Marketing Effectiveness Manager Jobs in Rochester, MI

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.

What You'll Do - based on the assigned team

Marketing Operations

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition
• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation
• Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
• Create and implement actionable plans and recommendations for improving website visitor experience
• Conduct a website content audit, including brand voice, SEO optimization, and governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure the success of web content for integrated marketing campaigns

Marketing Pro Groups

• Research, plan, and execute venue selection, collateral, and workshop/event logistics
• Assist with managing vendor relationships and supporting program operations within budget guidelines
• Execute marketing activities to promote Pro Group initiatives and workshops
• Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
• Support the development of the annual member feedback survey and analyze results to provide insights

Event Marketing

• Build and maintain event registration pages
• Support project management in Monday.com to track event deliverables
• Assist with event preparation decks and attendee communications
• Create name badges and update event calendars
• Provide logistical and administrative support for upcoming events

What You'll Need

Minimum Qualifications

• Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study

Preferred Qualifications

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with a strong propensity for action, results, and continuous improvement
• Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
• Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure
• Creativity, attention to detail, and strong problem-solving skills
• Team-specific skills may include:
• Event coordination and logistics (Field Marketing & Event Marketing)
• Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Travel Requirements & Working Conditions

• Up to 10% travel
• Reliable internet access for any period of time working remotely, not in a Workiva office

Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

Postings close: September 27, 2026

Engineering postings close: October 2, 2026

Interviews: Early to mid October

Offers : Late October

2027 Start Dates:

This position has opportunities to start in the Spring and Summer. Please see our start dates below and let us know your availability in your application.

Spring 2027 Internships: Monday, January 4, 2027 (15-20 hours per week max)

Summer 2027 Internships: Monday, May 17, 2027 (40/hours per week max)

How You’ll Be Rewarded

Salary range in the US: $21.00 - $21.00 401(k) participation and match

Paid sick leave

A unique opportunity to further your learning experience through additional internship seasons

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.