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Employment Type: Contract, Results focused
Department: E-Commerce & Growth Marketing
Reports To: CEO / Growth Leadership Team

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives.

We are seeking a highly analytical, growth-driven, and execution-focused Multichannel Marketplace & Paid Ads Lead to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels.

This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion.

Position Overview

The Multichannel Marketplace & Paid Ads Lead will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels.

This role is responsible for:

• Marketplace listing optimization and compliance
• Amazon and Walmart revenue growth
• Paid media performance across multiple channels
• Brand storefront optimization
• Organic ranking improvement
• Influencer and creator coordination for Amazon
• Performance marketing strategy and execution

The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.

Key Responsibilities

Amazon & Walmart Marketplace Ownership

• Own revenue growth for Amazon and Walmart Marketplace channels
• Manage and optimize product listings across Amazon and Walmart
• Launch, optimize, and maintain listings for new and existing SKUs
• Resolve listing suppression, compliance issues, and catalog health challenges
• Improve product discoverability, keyword ranking, and conversion rates
• Monitor category trends, competitor activity, and marketplace opportunities
• Ensure channel compliance and platform best practices are maintained
• Manage storefront optimization, category navigation, and customer experience
  

Listing Management & Optimization

• Optimize titles, bullets, backend keywords, descriptions, and enhanced content
• Improve listing health scores and marketplace quality metrics
• Coordinate creation and optimization of:
  • Lifestyle images
  • Product videos
  • Infographics
  • A+ Content / Premium A+ Content
  • Amazon Brand Store and Walmart Storefront updates
• Continuously refresh listings based on performance data and algorithm changes
  

Paid Advertising Ownership

• Own and optimize paid media performance across:
  • Amazon Sponsored Products, Sponsored Brands, Sponsored Display
  • Walmart Connect Ads
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • YouTube Ads
  • LinkedIn Ads
• Develop campaign strategies to drive:
  • Customer acquisition
  • Upsells and cross-sells
  • Higher average order value
  • Improved ROAS and efficiency
• Monitor daily ad performance and budget pacing
• Conduct A/B testing across creative, landing pages, audiences, and offers
• Build reporting dashboards and provide actionable insights
  

Influencer & Creator Management

• Manage Amazon Influencer and Creator relationships
• Identify and recruit influencers aligned with the Herbal Goodness brand
• Coordinate creator content, UGC campaigns, and marketplace amplification
• Track engagement, conversions, and campaign effectiveness
  

Performance & Analytics

• Analyze performance across all channels and identify growth opportunities
• Monitor key marketplace and advertising metrics
• Deliver weekly and monthly performance reports
• Recommend data-backed improvements to increase profitability and scale
• Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Amazon & Walmart Revenue Growth
• Return on Ad Spend (ROAS)
• Advertising Cost of Sales (ACOS)
• Organic Sales Growth
• Listing Health Score
• Storefront Performance Score
• Average Order Value (AOV)
• Conversion Rate Improvements
• Influencer Engagement & Performance
• Marketplace Ranking & Visibility
• Paid Ads Efficiency

Qualifications

Required Experience

• 48+ years of experience managing Amazon Marketplace and/or Walmart Marketplace
• Proven success in growing marketplace revenue for consumer brands
• Strong experience with Amazon Seller Central and Walmart Seller Center
• Hands-on experience managing paid advertising campaigns across Amazon and digital channels
• Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance
• Experience with:
  • Amazon A+ Content
  • Brand Stores
  • Product ranking strategies
  • Paid acquisition funnels
  • Marketplace troubleshooting
• Strong analytical and reporting skills
• Comfortable working with performance dashboards and KPI ownership
  

Preferred Experience

• Experience in supplements, wellness, CPG, or health brands
• Familiarity with influencer or creator marketing
• Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools
• Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns
• Shopify experience preferred

Skills & Competencies

• Highly analytical and data-driven
• Strong ownership mentality
• Growth-oriented mindset
• Excellent project management skills
• Marketplace algorithm awareness
• Strong written and verbal communication
• Detail-oriented with strong execution ability
• Problem solver who thrives in fast-paced environments

Why Join Herbal Goodness?

• Opportunity to directly influence high-growth revenue channels
• Work with an established wellness brand with national expansion goals
• High ownership and strategic visibility
• Fast-moving entrepreneurial environment
• Mission-driven company focused on wellness and social impact

How to Apply

Please submit:

1. Resume
2. Relevant marketplace case studies or examples of revenue growth achieved
3. Paid advertising performance examples (ROAS, ACOS, revenue growth)
4. Tools and marketplaces you have managed
5. Brief summary of your experience growing Amazon or Walmart brands

We are looking for a strong operator who can own growth, optimize performance, and drive measurable revenue across multiple sales channels.