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The AWS Global Brand Team is seeking an experienced, strategic, and entrepreneurial Senior Brand Lead to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertise-positioning, narrative, creative strategy, and brand governance-to high-impact marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will ensure that every developer touchpoint reflects a consistent, compelling, and differentiated AWS brand experience.
The ideal candidate will be a seasoned brand marketer who brings both brand creative vision and operational rigor. You have a deep understanding of how brands are built and sustained across audiences, and you are passionate about applying that expertise to the developer community. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live, in production, or net new), ensure creative excellence and brand consistency across all initiatives, and help the team connect long-term brand building with measurable business outcomes. This role requires someone who can operate as a trusted brand advisor-defining positioning, shaping narratives, and elevating creative quality-while thriving in a fast-paced, collaborative environment.
Key job responsibilities
Serve as the brand lead for the Developer Marketing team's innovation programs. Bring brand expertise to creative ideation, ensure campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences.
Define and maintain brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations
Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution
Bring brand expertise to marketing approaches, helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved cloud brand
Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences
Cross-Cutting Responsibilities
Serve as the brand expert across the developer marketing portfolio, ensuring creative excellence and brand consistency from planning through execution
Drive brand evaluation and creative quality reviews within the developer marketing team's initiatives, working with D:SE, Customer Research, Developer Relations, Creative, and Senior Leaders
Own brand guidelines, positioning documents, and messaging architecture for the developer audience; keep them current as market and brand evolves
Contribute brand perspectives to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders up to Director level
Influence partner team roadmaps and creative direction, ensuring brand coherence across Developer Marketing, Events, Advertising, and Social teams
Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team
Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing organization
BASIC QUALIFICATIONS
- Bachelor's degree in marketing, communications, business, or equivalent
- 6+ years of brand management, or creative experience, with demonstrated expertise in building and evolving brand positioning
- 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role
- 4+ years leading brand for cross-functional campaigns and partnering with creative teams through complex, multi-stakeholder initiatives
- Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies with limited guidance in ambiguous environments
PREFERRED QUALIFICATIONS
- Experience maintaining brand consistency and creative quality across digital, social, experiential, and developer community channels
- Strong organizational and time management skills with the ability to manage multiple brand workstreams, stakeholder reviews, and creative approvals in a fast-paced environment
- Excellent written and verbal communication skills with proven ability to influence creative direction and present brand to senior leaders
- Deep understanding of brand building principles and how to apply them to technical/developer audiences who value authenticity and substance over traditional marketing
- Experience developing brand positioning or messaging for developer-focused products, platforms, or communities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually