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Local Seo Jobs in Madison, WI (NOW HIRING)

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM) * Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable ...

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM) * Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable ...

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM) * Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable ...

Head of Growth Marketing

Oregon, WI · On-site

$180 - $200/hr

More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local ... Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels.

Be Seen First

Marketing Specialist

Fort Atkinson, WI · On-site

$60K - $75K/yr

Manage a diverse mix of marketing platforms--including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards--to reach audiences wherever they are. Build monthly marketing dashboards ...

... in SEO, AEO, and lead generation for home services contractors - roofing, HVAC, plumbing, pest ... You'll build, launch, and optimize campaigns across Google Ads, Local Services Ads, and Meta ...

... SEO, AEO, and lead generation for home services contractors -- roofing, HVAC, plumbing, pest ... You'll build, launch, and optimize campaigns across Google Ads, Local Services Ads, and Meta ...

... in SEO, AEO, and lead generation for home services contractors - roofing, HVAC, plumbing, pest ... You'll build, launch, and optimize campaigns across Google Ads, Local Services Ads, and Meta ...

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

... in SEO, AEO, and lead generation for home services contractors roofing, HVAC, plumbing, pest ... Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ...

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Local Seo information

See Madison, WI salary details

$34.8K

$67.9K

$103.8K

How much do local seo jobs pay per year?

As of Aug 12, 2026, the average yearly pay for local seo in Madison, WI is $67,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,400.00 and $75,600.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of a Local SEO specialist?

A Local SEO specialist’s daily responsibilities often include optimizing Google Business Profiles, managing local listings and citations, monitoring online reviews, and conducting keyword research tailored to specific geographic areas. You’ll regularly analyze website analytics, track search rankings, and generate reports to assess the effectiveness of your strategies. Collaboration is common with content creators, web developers, and marketing managers to ensure all aspects of local optimization are covered. This role also involves staying updated on evolving SEO best practices and swiftly addressing any issues affecting local search performance.

What are the key skills and qualifications needed to thrive in the Local SEO position, and why are they important?

To thrive as a Local SEO specialist, you need a solid understanding of local search ranking factors, keyword research, and on-page/off-page optimization, often supported by relevant marketing or digital media education. Familiarity with tools like Google Business Profile, Moz Local, and analytics platforms, as well as certifications in SEO or digital marketing, are often required. Strong communication, attention to detail, and problem-solving skills are essential for effective client management and strategy execution. These skills ensure that businesses achieve greater visibility in local search results, driving targeted traffic and measurable growth.

What is a Local SEO?

A Local SEO job involves optimizing a business's online presence to improve visibility in local search results. This includes managing Google Business Profiles, building local citations, optimizing website content for location-based keywords, and acquiring backlinks from local sources. The goal is to help businesses attract nearby customers by ranking higher in searches related to their services or products. Local SEO professionals also monitor rankings, track analytics, and adjust strategies to improve performance.

What are the most commonly searched types of Seo jobs in Madison, WI? The most popular types of Seo jobs in Madison, WI are:
What job categories do people searching Local Seo jobs in Madison, WI look for? The top searched job categories for Local Seo jobs in Madison, WI are:
What cities near Madison, WI are hiring for Local Seo jobs? Cities near Madison, WI with the most Local Seo job openings:
Infographic showing various Local Seo job openings in Madison, WI as of August 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 70% In-person, and 30% Remote job distribution, with an average salary of $67,902 per year, or $32.6 per hour.

Digital Marketing Specialist

Renewaire LLC

Waunakee, WI • On-site

Full-time

Re-posted 3 days ago


Job description

Job Type
Full-time
Description
Who We Are
At RenewAire, we've been innovating energy recovery ventilation for over 40 years, improving indoor air quality while reducing energy costs. With a people-centric culture, we foster a fun, collaborative, and innovative environment where our team members are valued contributors to our mission. Based in Madison, WI, we're proud to hold Green Globes, LEED Gold, and ENERGY STAR certifications, driving both sustainability and health.
Who Digital Marketing Specialists Are
The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.
ESSENTIAL RESPONSIBILITIES
Website Maintenance
  • Content Updates: Update and manage core website content, structure, and media across standard pages and product configurators.
  • Content Creation: Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
  • Troubleshooting: Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
  • KPIs: Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM)
  • Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
  • SEO & AEO Strategy Implementation: Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
  • Digital Advertising: Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.

Social Media Marketing
  • Social Media Management: Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
  • Audience Growth & Engagement: Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
  • Email Marketing: Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
  • Digital Media Development: Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
  • Asset Archiving: Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.

Brand Management
  • Brand Guideline Alignment: Adhere to existing brand standards across all digital marketing channels.
  • Event & Sponsorship Digital Support: Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.

Requirements
QUALIFICATIONS
  • Education: Degree in marketing, communications, graphic design, or a related field (equivalent professional experience will be considered).
  • Technical Skills: Strong working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • SEO & AEO Expertise: Strong working knowledge of and familiarity with industry trends and practices preferred.
  • Marketing Analytics: Experience working with digital analytics software, such as SEMrush and Google Analytics preferred.
  • Social Media Tools: Experience using social media management platforms (e.g., Hootsuite) is considered a plus.

COMPETENCIES
  • Communication Skills: Excellent written and verbal communication skills.
  • Marketing Proficiency: Strong understanding of project management, product marketing, and modern digital marketing methods.
  • Critical & Creative Thinking: Robust critical thinking and creative capabilities to effectively assess and improve marketing performance.
  • Problem-Solving: Strong problem-solving and technical troubleshooting skills.
  • Detail-Oriented Self-Starter: Proactive self-starter with high attention to detail and the ability to excel in a fast-paced, multitasking environment.

ADDITIONAL REQUIREMENTS
  • Travel: Ability to travel approximately 10%.
  • Operational Flexibility: Execute other projects as assigned by marketing leadership.

Physical and Mental Demands
While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to a production environment with mechanical assembly operations, and vehicles. The noise level in the work environment is usually moderate.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.