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Dow Jones

Audience Development Manager

New York, NY · On-site

$110K - $135K/yr

... and MarketWatch. The ideal candidate will be able to identify audience demand, translate that ... your local laws and regulations. Business Area: Dow Jones - Marketing Job Category: Marketing ...

Dow Jones

Press Journeyman/Woman

Silver Spring, MD · On-site

$48K - $70K/yr

... your local laws and regulations. Business Area: Dow Jones - Print Operations Job Category ... Barron's, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones ...

Dow Jones

Supervising Producer

New York, NY · On-site

$130K - $160K/yr

Magazine, MarketWatch, Barron's, Mansion Global, Moneyish, and more. About the Role: The ... local laws and regulations. Business Area: Dow Jones - Media Sales Job Category: Editorial ...

Dow Jones

Senior Manager, Audience Marketing

New York, NY · On-site

$125K - $155K/yr

... MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as ... your local laws and regulations. Business Area: Dow Jones - Marketing Job Category: Marketing ...

Dow Jones

Head of Programming & Content

New York, NY · On-site

... MarketWatch, and Investor's Business Daily, and designed for how audiences actually watch business ... your local laws and regulations. Business Area: Dow Jones - Consumer Job Category: Editorial ...

Dow Jones

Press Journeyman/Woman

Silver Spring, MD · On-site

$48K - $70K/yr

... your local laws and regulations. Business Area: Dow Jones - Print Operations Job Category ... Barron's, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones ...

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Senior Manager, Audience Marketing

Dow Jones & Company, Inc.

Manhattan, NY • On-site

$125K - $155K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:
About the Role:
Dow Jones is seeking a Sr Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.
You Will:
Audience marketing strategy: Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.
Paid Lead Generation: Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.
Cross-Functional Partnership: Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.
Testing Roadmap: Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.
Newsletter Monetization: Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives
Performance Reporting: Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.
People Management Experience: Empathetic people manager with solid experience growing their direct reports.
You Have:
  • 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing
  • Empathetic people management skills with solid experience growing direct reports
  • Comfortability working with data and deriving insights to optimize your campaigns
  • Strong organizational skills and ability to manage multiple workstreams.
  • Comfortability working cross-functionally and communicating across disciplines.
  • A team player mentality and entrepreneurial mindset with drive to win
  • Strategic thinking skills with proven ability to ideate and bring to life marketing strategies
  • Experience in newsrooms is a plus!

Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: $125,000.00 - $155,000.00
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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