As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
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As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for ...
Director Of Marketing (Demand Generation) Location: onsite in Charleston, SC 29403 (Charleston Technology Center) At Maymont Homes, our success starts with people, our residents and our team. We are ...
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Experience with digital marketing, demand generation, B2B marketing, technology, cybersecurity, startups, email marketing, events, or content marketing is helpful. More importantly, you should be:
New
Quick apply
Be Seen First
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Marketing Demand Generation Intern information
See salary details
$9.13 - $10.47
3% of jobs
$10.47 - $11.80
3% of jobs
$11.80 - $13.13
8% of jobs
$14.11 is the 25th percentile. Wages below this are outliers.
$13.13 - $14.47
15% of jobs
$14.47 - $15.80
15% of jobs
The median wage is $16.26 / hr.
$15.80 - $17.13
17% of jobs
$17.13 - $18.47
12% of jobs
$18.62 is the 75th percentile. Wages above this are outliers.
$18.47 - $19.80
16% of jobs
$19.80 - $21.13
5% of jobs
$21.13 - $22.47
3% of jobs
$22.47 - $23.80
2% of jobs
$9
$17
$23
How much do marketing demand generation intern jobs pay per hour?
What types of projects and responsibilities can a Marketing Demand Generation Intern expect to handle during their internship?
What are the key skills and qualifications needed to thrive as a Marketing Demand Generation Intern, and why are they important?
What marketing demand generation intern jobs will be in demand for the future?
What does a Marketing Demand Generation Intern do?
What is the difference between Marketing Demand Generation Intern vs Marketing Content Marketing Intern?
| Aspect | Marketing Demand Generation Intern | Marketing Content Marketing Intern |
|---|---|---|
| Primary Focus | Generating leads and demand through campaigns and outreach | Creating and managing content to attract and engage audiences |
| Skills Required | Marketing automation, data analysis, campaign management | Writing, editing, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content creation tools, CMS, social media |
| Common Usage | Used in B2B and B2C marketing to drive demand | Used to build brand awareness and engagement |
While both roles support marketing efforts, the Marketing Demand Generation Intern focuses on lead generation and campaign execution, whereas the Marketing Content Marketing Intern emphasizes content creation and audience engagement. Both roles often collaborate but serve different strategic purposes within marketing teams.

Full-time
Retirement, PTO
Re-posted 28 days ago
Job description
Location
Charleston - 997 Morrison Drive, Suite 402Business
Our Growth, Your Opportunity
At Maymont Homes, our success starts with people, our residents and our team. We are transforming the single-family rental experience through innovation, quality, and genuine care. With more than 20,000 homes across 47+ markets, 25+ build-to-rent communities, and continued expansion on the horizon, we are more than a leader in the industry-we are a company that puts people and communities at the heart of everything we do.
As part of Brookfield, Maymont Homes is growing quickly and making a lasting impact. We are also proud to be Certified by Great Place to Work, a recognition based entirely on feedback from our employees. This honor reflects the culture of trust, collaboration, and belonging that makes Maymont a place where people thrive.
Join a purpose-driven team where your work creates opportunity, sparks innovation, and helps families across the country feel truly at home.
Job Description
As Director of Marketing (Demand Generation), you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets.
You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline.
**Location: onsite in Charleston, SC 29403 (Charleston Technology Center)**
Essential Job Functions
Pipeline & Funnel Ownership
- Own full funnel: traffic lead tour application lease
- Set and hit pipeline targets
- Build forecasting models
- Improve lead quality and conversion rates
Performance Marketing & Channel Optimization
- Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)
- Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference
- Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences
- Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly
- Continuously improve lead quality, not just volume
Lease-Up & Market-Level Demand Strategy
- Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization
- Build qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy ramp
- Develop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behavior
- Prioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolio
Revenue Alignment & Funnel Conversion
- Own alignment between marketing, leasing, and operations to drive end-to-end conversion performance
- Analyze and improve conversion rates at every stage: lead tour application lease
- Establish tight feedback loops with leasing teams to identify friction points and lost opportunities
- Use demand data to inform pricing, incentives, and positioning decisions in real time
Data, Attribution & Performance Management
- Utilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all markets
- Implement and refine attribution models to understand true channel contribution
- Make fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signals
Creative & Conversion Strategy
- Ensure all messaging, creative, and digital experiences are built to drive conversion, not just engagement
- Partner with creative resources to produce and iterate on high-performing assets quickly
- Continuously test and optimize landing pages, CTAs, and user journeys to improve conversion rates
- Maintain brand consistency, but prioritize performance and clarity over aesthetics
Team & Vendor Leadership
- Lead a marketing team with clear roles, responsibilities, and performance expectations
- Establish and enforce accountability systems tied to measurable business outcomes (not activity)
- Develop talent through structured coaching, feedback, and training programs
- Set and track performance metrics across all marketing functions (pipeline, CAC, conversion, ROI, etc.)
- Create a culture of ownership where underperformance is addressed quickly and directly
- Translate company goals into clear, executable marketing plans with defined owners
- Manage agencies and vendors with strict performance expectations tied to measurable outcomes
- Create a culture of speed, experimentation, fun, and continuous optimization
Additional Responsibilities
- Perform other duties as assigned to support business objectives
Performance Expectations & Key Metrics:
Performance will be evaluated based on measurable outcomes aligned with company and departmental goals. Metrics may include:
- Qualified Lead Volume: Consistently generating high-intent demand that converts into tours and applications, not just raw lead volume
- Cost Efficiency (Cost per Lease): Driving down acquisition costs while maintaining or improving conversion performance
- Marketing Funnel Conversion Rates: Improving performance across marketing-controlled stages (traffic lead tour intent application) and influencing downstream conversion
- Pipeline Contribution to Occupancy & Revenue: Directly impacting market- and community-level leasing performance through marketing-driven demand and conversion improvements
Required Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Experience
- 8+ years of progressive marketing experience with a strong focus on demand generation or growth
- Proven ownership of pipeline/revenue
- Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
- Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
- Experience setting and managing marketing budgets with accountability to ROI
- Track record of leading and developing high-performing marketing teams
Skills & Competencies
- Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
- Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
- Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike
Preferred Qualifications
- Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
- Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)
- Experience operating inside a high-growth, PE- or institutional-backed real estate platform
- Passion for resident experience and a customer-first marketing philosophy
- MBA or equivalent advanced degree
Why work for Maymont Homes?
Our Mission - "We Positively Impact the Lives in the Communities We Serve." Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support.
Certified Great Place to Work - Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care.
Outstanding Benefits - Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.
Career Growth - With continued expansion planned for Maymont, you'll find meaningful opportunities to grow your skills, advance your career, and make an impact.
Strong Foundation - As part of Brookfield Asset Management, one of the world's largest real estate asset managers, we have the stability, resources, and vision to keep growing.
Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT
About Maymont Homes
Sourced by ZipRecruiter
Industry
Real estate
Company size
201 - 500 Employees
Headquarters location
Charleston, SC, US
Year founded
2011