sales programming that can impact the business.
- Work closely with sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
- Interact cross-functionally with finance, sales, retail, and production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.
- Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
- Fully exploit and deploy existing sponsorship opportunities, maximizing the full value and utilization of our contracts to drive ROI and align with brand priorities.
- Be an active participant in the Founders culture, living our principles and inspiring others to do the same.
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree (B. A.) from four-year College or University in Marketing, MBA preferred.
- Two to four years related marketing experience, alcohol/beverage industry experience a plus.
- Ability to thrive in a complex, fast-paced environment and adaptable to change.
- Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
- Demonstrated ability in taking initiative to seek out opportunities and solve problems.
- Distinguished written and verbal communication skills including strong presentation skills
- Effective leadership and interpersonal skills. Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
- Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.
- A valued team player that is a role model for collaboration.
- Knowledgeable of and active within consumer trends.
- Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
- Experience with public relations and digital marketing a plus.
- Experience with partnership and sponsorship negotiation a plus.
- Proficient in Microsoft Office suite.
Compensation & Benefits:
- Competitive Salary.
- Health, dental, vision, and other coverage for all employees starts date of hire.
- 401(k) matching
- Paid time off, volunteer time, and floating holidays
- Employee Assistance Program
- Paid sabbaticals with tenure
- Paid parental leave for all employee
About Founders Brewing
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
201 - 500 Employees
Headquarters location
Grand Rapids, MI, US
Year founded
1997