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E-Commerce Engagement Manager

Position Overview

The E-Commerce Engagement Manager will lead onsite engagement strategies for the company's branded ecommerce platforms, including multiple websites across various product lines from our manufacturing business units. This role is critical in driving user retention, cross-site navigation, and sales optimization while mitigating risks of internal competition in promotions and advertising. The Engagement Manager will collaborate with cross-functional teams (e.g., Acquisition, Experience, and Operations) to enhance site merchandising, user journeys, and overall digital experience, ensuring alignment with domestic, government, commercial, and ecommerce sales channels.

Key Responsibilities:

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
• Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
• Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
• Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
• Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

Requirements 

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field required
• Advanced degree (MBA, Master's, PhD) in Marketing Business, ECommerce, or related field preferred
• 5–8+ years of experience in ecommerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value
• 2–4+ years of leadership experience, including team management and driving cross-functional initiatives in complex environments
• Experience managing multi-site or multi-brand ecommerce environments, ideally within manufacturing or complex business-unit structures
• Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies
• Proficiency in ecommerce analytics with ability to translate data into actionable optimization strategies
• Hands-on experience with ecommerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools
• Demonstrated success collaborating cross-functionally to execute integrated strategies