Marketing In Crypto Jobs in Kentucky (NOW HIRING)

Head of Crypto Vertical (Business Growth Leader)

Job details

Location

EU

$1 – $1

Cooperation

B2B, Remote

Just refi bonus

$1,000

$3,000

Seniority levels

Senior

Languages

Skills

Growth Marketing

Crypto

We are an international team of young and ambitious professionals united by a passion for innovations and a belief in the decentralized world. And now, we are looking for a Head of Crypto Vertical who will strengthen our team and contribute to the success of our products and the bright future of Web3.

Mission:

Build and scale the crypto business line (crypto card, non-custodial wallet, trading) into an autonomous, high-growth vertical. Own the P&L and drive revenue, profitability, and sustainable, regulation-aware growth.

What you will do:

• P&L ownership for the crypto vertical: budgeting, forecasting, pricing, margin management.
• Partnerships & BD: identify, negotiate, and close strategic deals (issuers/processors, liquidity, payroll/HR SaaS, neobanks, exchanges, aggregators, merchants).
• Market & regulation: track competitors, user behavior, and rules (KYC/AML/MiCA, card schemes, on/off-ramps) and turn insights into action.
• Team: own the hiring plan and build a lean business team from zero(growth/performance, BD/partnerships, ops/support). Set clear responsibilities and KPIs, coach for performance, and make tough calls when someone doesn’t deliver.
• Cross-functional leadership: align Product, Legal/Compliance, Ops, Data, and Marketing around clear commercial targets and SLAs.
• Reporting: present plans, numbers, and decisions to founders/execs.

First 3–6 months (hands-on):

• You’ll run ops yourself, set up the initial processes (pipelines, SLAs, weekly KPIs, monthly P&L), and hire the core business team (growth, BD, ops).
• You’ll launch acquisition channels (target LTV/CAC ≥ 3 in one priority segment) along with the CMO and close the first 2–3 strategic B2B/B2B2C deals.
• Once ops are stable, you shift even more time to scaling and strategy.

Requirements:

• 5+ years in crypto with GM / Head of BizDev / Head of Business-type ownership.
• Proven P&L delivery on revenue, profit, margin, and volume targets.
• Hands-on launching/scaling crypto payments/wallets/cards/trading (B2C and B2B/B2B2C).
• Strong command of unit economics (CAC, LTV, ARPU, margin, payback), pricing, and portfolio prioritization.
• Deep partnerships/BD track record: sourcing, negotiating, contracting, integrating, and making deals perform.
• Solid grasp of KYC/AML/MiCA, card-scheme, and on/off-ramp constraints; productive work with Legal/Compliance.
• Strong analytical skills (SQL/BI a plus) and clear executive communication in English.

What this role is not:

• This is not a classic product manager or chief product officer role.

What we offer:

• Established yet dynamic environment: We’re a well-rooted fintech company with several profitable products and structured business units. Historically strong in B2B2C across Europe, we’re now doubling down on building and scaling a consumer-facing crypto vertical
• Real traction, not just vision: Our non-custodial wallet and crypto card are already live with confirmed product-market fit in multiple segments (with strong revenue and 6-month retention metrics). Crypto IBAN is in development, and trading is at the concept stage. There's still untapped potential in segments we haven’t entered yet.
• Ownership and autonomy: This role is essentially a mini-CEO position. You’ll have full P&L ownership, a direct line to the founders, and the mandate to build a standalone business unit with a 2+ year strategic horizon. You'll shape product offerings, growth strategy, and go-to-market channels.
• Hands-on early stage, high leverage long-term: In the first 3–6 months, you’ll build the business team (growth/BD/ops), establish processes (pipeline, SLA, KPI, P&L), and drive predictable growth via performance marketing, brand, sales, and strategic partnerships. From there, it’s all about scale and long-term impact.
• Resources and support where it matters: You’ll get the budget and resources aligned with your roadmap, autonomy in decision-making, and influence over a broader fintech product portfolio (wallet, card, IBAN, trading) in one of the most promising markets: crypto in the EU.