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Market Researcher Jobs in Raleigh, NC (NOW HIRING)

Conducting market research and competitive analysis to guide product decisions * Creating product documentation such as user stories, wireframes, and product briefs * Collaborating with cross ...

Conducting market research and competitive analysis to guide product decisions * Creating product documentation such as user stories, wireframes, and product briefs * Collaborating with cross ...

Conducting market research and competitive analysis to guide product decisions * Creating product documentation such as user stories, wireframes, and product briefs * Collaborating with cross ...

Conducting market research and competitive analysis to guide product decisions * Creating product documentation such as user stories, wireframes, and product briefs * Collaborating with cross ...

Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation * Effectively lead cross ...

Senior Research Analyst

Raleigh, NC ยท On-site

$70 - $85/hr

Overview of the Function The Market Intelligence team sits within MBD with a mission to help the ... Utilize and synthesize research platform content to provide succinct and actionable outputs to ...

HCP Marketing Manager

Durham, NC ยท On-site

$110 - $150/hr

Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation * Effectively lead cross ...

Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation * Effectively lead cross ...

Showing results 21-40

Market Researcher information

See Raleigh, NC salary details

$36.5K

$115.3K

$173.5K

How much do market researcher jobs pay per year?

As of Sep 7, 2026, the average yearly pay for market researcher in Raleigh, NC is $115,293.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $149,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a market researcher?

To thrive as a Market Researcher, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or business, often supported by a relevant degree. Familiarity with survey platforms, statistical software like SPSS or R, and data visualization tools such as Tableau is typically required. Outstanding communication, critical thinking, and attention to detail are essential soft skills for presenting insights and collaborating with diverse teams. These skills ensure accurate market analysis, actionable recommendations, and effective support for business decision-making.

What are some common challenges market researchers face when collecting and analyzing data?

Market Researchers often encounter challenges such as ensuring data quality, dealing with incomplete or biased survey responses, and balancing quantitative and qualitative insights. Additionally, they must stay up-to-date with rapidly changing market trends and technologies, which can impact the relevancy of collected data. Collaborating with cross-functional teams, such as product development and marketing, is essential for translating findings into actionable recommendations, but aligning diverse stakeholder expectations can also be challenging.

What is the difference between Market Researcher vs Data Analyst?

AspectMarket ResearcherData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in research methodsBachelor's in Statistics, Mathematics, or related; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, tech companies, or consulting firms
Employer & Industry UsageMarket research, advertising, consumer insightsData-driven decision making across industries
Common Search & ComparisonYesYes

While both roles analyze data to inform business decisions, a Market Researcher focuses on understanding consumer behavior and market trends through surveys and interviews, whereas a Data Analyst interprets large datasets to identify patterns and insights across various business functions.

Do market researchers get paid well?

Market researchers typically earn a median annual salary that varies by experience, education, and location, with entry-level positions starting around industry standard wages and experienced professionals earning higher salaries. Skills in data analysis, survey design, and familiarity with tools like SPSS or Excel can influence earning potential. Overall, compensation for market researchers is generally considered competitive within the research and analytics field.

How do you become a market researcher?

To become a market researcher, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Gaining skills in data analysis, research methods, and tools like SPSS or Excel is important, and some roles may prefer or require experience or certifications in market research or data analysis.

How much does a market researcher earn?

The average salary for a market researcher varies by experience and location but typically ranges from $45,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with specialized skills can earn over $80,000 per year.

What does a market researcher do?

A market researcher collects and analyzes data about consumers, competitors, and market trends to help organizations make informed business decisions. They use tools like surveys, focus groups, and statistical software to gather insights and often prepare reports for stakeholders. Strong analytical skills and knowledge of research methods are essential for this role.

What cities near Raleigh, NC are hiring for Market Researcher jobs?

Cities near Raleigh, NC with the most Market Researcher job openings:

Infographic showing various Market Researcher job openings in Raleigh, NC as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $115,299 per year, or $55.4 per hour.

ViiV Healthcare (GSK) - HCP Insights Lead, HIV Prevention (PrEP)

Women In Bio

Durham, NC โ€ข On-site

$120 - $170/hr

Other

Posted 7 days ago


Job description

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

US HCP Insights Lead, HIV Prevention (PrEP)

will report to the Director, US Market Research & Competitive Intelligence within the Insights & Analytics team. This role is accountable for generating decision-relevant insights that inform US HIV PrEP strategy and commercial decision-making. The role partners closely with Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders to understand business needs, translate them into actionable research objectives, and deliver evidence-based recommendations that support business decisions. The role leads HCP primary market research from study design through execution, vendor management, analysis, and insight delivery. In addition to primary research, the role is expected to integrate evidence from multiple sources to develop a comprehensive understanding of customer needs, market dynamics, and business opportunities.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

Business Partnership & Insight Support
  • Serve as a strategic insights partner to Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders
  • Translate business needs and insight gaps into clear research objectives and actionable research plans that support key business decisions
  • Provide objective, evidence-based perspectives and recommendations to support strategic and tactical decision-making
Primary Market Research Leadership
  • Lead qualitative and quantitative primary market research with HCPs to support US HIV PrEP initiatives
  • Design and execute a range of research programs, including ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, and opportunity assessments
  • Manage external research vendors across study design, fieldwork, analysis, and reporting, ensuring methodological rigor, quality execution, budget stewardship, timely delivery, and compliance with internal governance requirements
Insight Integration & Communication
  • Integrate findings across primary market research, competitive intelligence, syndicated data, claims data, epidemiology, customer feedback, and other relevant sources to develop a comprehensive evidence base and maximize the value of existing information
  • Translate research findings into clear business implications, strategic recommendations, and actions for stakeholders
Operational Excellence
  • Manage multiple concurrent research initiatives and competing stakeholder priorities while maintaining alignment with business timelines
  • Uphold high standards of research quality, analytical rigor, and insight generation, with a bias toward concise, decision-ready outputs
  • Evaluate and apply innovative methodologies, tools, and data sources when they can answer business questions more effectively or efficiently
Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

  • Bachelor's degree & 7+ years of pharmaceutical or biotech commercial experience
  • Direct experience leading HCP-focused primary market research in a commercial pharmaceutical or biotech role
  • Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
  • Strong expertise across qualitative and quantitative research methodologies
  • Experience managing multiple research vendors and concurrent projects
  • Strong analytical judgment and clear written and verbal communication skills
Preferred Qualification

If you have the following characteristics, it would be a plus

  • Experience in HIV, infectious disease, or another specialty/regulated therapeutic area
  • Advanced degree (MBA or equivalent)
  • Experience supporting brand launch or lifecycle strategy, and syndicated/secondary data integration (e.g., IQVIA, claims)
  • Strong ability to synthesize research findings into clear implications and recommendations for senior stakeholders

#LI-ViiV

#LI-GSK

Skills

Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

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