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Insurance Copywriter Jobs in Florida (NOW HIRING)

Timbers Company

Marketing Coordinator

Winter Park, FL

$40K - $55K/yr

Coordinate asset delivery and deployment across channels Content Production & Copywriting * Draft ... Health Insurance * Dental/Vision Insurance * LTD/STD * Life Insurance This is not all inclusive.

Timbers Resorts

Marketing Coordinator

Winter Park, FL · On-site

$40K - $55K/yr

Coordinate asset delivery and deployment across channels Content Production & Copywriting * Draft ... Health Insurance * Dental/Vision Insurance * LTD/STD * Life Insurance This is not all inclusive.

Cushman & Wakefield

Associate

Fort Lauderdale, FL · On-site

Create and handle copywriting of brochures, flyers, and floor plans for exclusive building listings ... insurance programs, and paid and unpaid time away from work. In addition to a comprehensive ...

Pinch A Penny, LLC

Graphic Design Specialist

Clearwater, FL

$18 - $24.75/hr

PTO increases with tenure!) * 100% employer paid Life Insurance and Long-Term Disability Insurance ... Apply design and copywriting skills to select images, create or use design elements and bring ...

New

Flow

Graphic Designer

Bay Harbor Islands, FL · On-site

$60 - $85/hr

Collaborate closely with growth marketers, copywriters, and editors to build successful campaigns ... Health and Wellness Comprehensive medical, dental, vision, disability, and life insurance and ...

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Insurance Copywriter information

What does an insurance copywriter do?

An Insurance Copywriter creates clear, persuasive, and engaging content for insurance companies to promote their products and services. This includes writing website content, blog posts, marketing materials, social media copy, and policy documents. Their goal is to explain complex insurance terms in a simple and compelling way to attract customers and improve brand awareness. They must understand industry regulations, customer pain points, and marketing strategies to craft effective messaging. Strong research skills and knowledge of insurance products are essential for success in this role.

What are the key skills and qualifications needed to thrive as an insurance copywriter?

To thrive as an Insurance Copywriter, you need strong writing, editing, and research skills, typically supported by a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and compliance or legal frameworks specific to the insurance industry is highly valuable. Attention to detail, adaptability, and the ability to clearly explain complex concepts are essential soft skills in this role. These competencies ensure the creation of accurate, engaging, and regulatory-compliant content that effectively informs and persuades prospective insurance clients.

What are some common challenges faced by insurance copywriters and how can they be managed?

One common challenge faced by insurance copywriters is translating complex policy information and regulatory language into clear, compelling content that resonates with customers. Additionally, balancing creativity with strict compliance requirements and brand tone can sometimes be demanding. To overcome these challenges, insurance copywriters often stay updated on industry regulations, closely collaborate with compliance teams, and participate in ongoing training. Building strong communication with subject matter experts within the organization also helps ensure content accuracy and clarity. Developing these practices can help copywriters deliver trustworthy and persuasive insurance content while maintaining regulatory standards.

What are the most commonly searched types of Insurance Copywriter jobs in Florida?

The most popular types of Insurance Copywriter jobs in Florida are:

What are popular job titles related to Insurance Copywriter jobs in Florida?

For Insurance Copywriter jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Insurance Copywriter jobs in Florida look for?

The top searched job categories for Insurance Copywriter jobs in Florida are:

Insurance Copywriter jobs near you
Infographic showing various Insurance Copywriter job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution.

US Eye - Director of Marketing-JOB ID 3025

US Eye

University Park, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

US Eye rating

5.7

Company rating: 5.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

DIRECTOR OF MARKETING
This is a full-time, salaried position located onsite in Sarasota, Florida.
About US Eye: US Eye is a physician-led, patient-centric network of eye care practices committed to providing exceptional patient service through premium technology and unrivaled provider expertise. We are one of the nation's leading multi-specialty physician groups, providing care in ophthalmology, optometry, dermatology, and facial surgery. With 50 clinics and 5 surgery centers, led by 95 providers and more than 1,000 team members system-wide, we deliver world-class care to patients throughout Florida, the Carolinas, and Virginia.
JOB SUMMARY:The Director of US Eye Marketing will be responsible for all public relations and marketing activities for US Eye. Key contributor in the successful boarding of client acquisitions.
ESSENTIAL JOB FUNCTIONS:
  • Adherence to applicable laws, regulations, and contractual obligations. Follows the principles of the Compliance Program as well as the US Eye Code of Conduct.
  • Establishing and managing annual marketing budgets for the enterprise, by market and practice entity.
  • Copywriting for all collateral, including ads, direct mail pieces, newsletters, etc.
  • Media placement.
  • Collaborate with appropriate vendors on the creation and production of collateral materials, including newspaper and magazine ads, direct mail campaigns, and brochure materials.
  • Traffic analysis, including review of data to evaluate and develop effective marketing strategies.
  • Plan and coordinate promotion and advertising of special projects.
  • Conduct marketing meetings with Operations leadership to discuss/analyze marketing efforts/plans for US Eye as appropriate.
  • Update and coordinate the company and foundation websites.
  • Manage e-marketing and social media campaigns.
  • Presentation of new ad campaign concepts and collateral programs.
  • Oversee marketing efforts for new acquisitions and new providers
  • Report on the ROI of marketing campaigns to the US Eye Leadership. Continually assess campaign performance and optimal spending within each practice.

Reasonable accommodations may be given to individuals with disabilities to enable them to perform the essential functions.
COMPETENCIES:
  • Demonstrated ability to follow oral and written instructions.
  • Demonstrated knowledge of material, methods, instruments, and equipment.
  • Demonstrated ability to read, write, and perform mathematical calculations.
  • Must be able to maintain a high degree of confidentiality.
  • Ability to multitask, work in a fast-paced environment, and manage time accordingly to meet deadlines and requirements of the organization.

SUPERVISORY RESPONSIBILITIES:
The Director of Marketing carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, addressing staff complaints, and resolving problems.
EDUCATION AND EXPERIENCE:
  • Requires a bachelor's degree (preferably in the fields of communications, journalism, advertising and marketing, or business)
  • 4-5 years of experience in marketing and advertising in an agency setting or in-house marketing department.
  • Ability to organize and create an environment to motivate team members.
  • Skilled communicator. Excellent computer skills, including Windows-based applications (Word, Excel, and PowerPoint).
  • Knowledge of health care marketing strategies and practices is a plus.
POSITION TYPE AND EXPECTED HOURS OF WORK:
  • This is a full-time, salaried position located in Sarasota, Florida
  • Travel is required

PHYSICAL DEMANDS:
The physical demands described here are representative of those required of an employee to successfully perform the essential functions of this job.
Demonstrated ability to do excessive walking, standing, bending, and stooping. While performing the duties of this job, the employee is frequently required to stand, sit, use hands to handle or feel objects, tools, or controls, reach with hands and arms, and talk or hear. The employee is occasionally required to climb or balance, kneel, and crouch.
The employee may be required to lift moderately heavy objects (50-90 pounds). Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
BENEFITS:
401(K) Company Match
Medical and Dental Insurance
Vision Benefits
Flexible Spending Accounts
Pet Insurance
Disability Insurance
Life Insurance
Continuing Education
Paid Time Off
US Eye provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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