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Insight Research Jobs in Massachusetts (NOW HIRING)

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Lead vendor and agency partner research projects to select the best methodology and tools to ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Data & Insight Tools * Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. * Evaluate new data sources, technologies, and ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

$116K - $145K/yr

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Lead vendor and agency partner research projects to select the best methodology and tools to ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · On-site

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Lead vendor and agency partner research projects to select the best methodology and tools to ...

Ocean Spray

Consumer Insights Manager

Middleborough, MA · On-site

$116 - $145/hr

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Lead vendor and agency partner research projects to select the best methodology and tools to ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Data & Insight Tools * Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. * Evaluate new data sources, technologies, and ...

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Insight Research information

What is insight research?

Insight Research is the process of gathering and analyzing data to identify trends, behaviors, and attitudes that can inform business strategies or product development. Professionals in this field use qualitative and quantitative research methods to uncover actionable insights about markets, customers, or competitors. The findings from insight research help organizations make informed decisions, improve their offerings, and address unmet needs. This role is common in marketing, consumer research, and innovation teams.

What are the key skills and qualifications needed to thrive as an insight researcher?

To thrive as an Insight Researcher, you need strong analytical skills, expertise in research methodologies, and usually a background in market research, social sciences, or statistics. Familiarity with data analysis tools such as SPSS, Excel, or survey platforms, as well as experience with qualitative and quantitative research techniques, is typically required. Excellent communication, critical thinking, and curiosity are standout soft skills for interpreting data and presenting actionable findings. These skills enable Insight Researchers to uncover meaningful trends and support strategic decision-making for organizations.

What are some typical challenges faced by professionals in insight research, and how can they be addressed?

Professionals in Insight Research often face challenges such as synthesizing large volumes of complex data from multiple sources, ensuring accuracy in interpretation, and delivering actionable recommendations under tight deadlines. To address these, it's helpful to develop strong analytical frameworks, collaborate closely with cross-functional teams for diverse perspectives, and leverage technology tools for efficient data processing. Regular communication with stakeholders also ensures that research outputs remain aligned with business objectives.

What are popular job titles related to Insight Research jobs in Massachusetts?

For Insight Research jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Insight Research jobs in Massachusetts look for?

The top searched job categories for Insight Research jobs in Massachusetts are:

Insight Research jobs near you
Infographic showing various Insight Research job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution.

Director, Consumer Insights & Brand Research

Samsonite International S.A

Mansfield, MA • On-site

$180 - $240/hr

Other

Posted 13 days ago

Job description

As the Director, Consumer Insights & Brand Research, you will partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking. In this role, you will build and oversee global brand research infrastructure; establish measurement standards for brand health, positioning, consumer sentiment, and market perception. You will synthesize insights from multiple sources (brand tracking, market research, category intelligence) into actionable strategic recommendations, and partner with the Data team on brand health analytics and measurement governance. This role will support RMEOs with insights, research methodologies, and capability building, and ensure all brand and creative decisions are grounded in deep consumer understanding. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.

Brand Health Research & Measurement:
  • Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
  • Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
  • Establish brand health measurement standards and KPI definitions across all markets and brands
  • Own quarterly brand health data collection, analysis, and reporting
  • Identify growth opportunities and risk signals from brand health data
  • Provide brand health data inputs to Head of Data & Analytics for SSOT dashboard integration
Global Brand Positioning & Segmentation Research:
  • Execute global brand positioning audits and refresh programs under SVP direction
  • Lead brand segmentation and audience targeting research, including providing guidance for RMEOs to implement learnings in regional segmentation
  • Collaborate with RMEOs to translate segmentation into actionable frameworks for regional teams
  • Support brand repositioning initiatives
Market Research & Category Intelligence:
  • Develop and oversee global category driver research program
  • Identify consumer growth opportunities across travel and lifestyle categories
  • Conduct competitive landscape analysis and benchmarking
  • Monitor market trends and shifts in consumer behavior
  • Share category insights with brand strategy and regional teams quarterly
Voice of Consumer (VoC) Research Integration:
  • Develop global VoC research framework and standards for brand sentiment tracking
  • Interpret VoC findings and emerging patterns affecting brand positioning
  • Recommend messaging and positioning adjustments based on VoC findings
Research Partnership Management:
  • Lead global research vendor relationships and conduct annual performance reviews
  • Ensure quality, timeliness, and rigor across all research initiatives
  • Negotiate contracts and service level agreements
Regional Enablement & Capability Building:
  • Develop research playbooks and guidance documentation
  • Conduct quarterly business reviews with RMEO teams on insights and research
  • Build regional capability in research methodologies and insight interpretation
  • Share best practices and learnings across regions
Performance Metrics & Success Measures:Year 1 Key Priorities
  • Launch global brand health tracking program
  • Conduct brand positioning audits across all portfolio brands
  • Establish brand health SSOT dashboard
  • Develop and communicate research playbooks to regions
  • Complete category driver research program
Key Performance Indicators
  • Brand health tracking scores across markets and segments
  • Time to brand health insights (< 4 weeks)
  • Regional adoption of research playbooks and standards
  • Regional team satisfaction with insights support
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