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Instagram Creator Jobs (NOW HIRING)

Samyang America, Inc.

$80 - $100/hr

Buldak is looking for an Assistant Social Creative Manager to help bring bold, funny, social-first ideas to life across TikTok, Instagram, creator partnerships, campaigns, and cultural moments. This ...

Mondo

VP, Creator

Chicago, IL · Remote

$75 - $80/hr

Develop and lead creator strategies for B2C brands across platforms including Instagram, TikTok, Pinterest, YouTube, and others * Oversee end-to-end creator program execution, including creator ...

Doji

Creator Marketing Intern

Manhattan, NY · On-site

$16.50 - $22/hr

You see doomscrolling TikTok and Instagram as productive, can spot an authentic style voice ... As Creator Marketing Intern You Will * Source and vet creators on TikTok/Instagram who fit the Doji ...

Doji

Creator Marketing Intern

New York, NY · On-site

$16.50 - $22/hr

You see doomscrolling TikTok and Instagram as productive, can spot an authentic style voice ... As Creator Marketing Intern you will... * Source and vet creators on TikTok/Instagram who fit the ...

Instagram

Product Designer, Shop Everything

New York, NY · On-site

$201K/yr

Shop Everything is our bet that any piece of content on Instagram can become a storefront -- that when you spot a jacket in a creator's morning routine, a lamp in a travel Reel, or a skincare product ...

Instagram

Product Designer, Shop Everything

$201K/yr

Shop Everything is our bet that any piece of content on Instagram can become a storefront -- that when you spot a jacket in a creator's morning routine, a lamp in a travel Reel, or a skincare product ...

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Instagram Creator information

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$5

$16

$25

How much do instagram creator jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for instagram creator in the United States is $16.65, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $18.51 per hour, depending on experience, location, and employer.

What is the difference between Instagram Creator vs Social Media Influencer?

AspectInstagram CreatorSocial Media Influencer
CredentialsContent creation skills, social media knowledgeOften self-taught, personal branding
Work EnvironmentCreates content primarily for Instagram, may collaborate with brandsPromotes products/services across various platforms
Employer/IndustryBrands, marketing agencies, media companiesBrands, marketing agencies, individual followers
Search/Comparison IntentUnderstanding roles, career options, job requirementsSimilar roles, influencer marketing, career differences

Instagram Creators focus on producing content specifically for Instagram, often collaborating with brands and agencies. Social Media Influencers promote products across multiple platforms and build personal brands. While both roles involve content creation and audience engagement, Instagram Creators typically have a more specialized focus on Instagram, whereas Influencers may operate across various social media channels.

Can you get paid for being a creator on Instagram?

Instagram creators can earn money through various monetization features such as brand partnerships, sponsored content, affiliate marketing, and the Instagram Partner Program. Successful creators often build audiences and use tools like Instagram Live, Reels, and Stories to engage followers and attract sponsorships. Earning potential depends on audience size, engagement, and content quality.

How can I become an Instagram Creator?

To become an Instagram Creator, build a strong personal brand by consistently posting high-quality content that aligns with your niche. Grow your audience through engagement, use relevant hashtags, and utilize Instagram's creator tools to analyze performance and optimize your content strategy. Having good photography skills and understanding platform algorithms can also enhance your success.

How much do Instagram content creators get paid?

Instagram content creators' earnings vary widely based on factors such as follower count, engagement rate, niche, and brand partnerships. On average, micro-influencers with 10,000 to 50,000 followers can earn from a few hundred to several thousand dollars per sponsored post, while top creators with millions of followers can make six- or seven-figure incomes annually. Many creators supplement income through brand deals, affiliate marketing, and content monetization tools like Instagram's Reels bonuses.

What cities are hiring for Instagram Creator jobs?

Cities with the most Instagram Creator job openings:

What are popular job titles related to Instagram Creator jobs?

For Instagram Creator jobs, the most frequently searched job titles are:

Global Head of Marketing, Instagram-Creators-Threads

New York, NY • On-site

Instagram
Technology, Communication and Media • 10K+ employees
Learn more about Instagramexternal

$296K/yr

Full-time

Re-posted 2 days ago

Key responsibilities

  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.

  • Shape brand evolution, competitive positioning, and drive growth with critical audiences across the portfolio.

  • Build and scale the through-creator marketing model and integrate AI into marketing strategy and operations.

Job description

Meta is looking for an experienced marketing leader with a passion for building global brands, managing complex product portfolios, and developing insights-driven marketing strategies that build affinity, engagement, and sustained growth across Instagram, Threads, and Creator Marketing.In this role, you will serve as the marketing leader across three distinct but interconnected products, each with different audiences, competitive dynamics, and growth stages. You will sit on the marketing leadership team, reporting to the Head of FOA Consumer and Creator Marketing, with a mandate to shape brand strategy, drive growth with critical audiences, architect brand campaigns and go-to-markets, and integrate AI into how the team works and markets.The ideal candidate brings foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams, influencing cross-functional partners at executive levels, and managing a portfolio of brands with competing priorities and distinct identities. You must have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. You must have the conviction to build new models while delivering measurable impact against clear business outcomes.
Global Head of Marketing, Instagram-Creators-Threads Responsibilities:
  • Set the strategic vision across the full portfolio.
  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
  • Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
  • Shape brand evolution and competitive positioning & drive growth with critical audiences.
  • Own the marketing strategy for important audiences across the portfolio.
  • Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
  • Build and scale the through-creator marketing model.
  • Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
  • Integrate AI into marketing strategy and operations.
  • Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
  • Influence product strategy and cross-functional priorities.
  • Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.
  • Build measurement frameworks and use data to drive decisions.
  • Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.
  • Manage significant marketing investment.
  • Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.
  • Develop and lead a world-class marketing organization.
  • Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.
  • Foster a culture of excellence, inclusion, intellectual rigor, and speed.
  • Represent the portfolio at the highest levels.
  • Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.
  • Build influence and alignment across matrixed stakeholders.

Minimum Qualifications:
  • 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
  • 10+years of experience with team leadership, cross-functional team leadership, or team management
  • Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
  • Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
  • Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
  • Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
  • Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
  • Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
  • Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
  • Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs
  • Bachelor's Degree

Preferred Qualifications:
  • Experience leading consumer marketing for large-scale tech brands
  • Creator-economy expertise and experience marketing with and through creators
  • Incremental experience in product marketing and growth marketing
  • Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$296,000/year to $356,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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