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Marketing In Tech Jobs in Ohio (NOW HIRING)

Position will be based in Toledo. Onsite Monday, Tuesday, Wednesday and Thursday with Friday as ... Manage data within the automation platform and integrated technology (e.g., CDP), including ...

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Marketing In Tech information

Can I work in tech with a marketing degree?

A marketing degree can qualify you for various tech-related roles such as digital marketing, product management, or marketing analytics. Success often depends on developing skills in data analysis, SEO, and familiarity with tools like Google Analytics or marketing automation platforms. Additional certifications or experience in tech environments can enhance your prospects in tech-focused marketing positions.

What is the difference between Marketing In Tech vs Content Marketing Specialist?

AspectMarketing In TechContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; sometimes technical certificationsBachelor's in Marketing, Communications, or related; strong writing skills
Work EnvironmentTech companies, startups, software firmsMarketing agencies, tech companies, media firms
Employer & Industry UsageCommon in tech industry for product promotionUsed across industries for brand awareness and engagement
Search & Comparison IntentUnderstanding roles in tech marketingExploring content creation roles in marketing

Marketing In Tech focuses on promoting technology products and services, often requiring technical understanding. Content Marketing Specialists create engaging content to attract and retain audiences, applicable across industries. While both roles involve marketing skills, Marketing In Tech emphasizes technical product promotion, whereas Content Marketing Specialists focus on content strategy and storytelling.

What are the key skills and qualifications needed to thrive as a Marketing professional in the Tech industry, and why are they important?

To thrive as a Marketing professional in Tech, you need a solid understanding of digital marketing strategies, data analysis, and a background in marketing or related fields. Familiarity with tools such as Google Analytics, marketing automation platforms (like HubSpot or Marketo), and CRM systems is commonly required. Creative problem-solving, adaptability, and strong communication skills help professionals stand out by effectively conveying complex tech concepts to varied audiences. These skills and qualities are vital for driving brand growth and ensuring campaigns resonate in a rapidly evolving tech landscape.

Do digital marketers get paid well?

Digital marketers in tech often earn competitive salaries that vary based on experience, location, and skill set. Professionals with expertise in data analysis, SEO, and marketing automation tend to have higher earning potential, especially with certifications and proven results.

What kind of jobs in media bring in $150,000 a year?

In the media industry, roles such as senior marketing director, media strategist, or digital marketing manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and content management, and leadership responsibilities. These positions often require a strong understanding of digital platforms, analytics tools, and strategic planning.

What is a tech marketing job?

A tech marketing job involves promoting and selling technology products or services, often requiring skills in digital marketing, content creation, data analysis, and familiarity with tools like CRM software. Professionals in this field develop marketing strategies, manage campaigns, and work closely with product teams to target specific audiences.

What are some common challenges faced by marketing professionals in the tech industry, and how can they be addressed?

Marketing in the tech industry often involves explaining complex products or services to diverse audiences, staying ahead in a rapidly evolving landscape, and differentiating offerings in a crowded market. Professionals may encounter challenges like bridging the gap between technical teams and customers, adapting to frequent product updates, and measuring campaign effectiveness with technical buyers. To address these, it's helpful to build strong cross-functional communication skills, keep up with industry trends, and utilize data-driven marketing strategies to showcase clear value propositions.

What is marketing in tech?

Marketing in tech refers to the strategies and activities used to promote technology products or services, such as software, hardware, or digital solutions. Professionals in this field work to understand target audiences, create compelling messaging, and drive demand using digital channels, events, content, and partnerships. The fast-paced nature of the tech industry means marketers must stay up-to-date with trends, adapt quickly, and often work closely with product and sales teams. Success in tech marketing relies on strong communication skills, analytical abilities, and a deep understanding of both the product and the market.

Digital Marketing Technology Specialist

CrossCountry Mortgage

Cleveland, OH • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 5 days ago


CrossCountry Mortgage rating

7.1

Company rating: 7.1 out of 10

Based on 26 frontline employees who took The Breakroom Quiz


Job description

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Digital Marketing Technology Specialist is responsible for the marketing, integration, and ongoing optimization of marketing technology platforms. This role ensures that systems such as marketing automation tools, CRM, and other digital platforms are seamlessly connected, scalable, and aligned with business objectives. Working closely with marketing, sales, IT, and external vendors, the Digital Marketing Technology Specialist supports technical integrations, data accuracy, campaign execution, and performance tracking. This role empowers marketing and sales teams to deliver personalized, measurable, and efficient customer experiences.
Job Responsibilities:
• Lead and manage complex projects from initiation through completion, overseeing all phases of multiple medium-scale projects with moderate to high complexity.
• Establish and maintain CCM's CRMs to integrate and align with other digital marketing technology solutions to drive revenue and client experience.
• Gather and document requirements for new CRM and other MarTech initiatives prior to implementation.
• Promote and train on marketing automation capabilities across the sales network.
• Handle escalated support cases from the digital support team.
• Review and proof all messaging for accuracy in collaboration with marketing leadership.
• Provide support to the digital and performance marketing teams, agencies, and 3rd party vendors.
• Design and implement marketing and technology best practices, guidelines, and repeatable processes.
• Support the development, implementation, and management of automated workflows and multichannel marketing assets, including email, SMS, print, video, and AI-driven content.
• Ensure all digital platforms comply with industry best practices and legal/regulatory requirements, including DNC, CAN-SPAM, GDPR, and CCPA.
• Stay current on emerging technologies and best practices in CRM and other digital technologies to drive innovation, improve processes, and meet compliance guidelines.
Qualifications and Skills:
• Bachelor's degree or an equivalent combination of experience and certifications in marketing automation platforms, data analytics, or a related field.
• 1+ years of experience in marketing automation, CRM, and data integration tools.
• Experience working effectively with individuals at all levels within an organization.
• Experience in the mortgage industry, preferred.
• Familiar with APIs, integrations, and data flow between systems.
• Familiarity with HTML/CSS and email marketing best practices.
• Proficiency with platforms such as HubSpot, Marketo, Salesforce, and mortgage-specific CRMs.
• Excellent collaboration and project management skills.
• Excellent critical thinking skills and attention to detail.
• Excellent communication skills, including presenting complex information concisely to internal and external audiences.
• Skilled in problem-solving and performing effectively in deadline-driven environments.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org

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