ZipRecruiter

Log In

1

Marketing Business Development Associate Jobs in Wisconsin

Wisconsin

Development Associate

Kenosha, WI · On-site

$11/hr

Help design the layout of email communications and digital marketing materials to ensure a visually ... with business necessity" in hiring decisions. All information used to screen or hire job ...

Cinch Home Services, Inc.

WI · On-site

$150 - $210/hr

Qualifications * 7+ years of sales and business development experience, preferably within affinity marketing, partnerships, or subscription‑based services. * Demonstrated experience developing ...

next page

Showing results 1-20

All JobsMarketing Business Development Associate JobsMarketing Business Development Associate Jobs in Wisconsin

Marketing Business Development Associate information

What is a typical marketing business development associate career path?

A marketing business development associate typically progresses to roles such as marketing manager, business development manager, or account executive, gaining experience in client relations, strategic planning, and sales. Advancement often requires developing skills in data analysis, digital marketing tools, and obtaining certifications like HubSpot or Google Analytics. Career growth depends on performance, networking, and expanding industry knowledge.

How does a Marketing Business Development Associate typically collaborate with sales and marketing teams to drive business growth?

A Marketing Business Development Associate regularly works alongside both sales and marketing teams to identify new business opportunities and support lead generation efforts. This role involves coordinating marketing campaigns, conducting market research, and sharing insights with sales colleagues to fine-tune outreach strategies. Effective associates often bridge communication between departments, ensuring that marketing materials align with sales objectives and that both teams are targeting the right audiences. Collaboration is key, as joint meetings and shared targets help drive unified business growth.

What does a Marketing Business Development Associate do?

A Marketing Business Development Associate is responsible for identifying new business opportunities, building relationships with potential clients, and supporting marketing campaigns to drive company growth. They often research market trends, help develop marketing materials, and coordinate outreach efforts to attract new customers. This role serves as a bridge between marketing and sales teams, working to generate leads and increase revenue. Strong communication, analytical, and project management skills are essential for success in this position.

What is the difference between Marketing Business Development Associate vs Sales Coordinator?

AspectMarketing Business Development AssociateSales Coordinator
Primary FocusIdentifying new business opportunities and building strategic partnershipsSupporting sales team, managing client accounts, and coordinating sales activities
Required SkillsMarket research, communication, networking, strategic planningCustomer service, CRM management, communication, organization
Work EnvironmentMarketing departments, business development teamsSales departments, client-facing roles
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

The Marketing Business Development Associate focuses on expanding a company's market presence and forming strategic partnerships, while the Sales Coordinator primarily supports sales operations and manages client relationships. Both roles require strong communication skills but differ in their core responsibilities and objectives.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Associate, and why are they important?

To thrive as a Marketing Business Development Associate, you need a solid grasp of market analysis, lead generation, and business strategy, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems like Salesforce, marketing automation tools, and data analytics platforms is typically required. Strong interpersonal skills, persuasive communication, and adaptability help you build relationships and identify new business opportunities. These skills are crucial for driving growth, expanding market reach, and achieving business objectives in a competitive environment.
What are the most commonly searched types of Marketing Business Development jobs in Wisconsin? The most popular types of Marketing Business Development jobs in Wisconsin are:
What are popular job titles related to Marketing Business Development Associate jobs in Wisconsin? For Marketing Business Development Associate jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Marketing Business Development Associate jobs in Wisconsin look for? The top searched job categories for Marketing Business Development Associate jobs in Wisconsin are:
Marketing Business Development Associate jobs near you
Infographic showing various Marketing Business Development Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Marketing Business Development Representative

Johnson Controls

Milwaukee, WI • On-site

$21 - $28/hr

Full-time

Posted 20 days ago

Johnson Controls rating

8.0

Company rating: 8.0 out of 10

Based on 407 frontline employees who took The Breakroom Quiz

136th of 538 rated manufacturers

Job description

Build your best future with the Johnson Controls team
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.
Job Profile Summary
The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.
Key Responsibilities
Outbound Prospecting
  • Execute high-volume outbound calling (50-100+ dials/day) across target accounts

  • Follow structured outreach cadences across phone, email, and voicemail

  • Engage decision-makers and introduce relevant solutions

  • Partner with regional marketer[s] on event pre-calls and post-event "qualification"

Marketing Lead Conversion
  • Rapidly follow up on inbound and campaign-generated leads

  • Leverage intent signals, campaign context, and messaging to personalize outreach

  • Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)

Appointment Setting
  • Conduct high-level qualification (need, role, timing, fit)

  • Ensure strong handoff to inside or frontline sales with documented context

Pipeline Development
  • Build a pipeline of new customers

  • Nurture prospects through persistent, multi-touch follow-up

  • Support campaign performance and pipeline conversion goals

CRM & Data Discipline
  • Log all activity and outcomes in Salesforce

  • Maintain accurate lead/contact data and status updates through handoff

  • Track performance against defined KPIs and SLAs

Cross-Functional Collaboration
  • Partner with Marketing on lead quality and campaign feedback

  • Align with Sales on target accounts and meeting expectations

Required Qualifications
  • High school diploma or equivalent (Bachelor's preferred)

  • 0-3+ years in sales, customer service, call center, or similar role

  • Strong verbal communication and phone presence

  • Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization

  • IT and data management knowledge

Preferred Qualifications
  • Experience in cold calling, SDR, MDR, or inside sales roles

  • Familiarity with Salesforce or similar CRM

  • Exposure to B2B sales and marketing environments

Core Competencies
  • Cold Calling & Objection Handling

  • Communication & Persuasion

  • Time Management & Execution Discipline

  • Resilience & Coachability

  • Basic Sales Qualification

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

What Johnson Controls employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Johnson Controls logo

About Johnson Controls

Sourced by ZipRecruiter

Johnson Controls is a world leader in smart buildings, creating safe, healthy and sustainable spaces. For nearly 140 years, we’ve made buildings better and now we’re transforming them again with our award-winning digital technologies and services. We’re using artificial intelligence and data driven solutions to give you deeper insight into your building’s health, sustainability and performance. It’s changing the way we design, operate and maintain indoor environments and driving to a new era of autonomous buildings. We deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, hotels, manufacturing and beyond through OpenBlue, our comprehensive suite of connected solutions. Johnson Controls offers the world’s largest portfolio of building technology, software and services. Supported by a team of more than 100,000 dedicated employees working across 150 countries, we’re helping customers achieve their sustainability goals and power their mission.

Industry

Machinery manufacturing, water transportation, public safety statistics centers and offices and manufacturing

Company size

10,000+ Employees

Headquarters location

Milwaukee, WI, US

View All Johnson Controls Jobs

Apply