ZipRecruiter

Log In

1

Marketing In Publishing Jobs in Alberta (NOW HIRING)

EventMobi

Head of Content & Campaigns

Calgary, AB · Remote

CA$120K - CA$150K/yr

You don't let content die after one publish. Repurposing content in different formats is in your ... Marketing Admin & Creative: reports to you. Your right hand on video, blog, social and lead magnet ...

New

next page

Showing results 1-20

All JobsMarketing In Publishing JobsMarketing In Publishing Jobs in Alberta

Marketing In Publishing information

What is marketing in publishing?

Marketing in publishing refers to the strategies and activities used to promote books, magazines, or other published materials to target audiences. This includes market research, advertising campaigns, author events, social media promotion, and partnerships with bookstores and media outlets. The goal is to increase visibility, generate buzz, and drive sales for published works. Marketers in publishing often collaborate closely with authors, editors, and sales teams to ensure successful book launches and ongoing promotion. Their work is essential in a competitive industry where discoverability is key to a book's success.

What are the key skills and qualifications needed to thrive as a marketing professional in publishing?

To thrive as a Marketing professional in Publishing, you need expertise in market research, campaign management, and a solid understanding of the publishing industry, usually supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM platforms, social media analytics, and email marketing systems is typically required. Creativity, strong communication, and the ability to collaborate across departments are standout soft skills. These competencies are vital for effectively promoting books and authors, driving sales, and navigating the evolving digital landscape of publishing.

What are some unique challenges marketing professionals face in the publishing industry, and how can they overcome them?

Marketing professionals in publishing often encounter challenges such as rapidly changing reader preferences, tight promotion timelines, and the need to support both print and digital products. To succeed, marketers must stay informed about industry trends, leverage data analytics to understand target audiences, and collaborate closely with editorial and sales teams for cohesive campaigns. Building strong relationships with authors and external partners, like bookstores and media outlets, can also amplify a book's reach and impact.

What is the difference between Marketing In Publishing vs Content Marketing Specialist?

AspectMarketing In PublishingContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentPublishing houses, media companies, online publishersDigital marketing agencies, corporate marketing teams, media firms
Industry UsagePrimarily in publishing and media sectorsAcross various industries including tech, retail, and media
Common Search/ComparisonYesYes

Marketing In Publishing and Content Marketing Specialist roles share similar educational backgrounds and often work within media and publishing environments. However, Marketing In Publishing focuses specifically on promoting books, magazines, and media content, while Content Marketing Specialists develop broader digital content strategies across multiple industries. Both roles require strong communication skills and marketing knowledge, but their target audiences and content types differ.

Can you work in publishing with a marketing degree?

A marketing degree can qualify you for various roles in publishing, such as marketing coordinator, brand manager, or promotional specialist. These positions often require skills in communication, digital marketing tools, and understanding target audiences, making a marketing background valuable in the publishing industry.

How to work as a marketing in publishing?

To work in marketing in publishing, professionals typically develop skills in content promotion, digital marketing, and audience analysis, often using tools like social media platforms and analytics software. A background in marketing, communications, or related fields, along with strong writing and communication skills, is essential. Gaining experience through internships or entry-level roles can help build industry-specific knowledge and networks.

What are popular job titles related to Marketing In Publishing jobs in Alberta?

For Marketing In Publishing jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Marketing In Publishing jobs in Alberta look for?

The top searched job categories for Marketing In Publishing jobs in Alberta are:

What cities in Alberta are hiring for Marketing In Publishing jobs?

Cities in Alberta with the most Marketing In Publishing job openings:

Marketing In Publishing jobs near you

Digital Marketing Specialist

Advantage Ford

Calgary, AB

Full-time

Retirement

Re-posted 12 hours ago

Job description

The Wood Automotive Group, one of Alberta's largest automobile retailers for 41 years, is offering an exciting opportunity for a Digital Marketing Specialist to join the team at Advantage Ford!

The Wood team believes that its people are its greatest asset. We provide our employees with competitive salaries and careers that grow with them. As a group with 8 dealerships, a collision repair centre and an online pre-owned sales lot, we believe our success and growth is built on the drive and dedication of our people. If you’ve got what it takes to be a natural leader, trainer and coach with a proven track record in the automotive industry than this is your opportunity to join us.

About the Role:

Reporting to the General Manager, the Digital Marketing Specialist will report directly to the General Manager responsible for the location. This role requires expertise in digital media, including website maintenance, social media management, and online advertising. The Digital Marketing Specialist should actively monitor digital trends, consumer behavior, and analyze campaign data to optimize digital strategies for driving traffic and sales.

The Digital Marketing Specialist will be responsible for:

  • Designing all digital media graphics and in-store signage. This includes designing website banners, social media graphics, posters, and a variety of promotional materials to maintain a consistent brand image across all platforms.
  • Develop, publish, and scale digital marketing content across Google, social media, email, and other platforms to maximize ROI. This includes determining the optimal ad placement and budget allocation on each platform to effectively reach target customers.
  • Manage and maintain the dealership’s website, ensuring content is current, technically optimized on both desktop and mobile, and visually engaging.
  • Review website analytics (e.g., user numbers, sessions, engagement rates) to assess and improve overall site effectiveness.
  • Conduct SEO and keyword research to optimize the website content for search engines, including writing blog posts.
  • Analyze and report on the effectiveness of digital marketing campaigns, tracking metrics such as website traffic, ad clicks, and conversion rates.
  • Work closely with the Wood Automotive Group Videographers to develop engaging video content for the dealership. Responsibilities include writing video scripts, completing a detailed video checklist, and collaborating on creative ideas to achieve campaign goals.
  • Manage dealership social media sites daily, designing and publishing engaging content to boost interaction and engagement. Launch and optimize paid advertising campaigns to increase reach and conversion.
  • Monitor and analyze metrics from tools such as Google Analytics, Google Ads, and Meta to provide actionable insights and guide campaign adjustments.
  • Launch email and text campaigns through the CRM tool for database marketing.
  • Work with third-party marketplace vendors (e.g., Kijiji, CarGurus, AutoTrader) to ensure vehicle inventory is consistently updated and optimized across platforms, including accurate trim and field details.
  • Take, post, and/or remove vehicle photos on the dealership and related websites, ensuring up-to-date online inventories.

QUALIFICATIONS:

  • Post-Secondary degree from an accredited university with designation in Marketing, Advertising or relevant field.
  • Three years of related experience in digital marketing, social media management, or communications.
  • Well-organized, detail-oriented, and able to manage multiple projects while prioritizing tasks in a fast-paced environment.
  • Strong written communication skills, with the ability to adapt and edit content for different audiences and channels.
  • Proficiency in Google Analytics and other data analysis tools (e.g., Meta Business Suite, Google Ads). Strong analytical skills with the ability to interpret data to inform decisions.
  • Experience in website management, including creating new landing pages, updating content, and managing blogs. Familiarity with WordPress is an asset.
  • Highly proficient in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro, etc.)
  • Strong understanding of social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.
  • Thorough understanding of traditional and digital marketing elements (e.g., SEO, PPC, social media) and market research methods.
  • Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint and Outlook).
  • Video editing experience is an asset.
  • Passion for the automotive industry and a commitment to staying up-to-date on industry trends and news.

REQUIREMENTS:

  • Valid AB driver’s license
  • Clean driver’s abstract

About the Benefits of being part of our team:

  • We have an outstanding benefits package for our employees and families, including an Employee Assistance Program with resources including, Financial Advisory Services, Nutritional Counselling, Legal Advisory Services, Counselling Services, fitness program, and more!
  • To support our goal of building our employees’ careers and helping employees plan for retirement. Wood Automotive Group offers a pension plan with employer contributions – free money!
  • Wood Automotive recognizes that a healthy lifestyle is an essential part of personal, family and workplace well-being. YMCA and Goodlife Fitness has partnered with our company to offer corporate rates and other great discounts exclusively to our employees and families
  • We have nine business locations, where we have excellent opportunity for growth and advancement. We love to grow within! In addition, there are many Group social events and company perks. Come join our team for more!

Some of the rewards of joining our team:

  • Exceptional benefits package
  • Pension Plan with employer contributions – free money!
  • Employee Assistance Program including, Financial Advisory Services, Nutritional Counselling, Legal Advisory Services, Counselling Services, fitness program, and more!
  • Corporate rates at YMCA and Goodlife Fitness
  • Group social events and company perks.

Our unique culture:

Are you the kind of person who wants to make a difference in their community, and build a solid career with a growing organization? Consider joining Wood Automotive Group. For 41 years, we have worked hard providing unparalleled customer service, competitive pricing and quality products. Committed to education and community, we are proud sponsors of many organizations such as: the SAIT Automotive Business Administration program, KidSport, the PREP program, The Salvation Army, the SSUBI ("Hope") Foundation and the Shaw Charity Classic.

We thank all candidates for their interest. Only those selected for interviews will be contacted.