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Marketing Development Associate Jobs in Pittsburgh, PA

As an Associate Strategic Marketing Lead, you will support the execution of marketing strategies ... Brand strategy, creative development, paid media, sponsorships, or campaign planning Product ...

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Marketing Development Associate information

See Pittsburgh, PA salary details

$25.7K

$49.2K

$70.9K

How much do marketing development associate jobs pay per year?

As of Aug 23, 2026, the average yearly pay for marketing development associate in Pittsburgh, PA is $49,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,800.00 and $56,300.00 per year, depending on experience, location, and employer.

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

Is a marketing development associate an entry level job?

A marketing development associate is often considered an entry-level position that typically requires some college coursework or a bachelor's degree. It involves skills such as communication, research, and familiarity with marketing tools, making it suitable for those starting their marketing careers.

What are the most commonly searched types of Marketing Development jobs in Pittsburgh, PA?

The most popular types of Marketing Development jobs in Pittsburgh, PA are:

What are popular job titles related to Marketing Development Associate jobs in Pittsburgh, PA?

For Marketing Development Associate jobs in Pittsburgh, PA, the most frequently searched job titles are:

What job categories do people searching Marketing Development Associate jobs in Pittsburgh, PA look for?

The top searched job categories for Marketing Development Associate jobs in Pittsburgh, PA are:

What cities near Pittsburgh, PA are hiring for Marketing Development Associate jobs?

Cities near Pittsburgh, PA with the most Marketing Development Associate job openings:

Infographic showing various Marketing Development Associate job openings in Pittsburgh, PA as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 75% In-person, 10% Hybrid, and 15% Remote job distribution, with an average salary of $49,226 per year, or $23.7 per hour.

Market Development Manager - Segment Partnerships

Thermo Fisher Scientific

Pittsburgh, PA

Full-time

Medical, Retirement

Posted 28 days ago


Thermo Fisher Scientific rating

7.8

Company rating: 7.8 out of 10

Based on 428 frontline employees who took The Breakroom Quiz

175th of 544 rated manufacturers


Job description

Work Schedule

First Shift (Days)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

LOCATION: On-site Pittsburgh, PA. Relocation assistance is NOT provided. 

  • Must be legally authorized to work in the United States without sponsorship.
  • Must be able to pass a comprehensive background check, which includes a drug screening.
DESCRIPTION:

The Associate Market Development Manager is responsible for leading innovative customer-facing marketing and market development initiatives that support Strategic Marketing across State Associations, Consortia, and strategic purchasing programs, like Omnia Partners, LLC. This role drives customer engagement, revenue growth, new business development, and share-of-wallet expansion by maximizing participation in Fisher Scientific's portfolio of purchasing programs and strategic partnerships.

Reporting to the Segment Sr. Marketing Manager, the Associate Market Development Manager develops and executes integrated marketing and growth strategies that strengthen Fisher Scientific's value proposition across Biotech, Pharmaceutical, Industrial, Academic, Healthcare, Government, and other key market segments. The role collaborates closely with Sales, Marketing, Industry Directors, Supplier Partners, and external organizations to execute customer-focused initiatives, promotional campaigns, events, and business development activities that accelerate customer acquisition, retention, and program utilization.

RESPONSIBILITIES:

  • Develop annual strategic marketing and market development plans for State Associations, Consortia, and assigned purchasing programs in alignment with the Segment Sr. Marketing Manager's strategic direction, updating plans quarterly to respond to evolving market conditions and growth opportunities
  • Execute integrated marketing campaigns and commercial initiatives that drive profitable revenue growth, customer acquisition, market expansion, and increased customer participation across assigned programs
  • Serve as the business owner for assigned State Associations, Consortia, cooperative purchasing organizations, and other strategic purchasing programs, driving customer engagement, adoption, and revenue growth
  • Partner with Fisher Scientific Sales teams, State Association and Consortia Marketing teams, Industry Directors, and Supplier Partners to develop customer-facing tools, presentations, sales enablement materials, and promotional campaigns
  • Support new customer acquisition initiatives, including responding to RFPs for multiyear agreements and coordinating promotional activities at State Association and Consortia membership events
  • Analyze sales performance, customer trends, market opportunities, and program utilization to identify opportunities for growth and recommend strategic actions
  • Develop marketing collateral, customer communications, and value proposition messaging that differentiates Fisher Scientific's products, services, and purchasing programs
  • Represent the voice of the customer by collaborating with Marketing, Product Management, Industry Directors, and commercial stakeholders to identify portfolio, service, and program enhancements that meet evolving customer needs
  • Build and maintain strong relationships with State Associations, cooperative purchasing organizations, suppliers, and other strategic external partners to strengthen Fisher Scientific's market presence
  • Coordinate supplier participation and promotional opportunities that align with strategic growth initiatives
  • Monitor competitive activity and market trends to identify opportunities for differentiation and market expansion
  • Lead quarterly business reviews with the Segment Sr. Marketing Manager and Industry Directors by providing actionable business insights, performance metrics, and strategic recommendations
  • Track and report key performance indicators including revenue growth, customer acquisition, customer participation, program utilization, market expansion, and marketing ROI
  • Serve as the subject matter expert for assigned State Associations, Consortia, and purchasing programs, providing guidance and support to internal commercial teams

Success Measures:

  • Growth in revenue, customer acquisition, and customer participation across assigned market segments and purchasing programs
  • Increased customer engagement and share-of-wallet growth
  • Successful execution of integrated marketing campaigns, events, and sales enablement initiatives
  • High levels of collaboration with commercial teams, supplier partners, and external organizations
  • Delivery of actionable business insights through data analysis and performance reporting

Core Competencies:

  • Strategic Thinking
  • Market Development
  • Business Analytics
  • Customer Focus
  • Cross-Functional Collaboration
  • Relationship Management
  • Project Management
  • Communication & Presentation
  • Results Orientation
  • Problem Solving
  • Continuous Improvement
REQUIREMENTS:
  • Bachelor's degree required, graduate degree a plus
  • 5+ years of experience in marketing, market development, business development, or a related commercial function
  • Experience developing B2B marketing campaigns and customer communications
  • Experience working with State Associations, cooperative purchasing organizations, group purchasing organizations, or strategic partnerships is preferred
  • Knowledge of laboratory, biotech, pharmaceutical, industrial, healthcare, education, or government markets preferred
  • Strong analytical skills with experience using Microsoft Excel, Power BI, Salesforce, or similar reporting tools
  • Excellent written, verbal, presentation, and relationship management skills
  • Demonstrated ability to manage multiple projects simultaneously in a complex, cross-functional matrix environment
  • Self-starter with the ability to work independently while collaborating effectively with home office support teams and field-based Sales teams
  • Strong organizational skills with exceptional attention to detail and a continuous improvement mindset
  • Understanding of channel relationships and distribution business models is highly desirable
  • Ability to communicate Fisher Scientific's value proposition through customer-focused marketing and commercial initiatives
  • Experience coordinating events, promotional activities, suppliers, and external partners
  • Proficiency with Microsoft Office applications including Excel, PowerPoint, and Word
  • Ability to travel approximately 10–15%, with occasional short-notice travel, weekends, and holidays

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company 401k, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation. 

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation. 


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