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Marketing Analyst Jobs in Silver Spring, MD (NOW HIRING)

JOOLA Tischtennis GmbH

Marketing Analyst

Rockville, MD · On-site

$80 - $100/hr

Analyze customer data and engagement metrics to gain insights into target audience segments and inform targeted marketing strategies. Evaluate the performance of marketing campaigns across various ...

CDE, LLC

Marketing Analyst

Arlington, VA · On-site

CDE seeks a creative, driven, and sophisticated Marketing Analyst with the analytical and marketing expertise to collect, analyze, and interpret internal and external marketing data for the Defense ...

First American

Marketing Analyst

Washington, DC · On-site +1

$73K - $98K/yr

What We Do We are seeking a data-driven Marketing Analyst with 3-5 years of experience to support product strategy and customer retention initiatives. This role will combine analytical rigor with ...

First American

Marketing Analyst

Washington, DC · On-site

$80 - $100/hr

What We DoWe are seeking a data-driven Marketing Analyst with 3-5 years of experience to support product strategy and customer retention initiatives. This role will combine analytical rigor with ...

CDE, LLC

Marketing Analyst

Arlington, VA · On-site

CDE seeks a creative, driven, and sophisticated Marketing Analyst with the analytical and marketing expertise to collect, analyze, and interpret internal and external marketing data for the Defense ...

SECU

Performance Marketing Analyst

Linthicum, MD · On-site

$80 - $100/hr

What you will do The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision‑making ...

SECU

Performance Marketing Analyst

Linthicum, MD · Hybrid

$73K - $95K/yr

The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision-making across SECU ...

Remitly, Inc.

Senior Marketing Analyst

Arlington, VA · On-site

$132K - $165K/yr

Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of Analytics, support key decisions using data and analytics. As a Senior Marketing Analyst, you will be ...

Remitly

Senior Marketing Analyst

Arlington, VA · On-site

$132K - $165K/yr

Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of Analytics, support key decisions using data and analytics. As a Senior Marketing Analyst, you will be ...

AMA Detroit

Performance Marketing Analyst

Washington, DC · On-site

$80 - $100/hr

News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is ...

CEMA Online

Performance Marketing Analyst

Washington, DC · On-site

$80 - $100/hr

News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is ...

Eliassen Group

Marketing Analyst - Sr

Mclean, VA · On-site

$35 - $40/hr

Hybrid 3 days onsite in either McLean, VA or Richmond, VA or Chicago, IL Our client seeks a senior marketing analyst to support brand planning and strategy for the Brex integration within the ...

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Marketing Analyst information

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How much do marketing analyst jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for marketing analyst in Silver Spring, MD is $38.56, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $45.48 per hour, depending on experience, location, and employer.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential vary based on experience and location.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing concepts are also important qualifications.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.
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Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Silver Spring, MD as of September 2026, with employment types broken down into 1% Internship, 87% Full Time, 9% Part Time, 2% Temporary, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $80,210 per year, or $38.6 per hour.

Marketing Analyst

Rockville, MD • On-site

JOOLA Tischtennis GmbH
See more jobs at JOOLA Tischtennis GmbHexternal

$80 - $100/hr

Other

Posted 7 days ago

Job description

Conduct market research and competitive analysis to identify trends, opportunities, and consumer preferences within the table tennis industry. Analyze customer data and engagement metrics to gain insights into target audience segments and inform targeted marketing strategies. Evaluate the performance of marketing campaigns across various channels and assess the effectiveness of messaging, creative assets, and promotional offers. Utilize data analytics tools to extract, manipulate, and interpret data sets, identifying patterns and opportunities for optimization. Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide regular updates to stakeholders. Collaborate with cross-functional teams to align marketing strategies with business goals and support overall brand objectives. Stay informed about industry trends and best practices in marketing analytics, making recommendations for innovative approaches to drive brand awareness and customer engagement.

Requirements:

Master’s degree in Marketing, Analytics or related field and 6 months marketing experience

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