ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE
Patrick Ta Beauty is looking for an experienced, results-driven social media director to strategize, execute and scale the brands' entire owned social portfolio from brand owned to retail partners and founder collaboration across Meta, TikTok, YouTube and Pinterest. Proven beauty experience is required. This role will report to the Senior Director of Consumer Engagement. This is a full-time role based in-house in our office in West Hollywood that will oversee a team. Management experience is required.
The ideal candidate will be an expert in social strategy with a proven history of driving social presence through strategic storytelling in a highly curated visual lens. This person has a track record in scaling a brand's social impact, driving meaningful digital storytelling, and working with cross functional retail partners on social planning. This candidate will have a refined eye for the brand's aesthetic and will be a strategic expert with a deep understanding of the social landscape.
RESPONSIBILITIES
The Director of Social Media will define and lead our global social media vision, building a best-in-class social ecosystem that strengthens brand equity, drives cultural relevance, and fuels business growth. This leader will drive organic social strategy, content planning, community engagement, platform innovation, and social performance across all owned channels and consult on co-founders owned channels as it related to the business.
Social Strategy & Vision
Content Management
Develop editorial calendars supporting product launches, evergreen storytelling, artistry education, retail moments, and cultural campaigns.
Artistry & Education
Community & Brand Advocacy
Team Leadership
Analytics & Performance
SKILLS & QUALIFICATIONS
WHAT SUCCESS LOOKS LIKE
WHAT WE OFFER- Bonus Opportunity
- Health Benefits
- 401 (k) With a Company Match
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization Salary Range Opportunity:
- The hiring range for this role is $150,000 - 170,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered. Powered by JazzHR
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