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Marketing Analyst Jobs in Decatur, GA (NOW HIRING)

Aquent

Performance Marketing Analyst

Atlanta, GA · On-site +1

$25 - $28/hr

Monitor, analyze, and optimize performance marketing metrics across diverse channels, including Paid & Organic Search, Social Media, and Email. * Design, build, and maintain standardized marketing ...

Avcend

Marketing Analyst II

Atlanta, GA · On-site

Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies · Independent Point of View: Knowledge of the ...

State Farm

Marketing Lifecycle Analyst

Dunwoody, GA · On-site

The Marketing Lifecycle Analytics Analyst partners closely with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, Marketing Performance Analytics, Marketing Science, Campaign ...

Lever Demo 2

Marketing Analyst - 11/2025

Atlanta, GA · On-site

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential ...

Home Depot

Senior Analyst, Marketing Analytics

Atlanta, GA · On-site

$97K - $120K/yr

The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map ...

EAE USA Inc

Product Marketing Analytic

Tucker, GA · On-site

Position Summary The Product Marketing Analytics role supports the Product Management organization by converting market, customer, pricing, RFQ, product portfolio, and competitive information into ...

Salesforce, Inc.

Senior Analyst, Content Marketing

Atlanta, GA · On-site

$98K - $121K/yr

Senior Analyst, Content Marketing About the Role At Salesforce, our product marketers craft inspirational stories and deliver content that moves people - from first click to closed deal. We develop ...

Salesforce, Inc.

Senior Analyst, Content Marketing

Atlanta, GA · On-site

$98K - $121K/yr

Senior Analyst, Content Marketing About the Role At Salesforce, our product marketers craft inspirational stories and deliver content that moves people - from first click to closed deal. We develop ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and ...

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All JobsMarketing Analyst JobsMarketing Analyst Jobs in Decatur, GA

Marketing Analyst information

See Decatur, GA salary details

$18

$36

$61

How much do marketing analyst jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for marketing analyst in Decatur, GA is $36.42, according to ZipRecruiter salary data. Most workers in this role earn between $27.21 and $42.93 per hour, depending on experience, location, and employer.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential vary based on experience and location.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing concepts are also important qualifications.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.
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For Marketing Analyst jobs in Decatur, GA, the most frequently searched job titles are:

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Cities near Decatur, GA with the most Marketing Analyst job openings:

Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Decatur, GA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,753 per year, or $36.4 per hour.

Performance Marketing Analyst

Aquent

Atlanta, GA • On-site, Remote

$25 - $28/hr

Temporary

Medical, Dental, Vision, Retirement

Re-posted 9 days ago

Job description

Placement Type:
Temp to Perm
Salary:
$25-28 Hourly
DOE
Start Date:
Jul 27, 2026
Join a leading global firm dedicated to connecting top-tier creative, marketing, and design talent with the world's most innovative brands. As a crucial partner to countless companies, this organization is constantly evolving its internal strategies to remain at the forefront of talent acquisition. This is an opportunity to become part of an internal team that significantly impacts global growth and success, driving the future of talent ecosystems.
Step into a pivotal position where you'll be the architect of data-driven decisions, directly influencing how exceptional talent and leading clients are attracted. This role places you at the heart of marketing operations, empowering you to transform raw numbers into compelling narratives. Your insights will be instrumental in optimizing marketing spend, identifying new opportunities, and ensuring strategies are always ahead of the curve. If you're passionate about leveraging data, embracing cutting-edge AI, and driving tangible results, this is your chance to make a profound impact on the organization's global reach and talent ecosystem.
What You'll Do
  • Monitor, analyze, and optimize performance marketing metrics across diverse channels, including Paid & Organic Search, Social Media, and Email.
  • Design, build, and maintain standardized marketing reports and automated dashboards to rigorously track key performance indicators such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Investment (ROI), and conversion rates.
  • Conduct deep-dive analyses to uncover emerging trends, pinpoint underperforming campaigns, and provide data-backed recommendations that shape future marketing investments.
  • Assist in maintaining robust data hygiene and tracking infrastructure, ensuring seamless integration between various advertising platforms and CRM/marketing automation tools.
  • Experiment with and implement generative AI tools to streamline data analysis, automate reporting tasks, and optimize the testing of ad copy for maximum effectiveness.

What You'll Bring
Required Qualifications
  • Education: Bachelor's degree in a quantitative field such as Data Analytics, Statistics, Marketing Technology, Finance, or Marketing Analytics. Degrees in Economics or Mathematics with a business/marketing focus are also highly valued.
  • Experience: 0-3 years of experience in an analytical role, including marketing analytics, business intelligence, or data analysis. Strong internships will be considered as relevant experience.
  • Technical Skills: Advanced proficiency in Microsoft Excel/Google Sheets, including expertise in VLOOKUPs, Pivot Tables, and data modeling.
  • Mindset: A strong quantitative aptitude with the ability to translate complex data into clear, compelling stories and explain intricate metrics to non-technical stakeholders.

Preferred Qualifications
  • AI Savvy: Experience using Generative AI tools (such as ChatGPT, Claude, or specialized data prompts) to accelerate workflows, write basic scripts, or clean data.
  • Ad Platforms: Familiarity with major advertising platforms like Google Ads, Meta Business Manager, or LinkedIn Campaign Manager.
  • CRM/Automation: Hands-on experience with marketing automation and CRM platforms, specifically with reporting, list management, and attribution dashboards.
  • Visualization: Experience with data visualization tools such as Google Looker Studio, Tableau, or PowerBI.
  • SEO Tools: Experience using SEO/AEO software like SEMRush, Google Search Console, or Google Analytics.

About Aquent Talent
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
#LI-LC2
Other Requirements
Compensation Range: $25 - $28 hrly
The range provided is our reasonable estimate of the compensation for this role. T
he actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.

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