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Hotel General Manager – Beachside Resort, Gulf Shores, AL
Full-Time | Exempt | On-Site | Reports to Regional Director of Operations

ABOUT BEACHSIDE RESORT

Located at 610 West Beach Boulevard, just steps across the street from Gulf Shores Beach, Beachside Resort is a 97-room, locally-loved beachfront hotel known for its unique 3rd-floor pool deck overlooking the Gulf of Mexico, and warm, welcoming "beachside living" vibe. We're minutes from Gulf State Park, Waterville USA and walking distance to some of Gulf Shores' favorite local spots. Guests come back year after year for the friendly service and easy beach access, and we're looking for a General Manager who will protect and grow that reputation.

We're searching for an experienced, hands-on Hotel General Manager to lead every aspect of operations, from front desk and housekeeping to guest services, revenue performance, and team culture. This is a rare opportunity for a driven hospitality leader to run a beachfront property on Alabama's Gulf Coast, one of the fastest-growing coastal tourism markets in the country, and put their fingerprint on a resort guests already love.

As General Manager, you will own the P&L, drive occupancy, ADR, and RevPAR performance, and build a high-performing team that delivers five-star guest satisfaction every single day. If you're a proven Hotel General Manager, Resort General Manager, Assistant General Manager ready to step up, or Operations Manager with a passion for hospitality leadership, this is your next career move.

WHY YOU'LL LOVE WORKING HERE

• Lead a beachfront hotel located steps from Gulf Shores Beach, with a rooftop-style 3rd-floor pool deck overlooking the Gulf of Mexico
• Work in one of Alabama's top vacation destinations, minutes from Gulf State Park and Waterville USA
• Competitive salary, performance bonuses, and career growth within a growing hospitality group
• Autonomy to lead operations, revenue strategy, and team development
• A collaborative, supportive Regional Operations team invested in your success
• The chance to lead a hotel with genuine local charm and a loyal, returning guest base

WHAT YOU'LL DO

Operations & Guest Experience

• Oversee day-to-day resort operations across Front Desk, Housekeeping, Maintenance, and Food & Beverage
• Ensure brand standards, cleanliness, safety, and regulatory compliance across the property
• Deliver a consistent, memorable guest experience and resolve guest concerns quickly and professionally
• Champion a strong guest satisfaction culture that turns first-time visitors into repeat guests

Financial & Revenue Performance

• Own full property-level P&L accountability, budgeting, and cost control
• Manage payroll, labor efficiency, and operating expenses to maximize NOI
• Partner with sales and revenue management to execute pricing and revenue strategies
• Track and act on occupancy, ADR, RevPAR, and local competitive set performance

Team Leadership & Development

• Recruit, hire, train, schedule, and develop a motivated, cross-functional hotel team
• Build accountability, teamwork, and a service-first culture across every department
• Lead by example with a hands-on, on-the-floor leadership style

Property & Asset Management

• Maintain the resort's appearance, upkeep, and preventative maintenance programs
• Manage vendor relationships, inventory control, and protection of company assets
• Prepare and submit accurate, on-time operational and financial reports

WHAT YOU BRING

• 2-3+ years of hotel or resort operations experience, including supervisory or management responsibility
• Strong working knowledge of front desk operations, housekeeping, and hotel service standards
• Track record managing budgets, controlling costs, and improving operational efficiency
• Excellent communication, organizational, and problem-solving skills
• Comfortable in a fast-paced, hands-on environment with lean staffing models
• Flexibility to work weekends, holidays, and extended hours as the resort schedule demands

PREFERRED (NICE TO HAVE)

• Experience with branded or limited-service hotels and resorts
• Familiarity with hotel PMS systems and performance reporting tools
• Prior experience as a Hotel General Manager, Resort Manager, or Hospitality Operations Manager in a coastal or resort market

READY TO LEAD BEACHSIDE RESORT?

If you're ready to bring your hospitality leadership, operational expertise, and guest-first mindset to a beachfront hotel in Gulf Shores, Alabama, we want to hear from you. Apply today and help lead Beachside Resort, and the local charm and hospitality it's known for, into its next chapter.

Keywords: Hotel General Manager, Resort General Manager, Hospitality Manager, Hotel Operations Manager, Beachside Resort, Gulf Shores Alabama, Gulf Coast hospitality jobs, Front Desk Manager, Housekeeping Manager, Revenue Management, P&L Management, Guest Services Director, Hotel Management Careers, Alabama Beach Resort Jobs.

Beachside Resort provides equal employment opportunities to all applicants and employees regardless of race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, genetic information, or military service.

What We're Looking For:

• Minimum 3 years of hotel operations experience
• At least 1 year in a GM or AGM leadership role
• Strong leadership, communication, and team building skills
• Proven success in revenue management and financial performance
• Hilton or major brand experience strongly preferred
• High emotional intelligence and sound decision making
• Ability to work weekends/holidays based on hotel demand
• Bachelor's degree in Hospitality or related field preferred