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Marketing In Tech Jobs in Raleigh, NC (NOW HIRING)

KIOTI Tractor

Marketing Manager

Wendell, NC · On-site

Management JOB SUMMARY KIOTI Tractor, a leader in the design and manufacture of compact tractors ... Utilize innovative marketing techniques and technologies to enhance brand visibility and drive ...

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology. About the role The Growth Marketing Manager will own ...

LexisNexis

Director, Marketing

Raleigh, NC · On-site +1

Experience in legal technology, SaaS, or AI-driven solutions is valuable, along with familiarity in account-based marketing and complex go-to-market models. Key Responsibilities Program Execution ...

RELX

Director, Marketing

Raleigh, NC · On-site +1

Experience in legal technology, SaaS, or AI-driven solutions is valuable, along with familiarity in account-based marketing and complex go-to-market models. Key Responsibilities Program Execution ...

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem ... The Role Xylem is looking for a Marketing Communications Manager to lead messaging and campaigns ...

FocusKPI

Marketing Operations Analyst

Durham, NC · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...

FocusKPI

Marketing Operations Analyst

Raleigh, NC

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...

MERGE

Director, Marketing

Raleigh, NC · Hybrid

As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we ... This role requires strategic and executional consulting and expertise in all aspects of account ...

Teleflex

Commercial Marketing Manager

Morrisville, NC · On-site

... of medical technologies, Teleflex is driven by our purpose to improve the health and quality of ... Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio ...

Teleflex

Commercial Marketing Manager

Morrisville, NC

... of medical technologies, Teleflex is driven by our purpose to improve the health and quality of ... Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio ...

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All JobsMarketing In Tech JobsMarketing In Tech Jobs in Raleigh, NC

Marketing In Tech information

See Raleigh, NC salary details

$14

$29

$58

How much do marketing in tech jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for marketing in tech in Raleigh, NC is $29.14, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $36.92 per hour, depending on experience, location, and employer.

What is the difference between Marketing In Tech vs Content Marketing Specialist?

AspectMarketing In TechContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; sometimes technical certificationsBachelor's in Marketing, Communications, or related; strong writing skills
Work EnvironmentTech companies, startups, software firmsMarketing agencies, tech companies, media firms
Employer & Industry UsageCommon in tech industry for product promotionUsed across industries for brand awareness and engagement
Search & Comparison IntentUnderstanding roles in tech marketingExploring content creation roles in marketing

Marketing In Tech focuses on promoting technology products and services, often requiring technical understanding. Content Marketing Specialists create engaging content to attract and retain audiences, applicable across industries. While both roles involve marketing skills, Marketing In Tech emphasizes technical product promotion, whereas Content Marketing Specialists focus on content strategy and storytelling.

What are the key skills and qualifications needed to thrive as a Marketing professional in the Tech industry, and why are they important?

To thrive as a Marketing professional in Tech, you need a solid understanding of digital marketing strategies, data analysis, and a background in marketing or related fields. Familiarity with tools such as Google Analytics, marketing automation platforms (like HubSpot or Marketo), and CRM systems is commonly required. Creative problem-solving, adaptability, and strong communication skills help professionals stand out by effectively conveying complex tech concepts to varied audiences. These skills and qualities are vital for driving brand growth and ensuring campaigns resonate in a rapidly evolving tech landscape.

What are some common challenges faced by marketing professionals in the tech industry, and how can they be addressed?

Marketing in the tech industry often involves explaining complex products or services to diverse audiences, staying ahead in a rapidly evolving landscape, and differentiating offerings in a crowded market. Professionals may encounter challenges like bridging the gap between technical teams and customers, adapting to frequent product updates, and measuring campaign effectiveness with technical buyers. To address these, it's helpful to build strong cross-functional communication skills, keep up with industry trends, and utilize data-driven marketing strategies to showcase clear value propositions.

What is marketing in tech?

Marketing in tech refers to the strategies and activities used to promote technology products or services, such as software, hardware, or digital solutions. Professionals in this field work to understand target audiences, create compelling messaging, and drive demand using digital channels, events, content, and partnerships. The fast-paced nature of the tech industry means marketers must stay up-to-date with trends, adapt quickly, and often work closely with product and sales teams. Success in tech marketing relies on strong communication skills, analytical abilities, and a deep understanding of both the product and the market.
What cities near Raleigh, NC are hiring for Marketing In Tech jobs? Cities near Raleigh, NC with the most Marketing In Tech job openings:
Marketing In Tech jobs near you

Marketing Manager

KIOTI Tractor

Wendell, NC • On-site

Full-time

Posted 3 days ago

Job description


Marketing Manager

Department:

Marketing

Reports to:

Director of Management & Planning

Location:

Wendell, NC

Position Status:

Full-Time

Status:

Salary, Exempt

Management Level:

Management

JOB SUMMARY

KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care, and compact construction equipment, is seeking an experienced Marketing Manager to join our team in Wendell, NC. Leading cross-functional teams, you'll spearhead strategic marketing initiatives, ensuring alignment with market demands and facilitating product development processes. Your commitment to maintaining brand consistency will be instrumental, as you collaborate closely with sales to drive revenue growth while staying attuned to industry trends. Your insights will guide our marketing efforts, ensuring they resonate with stakeholders and contribute to our sustained growth trajectory. Effective communication, both internally and externally, will be central to your success. By fostering collaboration with sales, finance, and other departments, you'll ensure that marketing strategies are seamlessly integrated into broader business objectives, maximizing synergy and effectiveness. In this dynamic role, your ability to align marketing and product strategies with organizational goals will be paramount, fostering a cohesive approach that drives our company's success in the competitive landscape of equipment manufacturing. Join us at KIOTI and make a lasting impact in the tractor and construction equipment industry.

KEY RESPONSIBILITIES OF JOB

  • Manage and lead cross-functional teams in marketing, product management, and other departments, fostering a collaborative environment to achieve shared goals. Mentor and develop team members, providing guidance and support to enhance their skills and career growth.
  • Develop and manage budgets for marketing campaigns, product development, and business intelligence initiatives. Ensure efficient resource allocation and cost-effective execution of marketing strategies.
  • Develop and execute comprehensive marketing strategies aligned with overall business goals to enhance brand positioning and drive growth. Create annual marketing plans, integrating insights from market research, competitive analysis, and consumer feedback.
  • Drive the creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events. Utilize innovative marketing techniques and technologies to enhance brand visibility and drive customer engagement.
  • Maintain brand consistency across all marketing and product initiatives, ensuring a unified and compelling brand image. Develop and implement brand guidelines and standards to reinforce brand identity.
  • Translate data into actionable insights, guiding strategic decisions and optimizing marketing performance and ROI.
  • Establish KPIs and metrics to assess the effectiveness of marketing campaigns and product launches. Continuously monitor performance, analyze results, and optimize strategies to drive better outcomes.
  • Communicate marketing and product strategies effectively to internal and external stakeholders. Ensure alignment with overall business goals and foster strong relationships with key partners.
  • Stay abreast of industry trends, market dynamics, and technological advancements.
  • Adapt strategies accordingly to maintain a competitive edge and drive innovation within the marketing function. Develop and execute comprehensive marketing strategies aligned with overall business goals.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of experience in corporate/brand marketing, product marketing, or sales marketing is required
  • Must be willing to travel (~20%) and assist in set-up for various trade shows
  • Must have previous people management/supervisory and budget management experience
  • Demonstrated analytic and strategic planning skills required
  • Industry and product knowledge preferred, but not required