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KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for Omnichannel Marketing Manager (Retail Media, Content & Campaigns) in Irvine, Ca.
Job Summary
The Omnichannel Marketing Manager will own the digital path-to-purchase, campaign execution, and sales velocity for furniture across major big-box retail partners, including Walmart and Costco. This role is responsible for driving online conversion and in-store traffic by managing high-impact Retail Media Network (RMN) campaigns, writing and optimizing digital shelf content, and executing influencer partnerships. The ideal candidate blends data-driven media buying expertise with strong copywriting, search optimization (SEO), and cross-functional operations to maximize return on ad spend (ROAS) and strengthen retail partner relationships.
Key Responsibilities
Retail Media & Paid Campaign Management
* Own RMN Strategies: Develop, execute, and optimize paid search, sponsored product, and display campaigns within Retail Media Networks, specifically Walmart Connect and Costco media platforms.
* Manage Off-Site Media: Lead off-site programmatic display (e.g., Criteo, CitrusAd) and paid social campaigns strategically engineered to drive traffic to partner product pages (.com).
* Budget & Co-Op Auditing: Manage the digital co-op marketing budget, continually tracking performance to hit strict ROAS targets, and reconcile monthly retail marketing fund deductions against delivered ad network metrics.
* Agency & Vendor Oversight: Manage external media agencies, ad platforms, and vendor partners, ensuring campaign execution aligns with inventory availability and retail promotional calendars.
Content Optimization, SEO & Copywriting
* Lead Copywriting & SEO: Write and optimize compelling, search-engine-optimized (SEO) copy for digital campaigns, product descriptions (PDPs), bullet points, and retail marketing materials to maximize organic share of voice (SOV).
* Keyword & Competitor Research: Conduct retail-specific keyword research and competitive analysis to inform content strategy and ensure maximum search visibility on retail sites.
* Creative Collaboration: Provide clear copy, search data, and performance briefs to the internal Design Team to ensure visual assets and written content are integrated perfectly for big-box platforms.
* Brand Governance: Ensure brand voice, messaging consistency, and retailer-specific legal/compliance guidelines are met across all digital communications.
Digital Shelf Health & Operations
* Catalog Syndication: Utilize product information management (PIM) and syndication tools (e.g., Salsify, Syndigo, Walmart Item 360) to maintain accurate, compliant, and optimized product listings.
* Digital Shelf Audits: Systematically audit live retail product detail pages (PDPs) to ensure asset compliance, data accuracy, correct pricing, and immediate resolution of listing errors or system glitches.
* Review Generation Programs: Manage retailer-sanctioned sampling and review generation programs (e.g., Walmart Spark Reviewer) to build social proof and increase conversion rates on new product launches.
* Commercial Pitch Support: Supply the sales team with consumer search data, digital keyword trends, and copy blocks to support line reviews and product pitches to retail buyers.
Influencer & Omnichannel Activation
* Influencer Marketing: Manage the full lifecycle of retail-first influencer programs?from outreach and content brief creation to campaign execution and performance tracking?to drive measurable in-store velocity and online conversions.
* Cross-Functional Collaboration: Partner closely with Sales and Account Management teams to align digital initiatives with line reviews, club rotations, and inventory pipelines.
Analytics & Reporting
* Performance Dashboards: Track, analyze, and report on campaign KPIs (ROAS, organic ranking, conversion rate, engagement, traffic, and sales lift) using retail portals (e.g., Walmart Luminate, Retail Link) and general analytics tools (e.g., Google Analytics, Power BI).
* Insights to Action: Translate complex data sets into actionable insights to adjust marketing strategies, keyword targeting, or ad spend allocation.
Education & Experience Qualifications
* Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
* Experience: 4?6 years of progressive marketing experience, with at least 2?3 years specifically managing marketing, media buying, or digital shelf operations for big-box retail suppliers (Furniture or durable goods experience preferred).
* Retail Ecosystem Knowledge: Demonstrated experience working with or for big-box retailers (e.g., Walmart, Costco, Sam's Club, Lowe's, Home Depot) and navigating their unique marketing ecosystems.
Technical & Required Skills
* Platform Expertise: Hands-on experience with Walmart Connect, CitrusAd, Criteo, and retail portal systems (Retail Link).
* Tool Proficiency: Deep familiarity with retail syndication software (Salsify, Syndigo, Item 360) and analytics suites.
* Execution Skills: Proven experience in copywriting for digital channels with a strong understanding of SEO best practices and keyword integration.
* Analytical Mindset: Advanced data literacy with the ability to interpret data, build reports, and present actionable insights.
* Communication Skills: Exceptional written and verbal communication skills to collaborate effectively across internal design teams, external agencies, and retail buyers.
Preferred Skills
* Experience with My SAMM or similar social/digital marketing management platforms
Job Requirements
Compensation depends on experience but is typically $100k-$120k
ABOUT KORE1
Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.
Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.