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Sr. Digital Strategist, IDC CX Digital Strategy

New York, NY • On-site


Amazon
IT Services • 10K+ employees

7.4

Company rating: 7.4 out of 10

Based on 7,124 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Good employer

Recommended by students

Paid breaks


$89K - $103K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Job description

AWS Marketing is seeking a strategic and customer-focused Digital Strategist to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this role, you will design end-to-end customer journeys that enable truly customer-centric marketing campaigns, helping AWS customers adopt and grow with our services. You'll lead the strategic vision for how we engage customers across their lifecycle, organizing marketing around customer needs rather than internal structures.
Key job responsibilities
Customer Journey Design & Strategy (Primary Focus)
• Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages for Integrated
Development Programs (IDPs)
• Lead cross-functional workshops with stakeholders to define journey requirements, success metrics, and customer touchpoints
• Develop next best action and next best content strategies that personalize customer experiences at scale
• Create customer-centric marketing strategies that align business objectives with customer needs at each funnel stage
• Define journey progression metrics and success criteria in partnership with CX analytics team
• Establish journey frameworks that enable scalable, reusable approaches across programs
Cross-Functional Leadership & Collaboration
• Partner with Customer Insights Leads to incorporate Voice of the Customer insights and AI-category-specific findings into journey design
• Collaborate with Journey Operators to ensure technical feasibility and successful AEP implementation
• Work closely with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks
• Coordinate with Email Marketing Team (EMT), Web Channel team, and Marketing Platform Operations (MPO) on campaign execution
• Partner with CCTech team and sales demand generation teams to ensure seamless, integrated customer experiences
• Present journey strategies, frameworks, and results to leadership stakeholders
Strategic Planning & Optimization
• Develop shared foundations approach to increase efficiency and consistency across customer journeys
• Analyze customer journey performance and identify optimization opportunities
• Stay current on industry best practices in customer experience, personalization, and journey orchestration
• Contribute to the evolution of IDC's customer-centric marketing approach
• Mentor Journey Operators on strategic thinking and customer-centric design principles
About the team
You'll join a team of 25 marketers across four disciplines: Digital Strategists, Journey Architects, Customer Insights Leads, and AEP Cross-Discipline Leads. Our geographically distributed team spans NAMER, EMEA, LATAM, and APJ, working collaboratively to transform how AWS engages with customers through personalized, journey-based marketing. Formed in Q3 2025, our team drives a more customer-centric approach within the IDC, organizing marketing around customer needs at each stage of their journey with AWS.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 137,900.00 - 186,500.00 USD annually
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US


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