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Insurance Copywriter Jobs in Minnesota (NOW HIRING)

Schermer

VP, Creative

Minneapolis, MN · On-site

Direct, mentor, and elevate designers, art directors, content strategists, and copywriters ... insurance, a 401(k) with 100% match up to 4%, generous PTO, onsite parking stipend, and ...

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Insurance Copywriter information

See Minnesota salary details

$14

$35

$65

How much do insurance copywriter jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for insurance copywriter in Minnesota is $35.98, according to ZipRecruiter salary data. Most workers in this role earn between $27.31 and $40.72 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Copywriter position, and why are they important?

To thrive as an Insurance Copywriter, you need strong writing, editing, and research skills, typically supported by a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and compliance or legal frameworks specific to the insurance industry is highly valuable. Attention to detail, adaptability, and the ability to clearly explain complex concepts are essential soft skills in this role. These competencies ensure the creation of accurate, engaging, and regulatory-compliant content that effectively informs and persuades prospective insurance clients.

What are the 4 C's of copywriting?

The 4 C's of copywriting are clarity, conciseness, consistency, and credibility. For an insurance copywriter, applying these principles ensures the message is clear, persuasive, and trustworthy, which is essential in the insurance industry where accuracy and customer trust are vital.

What does an Insurance Copywriter do?

An Insurance Copywriter creates clear, persuasive, and engaging content for insurance companies to promote their products and services. This includes writing website content, blog posts, marketing materials, social media copy, and policy documents. Their goal is to explain complex insurance terms in a simple and compelling way to attract customers and improve brand awareness. They must understand industry regulations, customer pain points, and marketing strategies to craft effective messaging. Strong research skills and knowledge of insurance products are essential for success in this role.

Can you make $10,000 a month with copywriting?

Insurance copywriters can potentially earn $10,000 or more per month, especially those with extensive experience, specialized knowledge, or who work as freelancers with high-paying clients. Achieving this income level often requires strong writing skills, a solid portfolio, and the ability to secure premium contracts or work in niche markets. Income varies widely based on experience, location, and the type of clients served.

What is an insurance copywriter?

An insurance copywriter is a professional who creates clear, persuasive written content for insurance companies, including policy descriptions, marketing materials, and website content. They need strong writing skills, knowledge of insurance terminology, and often use tools like SEO to optimize content for online visibility.

Is ChatGPT taking over copywriting?

As an insurance copywriter, AI tools like ChatGPT can assist with drafting and editing content, but they do not replace the need for human expertise in understanding complex insurance policies, tailoring messaging, and ensuring compliance. AI can improve efficiency and support creative processes, but skilled copywriters are essential for producing accurate, persuasive, and contextually appropriate insurance content.

What are some common challenges faced by insurance copywriters and how can they be managed?

One common challenge faced by insurance copywriters is translating complex policy information and regulatory language into clear, compelling content that resonates with customers. Additionally, balancing creativity with strict compliance requirements and brand tone can sometimes be demanding. To overcome these challenges, insurance copywriters often stay updated on industry regulations, closely collaborate with compliance teams, and participate in ongoing training. Building strong communication with subject matter experts within the organization also helps ensure content accuracy and clarity. Developing these practices can help copywriters deliver trustworthy and persuasive insurance content while maintaining regulatory standards.

What are the most commonly searched types of Insurance Copywriter jobs in Minnesota? The most popular types of Insurance Copywriter jobs in Minnesota are:
What are popular job titles related to Insurance Copywriter jobs in Minnesota? For Insurance Copywriter jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Insurance Copywriter jobs in Minnesota look for? The top searched job categories for Insurance Copywriter jobs in Minnesota are:
Insurance Copywriter jobs near you
VP, Creative

VP, Creative

Schermer

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

SCHERMER helps B2B companies Make Their Market. We partner with CMOs and GTM leaders to lead, launch, and optimize their most important initiatives-building brand, creating demand, and enabling sales across the buyer journey.
As VP, Creative, you'll be accountable for our creative standard, output, and evolution. You'll lead our creative team across copy, design, content creation, and UX/UI; establish a clear point of view on modern B2B creative, ensure that POV shows up consistently in the work itself, and how it is planned and produced. You will lead at the intersection of strategy, creativity, technology, and execution-working closely with clients, prospects, and agency leadership to solve real marketing, sales, and product challenges.
This role is best suited for a senior creative leader who understands B2B brand, demand, and digital marketing, and can design campaigns, content, and experiences across marketing, digital, and sales environments. Experience in complex B2B and considered-purchase categories-such as SaaS, Fintech, Health tech, and Professional Services-is valued, but curiosity, adaptability, and a willingness to deepen B2B expertise are just as important. This is a hands-on leadership role, not a purely conceptual or managerial one.
Key Responsibilities
  • Oversee the conceptualization, execution, and delivery of creative work across brand, demand, content, and digital experiences
  • Develop creative strategies and lead presentations, approaches, and planning that advance client business objectives and reinforce our Make Your Market positioning
  • Translate complex business challenges into compelling ideas that span channels and touchpoints-bringing them to life through stories, campaigns, experiences, and systems that guide buyers through their journey
  • Set and sell a strong creative vision for integrated campaigns and experiences across marketing, digital, and sales touchpoints
  • Direct, mentor, and elevate designers, art directors, content strategists, and copywriters
  • Collaborate closely with strategy, account, media, and experience teams to ensure creative work is insight-led, executable, and commercially grounded
  • Lead creative participation in new business development, pitches, and agency thought leadership
  • Own SCHERMER's POV on AI-enabled creative production and workflow, implementing tools and processes that improve speed, quality, and effectiveness
  • Foster a high-performing creative culture focused on craft, clarity, accountability, and outcomes
  • Champion professional development, succession planning, and long-term creative talent growth
  • Conduct performance reviews and contribute to staffing, resourcing, and departmental planning
  • Stay current on B2B creative trends, emerging platforms, and evolving buyer expectations
  • Collaborate with external partners and vendors to enhance or expand creative capabilities as needed

Required Qualifications
  • Bachelor's degree in design, art, marketing, communications, or equivalent professional experience
  • 10+ years in marketing, including recent agency experience with meaningful leadership responsibility
  • Demonstrated success leading and developing creative teams
  • A portfolio showing strong conceptual thinking, executional craft, and strategic intent
  • Ability to work through complexity, ambiguity, and evolving client needs
  • Strong communication, collaboration and presentation skills
  • Experience evaluating, implementing and using AI tools to improve creative workflows and production
  • Ability to work in a hybrid environment with in-office presence three days per week in Minneapolis.
    • This role is not remote, and relocation assistance is not provided.
  • Working knowledge of Microsoft Office tools (Teams, Excel, Word, PowerPoint)
  • Working knowledge of Figma and modern creative collaboration tools

About SCHERMER
SCHERMER is a Minneapolis-based, independent B2B marketing agency and a strategic partner to CMOs and GTM leaders at organizations including Best Buy Ads, SAP, Pearson, Red Wing For Business, Logitech, Cargill, and more. Our agency was named Association of National Advertisers Small B2B Agency of the Year (2025) and B2B Marketing's #1 Rising Star (2025).
We are not a traditional advertising agency; our work focuses on go-to-market challenges and growth marketing initiatives where brand, demand, and sales must work together to create buyer-driven experiences. Our role goes beyond making campaigns-we work closely with marketing leaders to set direction, shape ideas, and help bring programs to life in partnership with their teams.
SCHERMER offers a competitive salary and benefits package including health, dental, vision, disability and life insurance, a 401(k) with 100% match up to 4%, generous PTO, onsite parking stipend, and professional development support. This hybrid role is based in Minneapolis, with in-office collaboration Tuesday-Thursday and work-from-home Monday and Friday. This role is not remote, and relocation assistance is not provided.
Learn more at www.schermer.co.

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