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Marketing Data Analyst Intern Jobs (NOW HIRING)

Optimal

Marketing Data Analyst

Austin, TX · On-site

The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly ...

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

Improvado

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

Transunion

Marketing Data Analyst

Chicago, IL · On-site

This team sits within the Marketing Solutions organization and reports to Senior Manager of Data Analysis. This is a hybrid position and involves regular performance of job responsibilities virtually ...

Improvado

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

Aquent

Marketing Data Analyst

Manhattan, NY · On-site

$52 - $58.87/hr

Jul 29, 2026 Marketing Data Analyst Join a leading global entertainment and media organization that stands at the forefront of innovation, captivating audiences worldwide with unparalleled ...

TransUnion

Marketing Data Analyst

Chicago, IL · On-site

This team sits within the Marketing Solutions organization and reports to Senior Manager of Data Analysis. This is a hybrid position and involves regular performance of job responsibilities virtually ...

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How much do marketing data analyst intern jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for marketing data analyst intern in the United States is $22.50, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $24.52 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing data analyst intern?

To thrive as a Marketing Data Analyst Intern, you need foundational knowledge in statistics, marketing principles, and data analysis, often supported by coursework in business, analytics, or a related field. Familiarity with tools such as Excel, Google Analytics, SQL, and data visualization platforms like Tableau is typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and present actionable insights. These skills are crucial for transforming data into strategic marketing recommendations that drive business growth and campaign effectiveness.

How do marketing data analyst interns typically collaborate with other teams during their internship?

Marketing Data Analyst Interns often work closely with cross-functional teams such as marketing, sales, and product management. They are responsible for gathering and analyzing data to generate insights that inform campaign strategies, product launches, and customer engagement initiatives. Interns may present their findings in meetings, assist with dashboard creation, and support ongoing projects by providing actionable recommendations. This collaborative environment helps interns develop communication and teamwork skills while gaining exposure to various aspects of marketing operations.

What does a marketing data analyst intern do?

A Marketing Data Analyst Intern assists marketing teams by collecting, analyzing, and interpreting data related to customer behavior, campaign performance, and market trends. They use statistical tools and software to turn raw data into actionable insights. Their work helps inform marketing strategies, optimize campaigns, and improve overall business outcomes. Interns often collaborate with other departments to ensure data-driven decision making and may also gain hands-on experience with tools like Excel, Google Analytics, or Tableau.
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Marketing Data Analyst

Optimal

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

About the Role
Optimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics. The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly quantify client performance objectives by maintaining our existing reporting suites, creating new methods of reporting, and automating repetitive tasks.
The Marketing Data Analyst will join our Business Intelligence team - a team that re-imagined our data analytics from the ground up. We started with web tracking and attribution (Google Analytics, Google Tag Manager), then moved into reporting automation (SQL and Power BI) and are now driving a shift from descriptive reporting to actionable and insightful dashboarding. Our team is also frontline in detecting anomalies in key performance metrics that alert account managers for intervention. These initiatives directly impact almost every aspect of our company and are critical to driving our continued growth.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Key Responsibilities:
  • Report Creation - Work with account teams to create custom reports for high value clients that focus on their unique KPIs and reporting needs. Create beautiful, insightful, and actionable dashboards for all clients in Microsoft Power BI, Excel, and Google Sheets.
  • Reporting Automation - Use existing web-based tools to query data from our sources (Google Ads, Meta, Bing, LinkedIn, etc.) and assist in developing new tools for pulling data from other sources (web scraping, CRMs, etc). Automate reports using Power BI, SQL, and formulas & pivot tables in Google Sheets.
  • Process Management- Define and successfully deploy processes to reduce manual lift and avoid fault points. This includes streamlining our project management process, documenting around account team FAQs, and iterating upon our BI internal documentation.
  • Data Interpretation - Dig into the data presented in platforms such as Google Analytics, Google Ads, and Facebook Ads and understand what is happening with performance. Draw insights with your understanding of metrics like CTR, CVR, ROAS, Click-through vs. View-through conversions, attribution windows and modes, path to conversion, A/B testing, etc.

Qualifications & Skill Requirements:
  • 4-year Bachelor's degree required in mathematics, statistics, MIS, analytics, data science, business intelligence, or a related field.
  • 2+ years of experience in performance marketing-related analytics.
  • 2+ years of experience utilizing tools such as Power BI, Tableau, or similar platforms.
  • 2+ years of SQL experience.
  • Experience with PPC, SEM or SEO marketing analytics is a strong plus.
  • Advanced knowledge of Excel formulas, Pivot Tables, and Macros.
  • Experience with Microsoft Azure Platform is a plus.
  • Experience with scripting languages is a plus.
  • Proficiency in Google Analytics.
  • Excellent mathematical, problem solving, analytical, and communication skills.
  • Experience with HTML/Javascript/CSS is a plus.

Optimal is proud to offer the following:
  • Flexible Time Off
  • Paid Leave for New Parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Tuition Reimbursement
  • Professional development opportunities
  • Rewards and recognition programs

Office Hours
This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
*Please note that we are unable to provide Visa sponsorship for this position at this time.
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