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Insurance Copywriter Jobs in Minnesota (NOW HIRING)

broadhead.

Copywriter

Minneapolis, MN · Hybrid

$50K - $65K/yr

About 1-3 years of copywriting experience in an agency, studio, in-house team, or similar * A ... insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical ...

broadhead operating llc

Copywriter

Minneapolis, MN · On-site

$50K - $65K/yr

About 1-3 years of copywriting experience in an agency, studio, in-house team, or similar * A ... insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical ...

Luson Media, LLC

Copywriter

Arden Hills, MN

$50K - $70K/yr

... of professional copywriting and/or content strategy experience - Required * Strong experience ... Experience writing for financial services, wealth management, insurance, or fintech * Experience ...

Collabera

Web Content Writer

Eagan, MN

... Insurance. We are looking for: BA in English, Journalism or Communications At least 5 years of copywriting experience, preferably B2B for large corporations; experience in copywriting for complex ...

Word On Fire

Event Creative Specialist

Rochester, MN · On-site

$60K - $73K/yr

As a strong copywriter, this individual is also responsible for the execution of these narratives ... Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and ...

Word On Fire

Event Creative Specialist

Rochester, MN · On-site +1

$60K - $73K/yr

As a strong copywriter, this individual is also responsible for the execution of these narratives ... Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and ...

Schermer

General Job Application

Minneapolis, MN · On-site

Creative - designer, art director, copywriter * Account/Client Management - account executive ... We offer a competitive salary and benefits (health, dental, vision, disability & life insurances ...

Schermer

General Job Application

Minneapolis, MN · Hybrid

Creative - designer, art director, copywriter * Account/Client Management - account executive ... We offer a competitive salary and benefits (health, dental, vision, disability & life insurances ...

Luson Media

Be Seen First

Creative Project Manager

Arden Hills, MN · On-site

$50K - $65K/yr

... copywriters, videographers, compliance, and other key stakeholders * Utilize software technology to ... Medical, dental, vision, life insurance, and 401(k) * 8 hours of paid volunteer time off (VTO)

Osaic

Sr. Consultant - Marketing Strategy

Oakdale, MN · Hybrid

$75K - $85K/yr

Additional benefits include health, vision, dental insurance, 401k, paid time away, volunteer days ... Strong copywriting and attention to detail * Self-starter with a high-level of professionalism

Adecco

Marketing Manager (Art Director)

Eden Prairie, MN · On-site +1

$37.46/hr

... copywriters, strategists, marketers, and creative operations from concept through final production ... life insurance, short-term disability, additional voluntary benefits, EAP program, commuter ...

Osaic

Sr. Consultant - Marketing Strategy

Oakdale, MN · Hybrid

$75K - $85K/yr

Additional benefits include health, vision, dental insurance, 401k, paid time away, volunteer days ... Strong copywriting and attention to detail * Self-starter with a high-level of professionalism

Compass

Marketing Advisor

Wayzata, MN · On-site

$60K - $65K/yr

... copywriting, overall content development, etc), while establishing cohesion between the Compass ... Employee Assistance Program; and pet insurance. Do your best work, be your authentic self. At ...

Osaic

Sr. Consultant - Marketing Strategy

Oakdale, MN · Hybrid

$75K - $85K/yr

Additional benefits include health, vision, dental insurance, 401k, paid time away, volunteer days ... Strong copywriting and attention to detail * Self-starter with a high-level of professionalism

THOMSON REUTERS

Senior Campaign Planner

Eagan, MN · Hybrid

Strong copywriting and communication skills. Ability to analyze data and translate insights into ... life insurance programs, as well as a competitive 401k plan with company match. In addition ...

Schermer

VP, Creative

Minneapolis, MN

Direct, mentor, and elevate designers, art directors, content strategists, and copywriters ... insurance, a 401(k) with 100% match up to 4%, generous PTO, onsite parking stipend, and ...

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All JobsInsurance Copywriter JobsInsurance Copywriter Jobs in Minnesota

Insurance Copywriter information

See Minnesota salary details

$14

$35

$65

How much do insurance copywriter jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for insurance copywriter in Minnesota is $35.98, according to ZipRecruiter salary data. Most workers in this role earn between $27.31 and $40.72 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Copywriter position, and why are they important?

To thrive as an Insurance Copywriter, you need strong writing, editing, and research skills, typically supported by a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and compliance or legal frameworks specific to the insurance industry is highly valuable. Attention to detail, adaptability, and the ability to clearly explain complex concepts are essential soft skills in this role. These competencies ensure the creation of accurate, engaging, and regulatory-compliant content that effectively informs and persuades prospective insurance clients.

What are the 4 C's of copywriting?

The 4 C's of copywriting are clarity, conciseness, consistency, and credibility. For an insurance copywriter, applying these principles ensures the message is clear, persuasive, and trustworthy, which is essential in the insurance industry where accuracy and customer trust are vital.

What does an Insurance Copywriter do?

An Insurance Copywriter creates clear, persuasive, and engaging content for insurance companies to promote their products and services. This includes writing website content, blog posts, marketing materials, social media copy, and policy documents. Their goal is to explain complex insurance terms in a simple and compelling way to attract customers and improve brand awareness. They must understand industry regulations, customer pain points, and marketing strategies to craft effective messaging. Strong research skills and knowledge of insurance products are essential for success in this role.

Can you make $10,000 a month with copywriting?

Insurance copywriters can potentially earn $10,000 or more per month, especially those with extensive experience, specialized knowledge, or who work as freelancers with high-paying clients. Achieving this income level often requires strong writing skills, a solid portfolio, and the ability to secure premium contracts or work in niche markets. Income varies widely based on experience, location, and the type of clients served.

What is an insurance copywriter?

An insurance copywriter is a professional who creates clear, persuasive written content for insurance companies, including policy descriptions, marketing materials, and website content. They need strong writing skills, knowledge of insurance terminology, and often use tools like SEO to optimize content for online visibility.

Is ChatGPT taking over copywriting?

As an insurance copywriter, AI tools like ChatGPT can assist with drafting and editing content, but they do not replace the need for human expertise in understanding complex insurance policies, tailoring messaging, and ensuring compliance. AI can improve efficiency and support creative processes, but skilled copywriters are essential for producing accurate, persuasive, and contextually appropriate insurance content.

What are some common challenges faced by insurance copywriters and how can they be managed?

One common challenge faced by insurance copywriters is translating complex policy information and regulatory language into clear, compelling content that resonates with customers. Additionally, balancing creativity with strict compliance requirements and brand tone can sometimes be demanding. To overcome these challenges, insurance copywriters often stay updated on industry regulations, closely collaborate with compliance teams, and participate in ongoing training. Building strong communication with subject matter experts within the organization also helps ensure content accuracy and clarity. Developing these practices can help copywriters deliver trustworthy and persuasive insurance content while maintaining regulatory standards.

What are the most commonly searched types of Insurance Copywriter jobs in Minnesota? The most popular types of Insurance Copywriter jobs in Minnesota are:
What are popular job titles related to Insurance Copywriter jobs in Minnesota? For Insurance Copywriter jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Insurance Copywriter jobs in Minnesota look for? The top searched job categories for Insurance Copywriter jobs in Minnesota are:
Insurance Copywriter jobs near you
Copywriter

Copywriter

broadhead.

Minneapolis, MN • Hybrid

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

You're a writer earlier in your career, but serious about the craft and making your career a long one. You can generate clear concepts but want to work with a crew that can help you level up your writing and concepting, and get to better work consistently.
You're coachable, fast, and willing to write 50 lines to find the one with heat. You’re AI fluent and know how to use it to explore and pressure-test, but you know the difference between output and taste. Th
best work still needs a human brain, a point of view, and someone willing to keep making it better.

What You'll Do
  • Work with art directors, strategists, account teams, and senior creatives to take ideas from brainstorm to final file
  • Turn strategic direction into concepts and on-brand copy for social, video, and digital, from headlines and scripts to posts, body copy, and presentation language
  • Use AI to explore angles, build prompts, and speed up early thinking
  • Edit your own work with care. Structure, rhythm, tone, clarity
  • Get sharper at presenting and selling your ideas
  • Take feedback, ask good questions, and use critique to make the work stronger
  • Stay curious about culture, platforms, brands, and how people actually talk

What We're Looking For
  • About 1-3 years of copywriting experience in an agency, studio, in-house team, or similar
  • A portfolio showing range, curiosity, and a developing point of view
  • Schooling in advertising, writing, or comms. Or a portfolio that proves you learned by doing
  • Strong fundamentals: grammar, structure, clarity, rhythm, attention to detail
  • A real interest in concepting, not just filling copy boxes
  • Comfort writing in different voices, formats, and complexity levels
  • Familiarity with AI tools and the will to keep learning them
  • Low ego, high standards, open mind
  • Willingness to travel as required

Why broadhead?
At broadhead, Copywriters are the backbone of the work. You get a seat in brainstorms, reviews, client work, and the messy middle where ideas get better.
You'll solve business problems and build brands across tech, food, agriculture, health, transportation, and sustainability, industries that shape how people live, work, move, eat, and grow. The work has to be interesting. And it has to be effective.
You'll learn from senior creatives, strategists, producers, and clients who expect thinking, not just sentences. You'll see how ideas move from brief to concept to production.
We're an independent agency with the resources to make meaningful work and a creative department where people get to know you, become invested in your growth, and expect you to contribute.
Compensation Details
The salary range for this position is $50,000 - $65,000. Our employees are eligible for a full package of benefits including medical, dental, vision, life, and disability insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching. In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access. Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.
We are an equal opportunity employer. Candidates must be authorized to work in the United States without current or future employer sponsorship.

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