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Keyword Research Jobs in Georgia (NOW HIRING)

Ztek Consulting INC

Conduct keyword research to identify high-value keywords and phrases (US & International). * Develop and implement SEO strategies to improve search engine rankings. * Monitor and analyze website ...

PowerPlan, Inc

Marketing Intern

Atlanta, GA · Hybrid

$14.25 - $19/hr

OBJECTIVE 4: Support Keyword and Audience Research for Paid Campaigns Outcome: Deliver structured keyword and audience research outputs that are used in at least one new or optimized paid campaign.

TransPerfect

SEO Specialist

Atlanta, GA · Remote

... keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients -Oversee successful execution of multiregional strategies by our global ...

Nextiny

Entry Level Digital Marketer

Augusta, GA

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

PulteGroup, Inc.

SEO Manager

Atlanta, GA · On-site

Conduct keyword research to identify additional business opportunities and guide/hone content creation. * Adapt strategies as needed in response to search engine algorithms, trends, and best ...

Pulte Group

SEO Manager

Atlanta, GA

Conduct keyword research to identify additional business opportunities and guide/hone content creation. * Adapt strategies as needed in response to search engine algorithms, trends, and best ...

Nextiny

Entry Level Digital Marketer

Augusta, GA · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Columbus, GA · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Valdosta, GA

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Valdosta, GA · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Columbus, GA

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

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All JobsKeyword Research JobsKeyword Research Jobs in Georgia

Keyword Research information

What is keyword research?

A Keyword Research job involves identifying and analyzing search terms that people use in search engines to optimize content for SEO or digital marketing. Professionals in this role use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-traffic, low-competition keywords. Their insights help businesses improve search engine rankings, drive organic traffic, and enhance online visibility. Effective keyword research supports content strategy, paid advertising, and overall marketing efforts.

What are the key skills and qualifications needed to thrive in keyword research, and why are they important?

To thrive in Keyword Research, you need strong analytical skills, familiarity with SEO practices, and an understanding of online marketing strategies, typically supported by experience or coursework in digital marketing. Proficiency with keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs, and knowledge of web analytics platforms are commonly required. Attention to detail, curiosity, and effective communication help you interpret data and present actionable insights to marketing teams. These competencies are crucial for identifying valuable keywords that drive website traffic and contribute to successful digital campaigns.

What does a typical day look like for someone working in keyword research?

A typical day for a Keyword Research professional involves analyzing search data, identifying new keyword opportunities, and monitoring trends to inform content and advertising strategies. You will often collaborate with SEO specialists, content creators, and marketing managers to align keyword targeting with broader campaign goals. Tasks may include conducting competitor analysis, preparing reports, and presenting findings in meetings. The role requires both independent research and teamwork, offering a dynamic blend of research, strategy, and cross-functional communication.

What are popular job titles related to Keyword Research jobs in Georgia? For Keyword Research jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Keyword Research jobs in Georgia look for? The top searched job categories for Keyword Research jobs in Georgia are:
Keyword Research jobs near you
Infographic showing various Keyword Research job openings in Georgia as of August 2026, with employment types broken down into 3% Internship, 83% Full Time, 11% Part Time, and 3% Contract. Highlights an 89% In-person, and 11% Remote job distribution.

Online Marketing Specialist - Paid Search

AutomationDirect.com, Inc.

Cumming, GA • On-site

Full-time

Re-posted 9 days ago

Job description

Online Marketing Specialist - Paid Search
Objective:
The Online Marketing Specialist - Paid Search is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect's digital properties.
This role manages performance marketing campaigns across Google Ads and Microsoft Ads platforms supporting AutomationDirect's product-driven B2B e-commerce business. The specialist will leverage automation, machine learning capabilities within advertising platforms, and emerging AI tools to continuously improve campaign performance. Through structured experimentation, data analysis, and ongoing optimization, this specialist will refine targeting, creative development, bidding strategies, and reporting to maximize results.
This role will play a key part in shaping paid search strategy and identifying new opportunities to improve digital marketing performance. AutomationDirect encourages data-driven experimentation and continuous improvement across digital marketing programs.
This position operates with limited supervision and requires strong analytical skills, sound judgment, and the ability to independently manage testing initiatives and optimization efforts.
What Success Looks Like in this Role
In this role, you will:
  • Improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) through continuous optimization and testing
  • Identify and scale high-performing campaigns that drive qualified product traffic and revenue
  • Implement structured experimentation that generates actionable insights and improves campaign performance
  • Build automated reporting and dashboards that improve visibility into paid search performance

Responsibilities:
Performance Marketing & Campaign Management
  • Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads.
  • Conduct keyword research, audience targeting, bid management, and ad copy development.
  • Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency.
  • Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs.
  • Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features

Optimization & Experimentation
  • Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities.
  • Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments.
  • Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies.
  • Analyze experiment results and implement successful optimizations across campaigns.
  • Identify opportunities for automation to streamline campaign management and reporting.

Data Analytics & Performance Reporting
  • Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms.
  • Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search.
  • Develop dashboards and automated reporting using analytics and visualization tools.
  • Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies.
  • Fulfill ad hoc reporting and marketing performance analysis requests.

E-Commerce & Product Marketing Support
  • Support paid search initiatives for e-commerce and product-driven campaigns.
  • Provide keyword research and performance marketing insights for new product launches.
  • Develop targeted campaigns to increase product visibility, qualified traffic, and conversions.
  • Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels.
  • Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.

Marketing Technology, Innovation and Process Documentation
  • Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities.
  • Stay current on PPC best practices, platform updates, and industry trends.
  • Evaluate new tools, features, and beta opportunities to maintain competitive advantage.
  • Document procedures related to campaign creation, testing, optimization, and reporting.
  • Maintain documentation for campaign strategies, experimentation processes, and performance insights.
  • Document communications and recommendations from Google and Microsoft representatives.

Qualifications:
Required Qualifications:
  • Bachelor's degree in marketing, technical field, or related discipline OR equivalent, relevant experience
  • 3-5 years of current hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
  • Experience managing paid search campaigns for B2B e-commerce or product-driven businesses
  • Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
  • Proficiency in Microsoft Office applications

Additional Preferred Skills:
  • Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
  • Familiarity with AI-assisted ad copy generation and creative testing
  • Familiarity with AI-driven keyword research, clustering, and search intent analysis tools
  • Familiarity with marketing automation and predictive analytics platforms
  • Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
  • Experience using data visualization or reporting tools such as Power BI
  • Experience with campaign experimentation, A/B testing, and data-driven optimization

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