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Influencer Agency information

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$41.5K

$100.6K

$159.5K

How much do influencer agency jobs pay per year?

As of Jun 10, 2026, the average yearly pay for influencer agency in the United States is $100,597.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $122,000.00 per year, depending on experience, location, and employer.

What is the difference between Influencer Agency vs Influencer Marketing Manager?

AspectInfluencer AgencyInfluencer Marketing Manager
Primary RoleConnect brands with influencers, manage influencer campaigns, and handle influencer relationships.Develops and executes influencer marketing strategies, manages campaigns, and analyzes performance.
Work EnvironmentAgency setting, collaborating with multiple clients and influencers.In-house or agency setting, focusing on specific brand campaigns.
Required CredentialsMarketing knowledge, communication skills, industry experience.Marketing or communications degree, experience in digital marketing.
Industry UsageCommonly employed by brands and agencies to facilitate influencer collaborations.Employed by brands or agencies to manage influencer campaigns internally.

While both roles involve influencer marketing, an Influencer Agency acts as a facilitator connecting brands with influencers, whereas an Influencer Marketing Manager oversees the planning, execution, and analysis of influencer campaigns within a company or agency.

What are some common challenges faced when working at an influencer agency, and how can new employees prepare for them?

Working at an influencer agency can be fast-paced and requires adaptability, as priorities often shift based on client needs and trends in social media. New team members may find managing multiple campaigns and tight deadlines challenging, especially when coordinating between influencers, brands, and internal teams. To prepare, it's helpful to develop strong communication skills, stay organized with project management tools, and keep up-to-date with social media trends. Collaboration and flexibility are key to thriving in this environment.

What are the key skills and qualifications needed to thrive in an Influencer Agency role, and why are they important?

To thrive in an Influencer Agency role, you need expertise in marketing strategy, digital media, and influencer relationship management, often supported by a relevant degree or experience in marketing or communications. Familiarity with social media analytics tools, influencer platforms (like Aspire or CreatorIQ), and CRM systems is typically required. Outstanding communication, negotiation skills, and adaptability are standout soft skills in this field. These abilities are crucial for building strong brand-influencer partnerships, optimizing campaign performance, and driving agency success in a rapidly evolving digital landscape.

What is an Influencer Agency?

An Influencer Agency is a company that connects brands with social media influencers to create partnerships and marketing campaigns. These agencies help brands find the right influencers who align with their target audience and campaign goals. They also manage communication, negotiate contracts, and oversee the execution of influencer marketing strategies. Influencer agencies can handle campaigns across various platforms, including Instagram, TikTok, YouTube, and more.
More about Influencer Agency jobs
What cities are hiring for Influencer Agency jobs? Cities with the most Influencer Agency job openings:
What states have the most Influencer Agency jobs? States with the most job openings for Influencer Agency jobs include:
Influencer Agency jobs near you
Infographic showing various Influencer Agency job openings in the United States as of June 2026, with employment types broken down into 25% Locum Tenens, 25% As Needed, and 50% Full Time. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $100,597 per year, or $48.4 per hour.
VP of Finance, Influencer Agency

VP of Finance, Influencer Agency

Collectively

New York, NY • On-site

Full-time

Posted yesterday

Job description

VP Finance
About Collectively:
Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We've also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.
Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we're known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry's most ambitious and thoughtful influencer collaborations.
About the Finance Team:
Collectively's Finance team believes in partnership and collaboration. We work closely with other departments in helping to achieve overall business success. We are proactive and service oriented. We share our knowledge and are interested in understanding and learning about the opportunities and challenges that both our teammates and clients face on a daily basis. We are committed to working efficiently, to providing timely and accurate information, and to offering the advice and finance expertise needed to achieve our financial goals.
We are hiring a VP Finance to join the Finance team. Our ideal candidate has 10 or more years of experience, advertising agency or PR agency experience strongly preferred. We are looking for an empathetic, highly organized leader who has led and transformed an ad agency finance department.
Responsibilities
Collectively's VP of Finance will play a critical role in the finance reporting, strategic planning, operational excellence and overall financial health of the agency.
The role maintains two distinct but connected responsibilities: ongoing management of Collectively's finance function and team, as well as oversight of the organization's offshore accounting team. Working closely with the COO and CEO and with the support of a team, the VP of Finance will evolve and manage a solid operational foundation for planning, administration, and reporting. This role will also support and direct cross-functional collaboration, providing valuable perspective in a variety of projects and decisions.
Finance Leadership
  • Own the agency P&L, balance sheet and cash flow forecasting; provide clear insights and recommendations to the executive team, focusing on analyzing and synthesizing key trends, highlights, and challenges.
  • Develop financial forecasts for executive review on a regular basis, providing forward-looking insights and recommendations.
  • Own and manage to all financial and reporting deadlines of Collectively's parent company and act as a liaison to key members of that organization
  • Direct and oversee the work of Collectively's offshore accounting team to oversee month-end and quarter-end close, revenue recognition, AR/AP and WIP.
  • Work with Production and Client Partnership team leadership to ensure accurate pipeline and project revenue forecasting
  • Champion a culture of commercial awareness and financial accountability across the agency, helping non-financial leaders understand drivers of profit and cash.
  • Strengthen commercial management and support pricing, scope, and budget conversations as needed
  • Partner closely with Client Partnerships, Production and HR leaders, and presenting to Executive-level stakeholders
  • Work with COO, CEO, and other executives to consider and implement new tools and systems to enhance financial reporting and operation effectiveness
  • Ensure robust financial controls, policies, and compliance with accounting standards, financial laws and guidelines, tax and regulatory requirements, audits, and client procurement obligations
  • Identify and build upon processes that support increased efficiency or greater financial clarity
  • Oversee and manage Finance team members to support key finance responsibilities, including AP/AR and Client Accounting. This includes serving as a mentor and leader for junior Finance team members.
  • Provide analysis and inputs into Collectively's pricing models and support conversations with client side sourcing and procurement teams
  • Maintain a strong perspective on Collectively's values, principles, and culture to guide the team effectively
Skills & Attributes
  • Highly organized and strong people leader, able to mentor and upskill a finance team while delegating effectively
  • Clear, persuasive communicator who can translate financial insights into simple narratives and options for creative and client leaders.
  • Expertise in financial planning and analysis, budgeting, forecasting, and management reporting, with excellent financial modeling skills.
  • Strong command of accounting principles and revenue recognition for project/retainer-based work; comfortable challenging assumptions and spotting risk.
  • Commercially sharp: understands scopes, rates, utilization, fee structures, and how Collectively work turns into profit and cash.
  • High integrity, sound judgment, and comfort operating in ambiguity as the agency grows or changes structure.
  • At least 10 years experience working with marketing and/or advertising focused companies. Time working with PR, Influencer or adjacent agencies is very beneficial.
Pay
The pay range for this position is $200,000 - $235,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.

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