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Market Research Product Testing Jobs in Appleton, WI

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

Support and manage product testing, including technical evaluations, Home Use Tests (HUTs), and ... In one of our R&D roles, you'll focus on winning with consumers and the market, while putting ...

New

Support and manage product testing, including technical evaluations, Home Use Tests (HUTs), and ... In one of our R&D roles, you'll focus on winning with consumers and the market, while putting ...

New

... testing facilities, market research, marketing, and product supply. * Ability to travel up to 25% domestic and international. Led by Purpose. Driven by You. Total Benefits We believe that our ...

... testing facilities, market research, marketing, and product supply. * Ability to travel up to 25% domestic and international. Led by Purpose. Driven by You. Total Benefits We believe that our ...

... testing facilities, market research, marketing, and product supply. * Ability to travel up to 25% domestic and international. Led by Purpose. Driven by You. Total Benefits We believe that our ...

Direct and perform market research to define market size, growth and trends including pricing ... Product Profitability * Develop and execute strategic growth plans for assigned product category to ...

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Market Research Product Testing information

See Appleton, WI salary details

$82K

$116.5K

$159.5K

How much do market research product testing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for market research product testing in Appleton, WI is $116,501.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,900.00 and $131,700.00 per year, depending on experience, location, and employer.

What is a market research product testing?

A Market Research Product Testing job involves evaluating new or existing products and providing feedback on their quality, usability, and appeal. Companies use this feedback to improve their products before launching them to a wider market. Testers may be asked to try out consumer goods, food items, software, or other products and share their opinions through surveys, interviews, or focus groups. This role helps companies understand customer preferences and make data-driven improvements.

What does a typical day look like for someone in market research product testing?

A typical day in Market Research Product Testing often involves designing and coordinating product tests, recruiting participants, collecting feedback, and analyzing data to assess consumer reactions. You might work closely with product managers, data analysts, and marketing teams to ensure tests align with overall business objectives. Regular tasks include preparing test protocols, conducting usability studies, and generating reports on findings. The role offers a dynamic environment where you can contribute to shaping new products while gaining valuable experience in research methodology and cross-functional collaboration.

What are the key skills and qualifications needed to thrive in market research product testing, and why are they important?

To succeed in Market Research Product Testing, you need strong analytical skills, attention to detail, and a background in market research or consumer sciences. Familiarity with survey platforms, data analysis tools (such as SPSS, Excel, or Qualtrics), and sometimes certifications in market research practices are highly valued. Effective communication, adaptability, and collaborative problem-solving make professionals stand out in this role. These skills are crucial to accurately assess product performance, generate actionable insights, and ensure high-quality feedback for product improvement.

How do you become a market research product tester?

To become a market research product tester, you typically need to sign up with market research companies or survey panels that recruit testers for product testing opportunities. Some roles require basic communication skills and the ability to provide honest feedback, and may involve testing products at home or in controlled environments. Building a profile with reputable testing platforms and maintaining consistent participation can increase chances of selection.

Is product tester a legitimate job?

Product tester is a legitimate job that involves evaluating products for companies to provide feedback on quality, usability, and performance. These roles often require attention to detail and may involve testing from home or in controlled environments, sometimes with compensation or free products. However, job seekers should be cautious of scams and verify the legitimacy of companies offering testing opportunities.

What are popular job titles related to Market Research Product Testing jobs in Appleton, WI?

For Market Research Product Testing jobs in Appleton, WI, the most frequently searched job titles are:

Infographic showing various Market Research Product Testing job openings in Appleton, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $116,501 per year, or $56 per hour.

Senior Market Research & Competitive Intelligence Analyst

Faith Technologies Incorporated (FTI)

Menasha, WI • On-site

Full-time

Re-posted 17 days ago


Faith Technologies rating

8.0

Company rating: 8.0 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

209th of 449 rated engineering


Job description

You've discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And - as "one of the Healthiest 100 Workplaces in America" - is focused on the mind/body/soul of team members through our Culture of Care
We are seeking a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of professional experience to join our Market Research and Strategy team. This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.
MINIMUM REQUIREMENTS
Education: Bachelor's degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master's preferred but not required).
Experience: 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence and familiarity with AI driven research tools
Travel: 5%
Work Schedule: This is a hybrid role, where you'd be required to be in the Menasha, WI office as needed. This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role.
KEY RESPONSIBILITIES
  • Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
  • Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
  • Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
  • Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
  • Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
  • Leverage AI-enabled research tools, intelligence platforms, and analytics software to accelerate insight generation.
  • Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
  • Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
  • Performs other related duties as required and assigned.

Preferred Skills
  • Experience with energy, industrial, manufacturing, technology, electrical infrastructure or data center markets.

  • Knowledge of AI-based market research tools for data exploration, synthesis and reporting.

  • Knowledge of statistical and analytical tools (e.g., SPSS, R, Python, Tableau, PowerBI or similar).

  • Experience with strategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.

  • Familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
#LI-Hybrid
How Does FTI Give YOU the Chance to Thrive?
If you're energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what's possible for your future.
Once you're a team member, you're supported and provided with the knowledge and resources to achieve your career goals with FTI. You're officially in the driver's seat of your career, and FTI's career development and continued education programs give you opportunities to position yourself for success.
FTI is a "merit to the core" organization. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package.
Benefits are the Game-Changer
We provide industry-leading benefits as an investment in the lives of team members and their families. You're invited to review the full list of FTI benefits available to regular/full-time team members. Start here. Grow here. Succeed here. If you're ready to learn more about your career with FTI, apply today!
Faith Technologies, Inc. is an Equal Opportunity Employer - veterans/disabled.
Employment is contingent upon successfully passing a background and drug test

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