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Marketing Analyst Jobs in Decatur, GA (NOW HIRING)

Cady Studios, LLC

Marketing Analyst

Alpharetta, GA · On-site

Job Summary We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and ...

Cady Studios, LLC

Marketing Analyst

Alpharetta, GA · On-site

$80 - $100/hr

Job Summary We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and ...

CADY

Marketing Analyst

Alpharetta, GA · On-site

$100 - $125/hr

Job Summary We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and ...

CADY

Marketing Analyst

Alpharetta, GA

Job Summary We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and ...

Avcend

Marketing Analyst II

Atlanta, GA · On-site

Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies · Independent Point of View: Knowledge of the ...

Aston Carter

Marketing Intelligence Analyst

Atlanta, GA · On-site

$38.46 - $43.77/hr

We're looking for a Digital Marketing Analyst to help measure, improve, and optimize marketing performance. In this role, you'll use data, reporting, and analytics to identify trends, improve ...

EAE USA Inc

Product Marketing Analytic

Tucker, GA · On-site

Position Summary The Product Marketing Analytics role supports the Product Management organization by converting market, customer, pricing, RFQ, product portfolio, and competitive information into ...

3E

Marketing Analytics Manager

Atlanta, GA · Remote

$120K - $135K/yr

About the Role 3E is looking for an Marketing Analytics Manager to help transform how our Marketing organization measures performance, understands what is driving results, and turns those insights ...

Home Depot

Manager, Marketing Analytics

Atlanta, GA · On-site

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross ...

Digital Marketing

Senior SEO Analyst - Remote

Atlanta, GA · On-site +1

$75K/yr

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... The Position We are seeking a driven team player to join our SEO team as a Senior SEO Analyst. This ...

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All JobsMarketing Analyst JobsMarketing Analyst Jobs in Decatur, GA

Marketing Analyst information

See Decatur, GA salary details

$18

$36

$61

How much do marketing analyst jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for marketing analyst in Decatur, GA is $36.42, according to ZipRecruiter salary data. Most workers in this role earn between $27.21 and $42.93 per hour, depending on experience, location, and employer.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential vary based on experience and location.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing concepts are also important qualifications.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.
More about Marketing Analyst jobs

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For Marketing Analyst jobs in Decatur, GA, the most frequently searched job titles are:

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Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Decatur, GA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,753 per year, or $36.4 per hour.

Marketing Analyst

Cady Studios, LLC

Alpharetta, GA • On-site

Full-time

Posted 17 days ago

Key responsibilities

  • Analyze full-funnel performance across all digital and print channels using GA4 and other tools.

  • Develop attribution models, measure campaign impact, and translate data into actionable growth recommendations.

  • Build and maintain dashboards, optimize SQL queries, and evaluate marketing technologies to improve measurement and automation.

CADY Studios rating

5.0

Company rating: 5.0 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

8th of 12 rated photography companies

Job description

Who is CADY?
CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 20% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation's premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY's mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary.
Who are you?
You are an ambitious, detail oriented team member who finds joy in making meaningful connections with people. You have a true passion for creating memorable experiences for people. You see beyond the surface of interactions and recognize that every person has a story and the idea of being a part of that is exciting! You enjoy working hard and celebrating hard. You love the opportunity to exceed expectations- and be rewarded for your contribution to the company!
Job Summary
We are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition, improve conversion, and increase lifetime value. The ideal candidate combines deep analytical capability with a growth mindset and stays current on emerging mar-tech trends to continuously improve performance.
The ideal candidate combines deep analytical rigor with strong technical execution skills across GA4, SQL, BI tools, lifecycle marketing platforms, and attribution modeling - and proactively evolves our measurement ecosystem to stay ahead of emerging mar-tech trends.
Responsibilities
Growth & Performance Analysis
  • Analyze full-funnel performance across all digital and print channels
  • Leverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and channel contribution
  • Identify opportunities to improve conversion rates, average orders and lifetime values
  • Develop attribution models and measure incremental impact of campaigns
  • Translate data into clear recommendations that drive measurable growth
  • Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze:
  • Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue per send)
  • Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.)

Forecasting & Modeling
  • Build and maintain dynamic revenue and demand forecasting models
  • Create scenario-based projections to support budget allocation and growth planning
  • Monitor KPIs and provide variance analysis with actionable insights
  • Model elasticity, response curves, and incrementality across paid, owned, and lifecycle channels
  • Monitor KPI performance and deliver variance analysis against forecast and budget
  • Partner with Finance to align marketing performance with revenue and EBITDA goals
  • Model elasticity, response curves, and incrementality across paid, owned, and lifecycle channels
  • Monitor KPI performance and deliver variance analysis against forecast and budget
  • Partner with Finance to align marketing performance with revenue and EBITDA goals

Marketing Technology & Data Infrastructure
  • Write and optimize SQL queries to extract and analyze large datasets
  • Build and maintain dashboards in BI tools (DOMO)
  • Partner with data and engineering teams to ensure data integrity and scalable reporting
  • Evaluate and implement new marketing technologies to improve efficiency, automation, and measurement
  • Own GA4 property configuration, event schema, conversion tracking, and cross-domain measurement
  • Maintain tagging frameworks using Google Tag Manager (GTM), ensuring clean event tracking, UTM governance, and consistent taxonomy
  • Design scalable tracking architecture for new campaigns, lifecycle triggers, and digital product flows
  • Ensure accurate cross-platform measurement between GA4, CRM, Salesforce Marketing Cloud, Braze, and BI dashboards
  • Write and optimize advanced SQL queries to extract and transform large datasets from data warehouses
  • Build and maintain executive dashboards in DOMO (or similar BI platforms), including channel-level and lifecycle revenue reporting
  • Partner with Engineering to implement server-side tracking, API integrations, and improved data flow reliability
  • Evaluate and implement emerging mar-tech tools to improve automation, personalization, deliverability, and measurement accuracy

Testing & Optimization
  • Design and analyze A/B tests and performance experiments
  • Partner with channel owners to prioritize high-impact optimization initiatives
  • Establish performance benchmarks and continuous improvement processes

Job Requirements
Qualifications/Skill Requirements
  • Bachelor's degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field
  • 3-5+ years in marketing analytics, growth analytics, or performance marketing
  • Advanced SQL skills required
  • Experience with BI tools and dashboard development
  • Advanced Excel or Google Sheets modeling skills
  • Strong understanding of digital marketing metrics and funnel optimization
  • Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics
  • Onsite Role - Innovation Center (Alpharetta, GA) 5 days a week.

Preferred
  • Familiarity with data warehousing platforms
  • Experience implementing or optimizing marketing automation and CRM systems
  • Background in growth marketing or performance-driven environments

What Success Looks Like
  • Clear attribution of marketing impact
  • Improved conversion and customer acquisition efficiency
  • Scalable forecasting models that guide budget decisions
  • Continuous adoption of high-impact mar-tech innovations

Physical Requirements and Work Environment
  • Ability to sit and work at a computer for extended periods of time.
  • Ability to use a computer, keyboard, mouse, and other standard office equipment regularly.
  • Ability to occasionally stand, walk, bend, or reach within an office environment.
  • Ability to lift and move items up to 15 lbs., such as files, office supplies, or equipment.
  • Comfortable working in a standard indoor office setting with moderate noise levels.
  • Ability to communicate effectively in person, via phone, and through virtual meeting platforms.

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