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Marketing In Publishing Jobs in Utah (NOW HIRING)

Bohme

Influencer & Social Media Coordinator

Draper, UT · On-site

Our marketing team moves quickly, creates meaningful content, and collaborates closely with ... in planning and executing Bohme's social media content calendar * Create, film, edit, and publish ...

AEG

Social Media Coordinator

Sandy, UT · On-site

This role is responsible for planning, creating, publishing, and optimizing engaging social content ... Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or ...

Cache Ventures

Head of Operations

Salt Lake City, UT · Remote

Revenue visibility across the org You will run sales, marketing, customer support, and engineering ... Infrastructure-level positioning in Media & Publishing Who Thrives Here You might be: * A VP ...

Utah Jazz

Social Media Producer

Sandy, UT · On-site

Daily publishing across X (Twitter), Instagram, TikTok, YouTube, Threads, Facebook, and emerging ... Bachelor's Degree in Creative Media, Communications, Marketing, similar programs or demonstrated ...

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Marketing In Publishing information

What is marketing in publishing?

Marketing in publishing refers to the strategies and activities used to promote books, magazines, or other published materials to target audiences. This includes market research, advertising campaigns, author events, social media promotion, and partnerships with bookstores and media outlets. The goal is to increase visibility, generate buzz, and drive sales for published works. Marketers in publishing often collaborate closely with authors, editors, and sales teams to ensure successful book launches and ongoing promotion. Their work is essential in a competitive industry where discoverability is key to a book's success.

What are the key skills and qualifications needed to thrive as a marketing professional in publishing?

To thrive as a Marketing professional in Publishing, you need expertise in market research, campaign management, and a solid understanding of the publishing industry, usually supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM platforms, social media analytics, and email marketing systems is typically required. Creativity, strong communication, and the ability to collaborate across departments are standout soft skills. These competencies are vital for effectively promoting books and authors, driving sales, and navigating the evolving digital landscape of publishing.

What are some unique challenges marketing professionals face in the publishing industry, and how can they overcome them?

Marketing professionals in publishing often encounter challenges such as rapidly changing reader preferences, tight promotion timelines, and the need to support both print and digital products. To succeed, marketers must stay informed about industry trends, leverage data analytics to understand target audiences, and collaborate closely with editorial and sales teams for cohesive campaigns. Building strong relationships with authors and external partners, like bookstores and media outlets, can also amplify a book's reach and impact.

What is the difference between Marketing In Publishing vs Content Marketing Specialist?

AspectMarketing In PublishingContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentPublishing houses, media companies, online publishersDigital marketing agencies, corporate marketing teams, media firms
Industry UsagePrimarily in publishing and media sectorsAcross various industries including tech, retail, and media
Common Search/ComparisonYesYes

Marketing In Publishing and Content Marketing Specialist roles share similar educational backgrounds and often work within media and publishing environments. However, Marketing In Publishing focuses specifically on promoting books, magazines, and media content, while Content Marketing Specialists develop broader digital content strategies across multiple industries. Both roles require strong communication skills and marketing knowledge, but their target audiences and content types differ.

Can you work in publishing with a marketing degree?

A marketing degree can qualify you for various roles in publishing, such as marketing coordinator, brand manager, or promotional specialist. These positions often require skills in communication, digital marketing tools, and understanding target audiences, making a marketing background valuable in the publishing industry.

How to work as a marketing in publishing?

To work in marketing in publishing, professionals typically develop skills in content promotion, digital marketing, and audience analysis, often using tools like social media platforms and analytics software. A background in marketing, communications, or related fields, along with strong writing and communication skills, is essential. Gaining experience through internships or entry-level roles can help build industry-specific knowledge and networks.

What are popular job titles related to Marketing In Publishing jobs in Utah?

For Marketing In Publishing jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Marketing In Publishing jobs in Utah look for?

The top searched job categories for Marketing In Publishing jobs in Utah are:

Marketing In Publishing jobs near you
Infographic showing various Marketing In Publishing job openings in Utah as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Influencer & Social Media Coordinator

Bohme

Draper, UT • On-site

Full-time

Re-posted 23 days ago

Böhme rating

6.2

Company rating: 6.2 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

About böhme
Bohme is a fashion brand focused on helping women feel confident through elevated everyday style. Our marketing team moves quickly, creates meaningful content, and collaborates closely with creators and our community to bring the brand to life across social media, email, and digital channels.
We're looking for a creative, organized, and trend-driven Influencer & Social Media Coordinator to help grow our influencer program while managing the day-to-day execution of Bohme's social media channels.
About the role
The Influencer & Social Media Coordinator is responsible for managing influencer partnerships while supporting the planning, creation, publishing, and engagement of Bohme's social media content. This role combines relationship management, content creation, community engagement, and campaign execution to help grow brand awareness and customer engagement across all social platforms.
You'll work closely with the marketing, creative, and e-commerce teams to ensure influencer campaigns are executed successfully and social content consistently reflects Bohme's brand.
What you'll do
Influencer Marketing
  • Identify, recruit, and build relationships with influencers who align with the Bohme brand
  • Manage influencer outreach, communication, and ongoing partnerships
  • Coordinate product gifting, campaign briefs, and posting schedules
  • Track campaign deliverables and influencer performance
  • Manage contracts, content approvals, and usage rights
  • Maintain and organize the influencer database
  • Identify opportunities to expand Bohme's creator community

Social Media Coordination
  • Assist in planning and executing Bohme's social media content calendar
  • Create, film, edit, and publish content across Instagram, TikTok, Pinterest, and other platforms
  • Write captions and coordinate scheduled posts
  • Monitor comments, messages, tags, and community engagement
  • Stay current on social trends and recommend new content ideas
  • Track social media performance and provide insights to improve engagement and growth

Campaign & Content Support
  • Support influencer campaigns tied to product launches, seasonal promotions, and marketing initiatives
  • Collaborate with the creative team on campaign concepts and content direction
  • Coordinate content needs between influencers, social media, and paid advertising
  • Assist during photoshoots, content days, and brand events by capturing behind-the-scenes and lifestyle content
  • Help maximize top-performing influencer and user-generated content across marketing channels

Qualifications
  • 1-3 years of experience in influencer marketing, social media, or digital marketing
  • Strong understanding of Instagram, TikTok, Pinterest, and current social media trends
  • Excellent communication and relationship-building skills
  • Highly organized with strong attention to detail
  • Ability to manage multiple projects and deadlines simultaneously
  • Comfortable filming, editing, and creating short-form video content
  • Experience with CapCut, Adobe Premiere, Canva, or similar editing tools
  • Experience working with influencer management platforms (ShopMy)
  • Experience scheduling social media content using social management tools
  • Familiarity with Shopify or e-commerce brands
  • Strong understanding of social media analytics and campaign reporting
  • Passion for fashion, styling, and emerging digital trends
  • Creative eye for photography, video, and visual storytelling

What Böhme employees say

Pay

Hours and flexibility

Workplace

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