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Marketing Data Engineer Jobs in Reston, VA (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Rockville, MD · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

System One

Technical Project Manager

Vienna, VA · On-site

Serve as the primary operational partner to Marketing Data Science teams, supporting intake, prioritization, and delivery of analytics use cases. * Coordinate with ETS, data engineering, architecture ...

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All JobsMarketing Data Engineer JobsMarketing Data Engineer Jobs in Reston, VA

Marketing Data Engineer information

See Reston, VA salary details

$46.3K

$135K

$184.7K

How much do marketing data engineer jobs pay per year?

As of Sep 13, 2026, the average yearly pay for marketing data engineer in Reston, VA is $134,951.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,100.00 and $143,000.00 per year, depending on experience, location, and employer.

What is a marketing data engineer?

Marketing Data Engineers are professionals who design, build, and manage data systems that enable marketing teams to collect, process, and analyze large volumes of marketing data. They work at the intersection of data engineering and marketing analytics, ensuring that data pipelines are robust, scalable, and optimized for marketing use cases. Their work helps organizations make informed marketing decisions by providing reliable and accessible data from multiple sources, such as web analytics, CRM systems, and advertising platforms. Marketing Data Engineers often collaborate closely with data analysts, data scientists, and marketers to create solutions that drive business growth.

How do marketing data engineers typically collaborate with marketing teams to drive data-driven campaigns?

Marketing Data Engineers work closely with marketing teams by designing data pipelines that collect and process campaign performance data, ensuring marketers have timely and accurate insights. They often participate in cross-functional meetings to understand campaign goals and translate them into data requirements, dashboards, or reports. This collaboration enables marketers to make informed decisions, optimize strategies, and measure ROI effectively. Regular communication and a clear understanding of marketing objectives are key to ensuring the technical solutions provided align with business needs.

What are the key skills and qualifications needed to thrive as a marketing data engineer, and why are they important?

To thrive as a Marketing Data Engineer, you need strong skills in data modeling, SQL, and data pipeline development, often supported by a degree in computer science, engineering, or a related field. Experience with ETL tools, cloud data platforms (like AWS or GCP), and marketing analytics systems such as Google Analytics is typically required. Excellent problem-solving, communication, and collaboration skills help you translate business requirements into technical solutions and work effectively with marketing teams. These abilities ensure accurate, actionable insights that drive data-driven marketing strategies and business growth.

What is the difference between Marketing Data Engineer vs Data Analyst?

AspectMarketing Data EngineerData Analyst
Primary FocusBuilding and maintaining data pipelines for marketing dataAnalyzing data to generate insights and reports
Skills & CertificationsSQL, ETL, data warehousing, cloud platformsSQL, Excel, data visualization tools
Work EnvironmentData engineering teams within marketing or analytics departmentsBusiness units, marketing teams, or analytics departments
Tools UsedApache Spark, Hadoop, cloud data servicesTableau, Power BI, Excel

The main difference is that Marketing Data Engineers focus on creating and managing the infrastructure for marketing data, while Data Analysts interpret that data to provide actionable insights. Both roles often collaborate but serve distinct functions within data-driven marketing strategies.

What are popular job titles related to Marketing Data Engineer jobs in Reston, VA?

For Marketing Data Engineer jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Marketing Data Engineer jobs in Reston, VA look for?

The top searched job categories for Marketing Data Engineer jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Data Engineer jobs?

Cities near Reston, VA with the most Marketing Data Engineer job openings:

Marketing Data Engineer jobs near you
Infographic showing various Marketing Data Engineer job openings in Reston, VA as of September 2026, with employment types broken down into 7% Internship, 77% Full Time, and 16% Contract. Highlights an 72% In-person, and 28% Remote job distribution, with an average salary of $134,951 per year, or $64.9 per hour.

Marketing Operations Analyst

Rockville, MD • On-site

FocusKPI
Computing Infrastructure Providers, Data Processing, Web Hosting • 51 - 200 employees
Learn more about FocusKPIexternal

Full-time

Re-posted 24 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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