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Manager Marketing Programs Jobs in Washington (NOW HIRING)

This role owns campaign strategy and outcomes for SQFI certification and training programs ... To manage the development and implementation of marketing and sales initiatives: Develop and ...

This role owns campaign strategy and outcomes for SQFI certification and training programs ... To manage the development and implementation of marketing and sales initiatives: Develop and ...

Coordinates with outside digital agencies and property staff to ensure all program objectives are ... manage or assist designated hotels and agencies in all areas related to online/digital marketing ...

You Belong Here The Marketing Manager assists with the development, implementation and management ... Coordinates with outside digital agencies and property staff to ensure all program objectives are ...

Mgr Marketing

Alexandria, VA · On-site

$70 - $110/hr

Coordinates with outside digital agencies and property staff to ensure all program objectives are ... manage or assist designated hotels and agencies in all areas related to online/digital marketing ...

Coordinates with outside digital agencies and property staff to ensure all program objectives are ... manage or assist designated hotels and agencies in all areas related to online/digital marketing ...

Field Marketing Manager

Mclean, VA · On-site

$100K - $147K/yr

You'll help translate business priorities into effective marketing programs and ensure programs are ... Manage event execution from planning through post-event follow-up, including timelines, vendors ...

New

Field Marketing Manager

Mclean, VA · On-site

$100K - $147K/yr

You'll help translate business priorities into effective marketing programs and ensure programs are ... Manage event execution from planning through post-event follow-up, including timelines, vendors ...

... programs, email marketing initiatives, and marketing technology stack. This role bridges the gap ... Manage email build, optimization and execution, ensuring accuracy and brand alignment. * Cross ...

... programs, email marketing initiatives, and marketing technology stack. This role bridges the gap ... Manage email build, optimization and execution, ensuring accuracy and brand alignment. * Cross ...

... programs, email marketing initiatives, and marketing technology stack. This role bridges the gap ... Manage email build, optimization and execution, ensuring accuracy and brand alignment. * Cross ...

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Manager Marketing Programs information

What is the difference between Manager Marketing Programs vs Marketing Coordinator?

AspectManager Marketing ProgramsMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages teams, develops strategiesSupports marketing activities, coordinates events, assists with campaign execution
Required SkillsStrategic planning, leadership, project managementCommunication, organization, basic marketing knowledge
Experience & CertificationsSeveral years in marketing, often with a bachelor’s or master’s degreeEntry to mid-level experience, bachelor’s degree often preferred
Work EnvironmentOffice-based, collaborative teams, strategic planning sessionsOffice or remote, supporting marketing teams, event setups

The Manager Marketing Programs focuses on strategic oversight, campaign management, and team leadership, requiring more experience and higher-level skills. In contrast, the Marketing Coordinator handles supporting tasks, coordination, and execution of marketing activities. Both roles are essential but differ significantly in scope and responsibility.

What cities in Washington are hiring for Manager Marketing Programs jobs?

Cities in Washington with the most Manager Marketing Programs job openings:

Manager, Marketing

FMI

Arlington, VA • On-site

Full-time

Re-posted 19 days ago


Job description

Primary Purpose:

Manage the development execution and continuous improvement of integrated marketing and sales initiatives that support FMI member retention and recruitment, and SQFI revenue growth. This role owns campaign strategy and outcomes for SQFI certification and training programs, determining the right mix of hands-on execution, internal team delegation, and outside vendor or agency support to reach revenue and lead-generation goals. Partner with internal stakeholders to design, execute, and optimize multi-channel marketing campaigns that strengthen brand visibility, generate qualified leads, and support key association revenue priorities.

Essential Job Functions:

To manage the development and implementation of marketing and sales initiatives:


Develop and Implement Multi-Channel Marketing Strategies to:

  •  
  • Own campaign planning timelines, messaging frameworks, and go-to-market execution across priority revenue initiatives.
  • Serve as a cross-functional marketing partner to Education, Business Development, Membership and Events teams to ensure cohesive storytelling and consistent market presence.
  • Uplift FMI membership recruitment campaigns through marketing efforts.
  • Grow the SQFI certification and the online training sales programs to ensure the Business Development team has the leads and marketing funnels needed to nurture their region’s sales goals and the training revenue goals are achieved.
  • Create and oversee marketing campaigns for SQFI certification programs, services, and events, ensuring alignment with business goals.
  • Work as a team using marketing resources to ensure the well-planned execution of SQFI brand management, events, communications, promotions, and editorial calendar.
  • Collaborate with internal and external stakeholders to develop clear, compelling messaging that promotes SQFI certification and training programs across global markets.
  • Ensure that SQFI’s marketing and sales efforts are aligned with business development and training revenue goals, supporting overall organizational growth.

Manage and Measure Lead Generation and Funnel Management:

  •  
  • Oversee lead generation workflows and marketing operations to ensure business development teams receive timely, qualified leads aligned with regional sales goals.
  • Utilize HubSpot connected tools such as Dunn & Bradstreet Hoovers to prospect targets based on internal client’s project needs.

Collaborate with Business Development Teams:

  •  
  • Work closely with regional sales teams to ensure they have the tools, resources, and qualified leads needed to meet their sales targets.
  • Develop and distribute sales enablement materials, including presentations, collateral, and case studies, to support the sales process.

Performance Tracking and Business Insights:

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  • Track marketing and sales performance for certification and online training programs and share actionable insights with business development and internal teams to support planning and prioritization.
  • Prepare regular reports on leads, marketing campaign performance, providing insights and recommendations to SQFI team members and business development teams to best position SQFI.
  • Leverage HubSpot and related marketing tools to support targeting, campaign execution, and coordination with the Business Development team.
  • Coordinate market research and competitive insights, as needed, to inform campaign planning, product positioning, and go-to-market decisions.
  • Use insights from research to inform product development, pricing strategies, and marketing campaigns.

Budgeting and Resource Management:

  •  
  • Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.
  • Coordinate with vendors and agencies to maximize marketing spending and ensure timely execution of campaigns.

Other Job Functions:

  •  
  • Other responsibilities and duties as assigned or directed.
  • Ability to travel to conferences locally and out of town.