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Internship- Appalshop Multimedia Content Creator Intern

Division: Internship

Department: Career, Vocations, and Leadership

Experience: Entry-level

Job code: NA

Supervisor/Reports To: Jarrod Hamilton (Appalshop)/Angela Lockhart (UPIKE)

Location: Fully virtual or hybrid at 91 Madison Ave. | Whitesburg, KY

Internship Window: 7/1/26 - 8/15/26

Must be a registered UPIKE student

This internship focuses on the documentation and coverage of Appalshop's programmatic work, Appalshop's public events, and potentially other community events, as needed. Interns will assist the Communications Manager in checking in with Appalshop programmatic departments to gauge current work and upcoming events and then plan and execute content creation about such topics. Content will be multimedia and used for several platforms and contexts, including but not limited to: written work for newsletters and captions, video productions for Reels/TikToks/YouTube, audio productions for our radio station WMMT and Soundcloud/YouTube, and photography and graphics for social media posts.

Organization Description: Appalshop is an arts and culture center located in Whitesburg, KY. Since 1969, they have been producing films, plays, and radio about the Central Appalachian Region. Appalshop houses the world's largest collection of Appalachian materials in their Archive. Appalshop began in 1969 as part of the War on Poverty during Lyden B. Johnson's presidency. The goal was to train low-income youth in media. The expectation was that they would move away and use these skills to find work. Instead, they stayed and made Appalshop what it is today.

Internship Duties, Responsibilities, and Career Competencies:

• Conduct regular check-ins with Appalshop program staff to identify stories, milestones, and upcoming events. (CSD, C, CT, TW, T)
• Develop and maintain a content calendar in coordination with the Communications Manager. (C, P, TW)
• Capture and produce multimedia content (video, audio, photography, written features) highlighting Appalshop programs and community impact. (CSD, T, L, P, T)
• Assist in drafting and editing newsletters, press materials, website updates, and social media copy. (CSD, C, CT, P, T)
• Record short-form video content for platforms such as Instagram Reels, TikTok, and YouTube. (CSD, C, CT, P, T)
• Support audio production for WMMT and related digital platforms, including interviews and event coverage. (CSD, C, CTR, TW, P, T)
• Organize and archive digital assets (photos, video, audio files) following internal file management standards. (P, TW)
• Attend and document public programs, screenings, workshops, and community events as needed. (CSD, C, CTR, L, P, TW)

Competencies/Skills: Communication (C), Teamwork (TW), Professionalism (P), Career & Self Development (CSD), Critical Thinking (CT), Community Transformation (CTR), Leadership (L), Technology (T)

Qualifications:

• A current UPIKE student with interest/major/minor in Film & Media Arts, Communications, English, or relevant field.
• Strong written and verbal communication skills.
• Interest in community media, and/or Appalachian arts and culture.
• Familiarity with social media platforms and short-form content creation.
• Basic experience with video, audio, or photo editing software (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Self-motivated, organized, and able to manage projects independently.

• Comfortable conducting interviews and engaging with diverse community members.

Skills Developed:

• Multimedia storytelling across video, audio, photography, and written platforms.
• Content strategy and planning, including calendar development and cross-platform coordination.
• Interviewing and community-centered reporting techniques.
• Social media analytics and audience engagement strategies.
• Basic video and audio editing workflows.
• Professional communication and collaboration within a nonprofit arts organization.
• Digital asset management and archival best practices.

Work Schedule:

Format: Hybrid or fully virtual. Access to a reliable laptop or desktop with internet access is required.

Supervision: Weekly meetings (approx. 1hr) with the Communication Manager (in person or vitual).

Physical Demands:

• General Activity: Sitting, standing, walking.
• Use of Hands/Feet: Primarily using hands for typing, operating equipment, or handling materials.
• Weight Lifted: Lifting equipment as needed.
• Physical Demands: Sitting for long periods, walking, listening, viewing.

Essential Skills and Professional Expectations:

• Ability to manage multiple tasks simultaneously.
• Able to meet deadlines.
  
• Comfortable working both independently and in a team environment.
• Must be able to manage stress, stay focused, and maintain professionalism in various situations.

Number of Positions: 1

Pay Rate: Beginning at $8.75/hour

Location: Fully virtual or hybrid at 91 Madison Ave. | Whitesburg, KY

Terms: Upon hire, the intern must register for the Summer II Internship course. To receive course credit, students will complete assignments concurrently with internship work. Students are required to work a total minimum of 80 hours and will eligible for the following credit hours: 80-119 hours of work + course completion = 2 credit hours; 120-159 hours of work + course completion = 3 credit hours; 160-199 hours of work + course completion = 4 credit hours; 200-239 hours of work + course completion = 5 credit hours; 240+ hours of work = 6 credit hours. Summer interns in this position cannot exceed 40 hours of work per week.

Application Notes: Resumes and applications will be reviewed to determine if you meet the required qualifications for the position. If it is determined that you meet the required qualifications, your application materials will be used to identify a top group of the most highly qualified candidates. The University of Pikeville is an equal opportunity employer committed to assembling a diverse, broadly trained faculty and staff. The University of Pikeville does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, national origin, age or disabilities in its programs, activities, hiring, or the admission of students.