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Improving Health Equity One Message at a Time!
Many of us have had the experience of doing good work, but wondering if it is truly moving the needle. At CareMessage, our mission is clear: improve health equity for low-income populations across the United States. Every role here connects directly to that purpose.
CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health.
With 22 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. The team, many with lived experiences in these communities, leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity.
We are a team of people who hold both compassion and accountability. We care deeply about the communities we serve, and we also hold a high standard for performance, collaboration, and integrity.
Our ideal team members:
- Deliver meaningful, measurable results
- Invest in their teammates and build trust
- Seek feedback and continually grow
- Stay steady and solutions-oriented in ambiguity
- Lead with integrity and responsibility
- Communicate with clarity and empathy
If you are motivated by impact, energized by collaboration, and ready to do some of the most meaningful work of your career, we encourage you to apply. If this sounds like you, we would love to meet you.
Who We're Looking For
We are hiring a Tribal & Urban Indian Health Lead to grow CareMessage's presence, partnerships, and revenue across the Tribal Health and Urban Indian Health market. This is a senior individual contributor role for a market-builder with deep experience in Tribal and Urban Indian Health, trusted relationships across the ecosystem, and the ability to translate healthcare technology into practical value for mission-driven health organizations.
The Tribal & Urban Indian Health Lead will focus on building and expanding a dedicated market: identifying high-fit opportunities, developing trusted relationships, shaping strategic partnerships, and closing new revenue with Tribal Health Organizations, Urban Indian Organizations, inter-Tribal health partners, Native-serving healthcare organizations, and adjacent ecosystem stakeholders.
This role blends business development, strategic selling, and technical fluency. The right candidate understands the complexity of the Tribal and Urban Indian Health ecosystem, including governance, funding, procurement, EHR and data environments, care delivery models, and the importance of cultural humility and long-term trust. They will report to the Chief Revenue Officer and play a foundational role in building a sustainable Tribal and Urban Indian Health growth strategy aligned with CareMessage's mission to advance health equity.
Who You Are
You are a senior market-builder who knows how to grow a specialized healthcare market with patience, discipline, and credibility. You bring firsthand experience working with Tribal and Urban Indian Health leaders and understand that this market requires more than transactional selling. You know how to build trust, listen deeply, navigate complex stakeholder environments, and position technology as a tool that supports local goals, sovereignty, patient access, and improved health outcomes.
You are comfortable carrying a personal revenue target, creating pipeline from existing and new relationships, and leading strategic opportunities from discovery through close. You are equally comfortable speaking with executive, clinical, operational, and technical stakeholders. You can explain interoperability, data workflows, patient engagement, implementation needs, and ROI in clear, practical terms. Most importantly, you are motivated by building sustainable revenue models that support long-term health equity impact.
Responsibilities
Tribal & Urban Indian Health Market Development

• Own CareMessage's market development strategy for Tribal and Urban Indian Health.
• Build and manage a targeted account strategy across Tribal Health Organizations, Urban Indian Organizations, inter-Tribal health partners, regional associations, Native-serving healthcare organizations, and aligned ecosystem partners.
• Use existing relationships and market knowledge to identify high-fit opportunities, partnership pathways, and customer needs.
• Develop CareMessage's point of view on how patient engagement, outreach, reporting, and data capabilities can support Tribal and Urban Indian Health priorities.
• Represent CareMessage at Tribal Health, Urban Indian Health, Indigenous health, public health, and regional conferences where market presence and relationship-building are important.
• Build trust through culturally respectful engagement, strong follow-through, and clear understanding of local context.

Business Development & Strategic Partnerships

• Source, develop, and close new Tribal and Urban Indian Health opportunities through direct outreach, referrals, partner channels, conferences, and relationship-based business development.
• Build and maintain relationships with executive leaders, clinical leaders, operational leaders, IT/EHR stakeholders, and board or governance-adjacent stakeholders as appropriate.
• Identify strategic partnership opportunities with organizations serving Tribal and Urban Indian Health, including technology partners, public health partners, associations, funders, and regional networks.
• Shape opportunities early by understanding customer priorities, funding pathways, operational readiness, procurement processes, and technical requirements.
• Develop account and territory plans that translate relationship-building into measurable pipeline and revenue.
• Partner with the Chief Revenue Officer on market prioritization, strategic account strategy, and ecosystem partnerships.

Personal Sales Execution

• Personally own and close new Tribal and Urban Indian Health ARR, with annual revenue targets to be finalized based on territory scope and ramp expectations.
• Lead complex, high-trust sales cycles from discovery through close.
• Conduct strong discovery across executive, clinical, operational, and technical stakeholders.
• Build compelling business cases that connect CareMessage's capabilities to customer goals such as access, care gap closure, patient communication, staff efficiency, reporting, and health outcomes.
• Navigate multi-stakeholder decision-making, including budget, procurement, contracting, technical review, and implementation readiness.
• Model disciplined sales execution, including account planning, pipeline management, next-step clarity, and timely CRM documentation.

Technical & Product-Adjacent Selling

• Develop a strong understanding of CareMessage's product portfolio, roadmap, implementation model, and user workflows.
• Translate technical capabilities into clear customer value, including outreach workflows, segmentation, reporting, integrations, data exchange, and patient communication use cases.
• Partner with Product, Engineering, Professional Services, and Customer Experience to assess customer fit, implementation complexity, integration needs, and technical feasibility.
• Understand common Tribal and Urban Indian Health technology environments, including EHRs, data systems, reporting requirements, and interoperability constraints.
• Surface market-specific product feedback and help CareMessage understand where Tribal and Urban Indian Health customers may have distinct workflow, reporting, data, or implementation needs.
• Build trust with technical stakeholders by communicating accurately, avoiding overpromising, and ensuring internal alignment before commitments are made.

Market Intelligence & Go-to-Market Strategy

• Partner with the Chief Revenue Officer and Chief Strategy Officer to ensure our GTM strategy is consistent with CareMessage's mission, long term vision, and brand.
• Maintain a strong view of Tribal and Urban Indian Health market trends, funding dynamics, policy changes, technology needs, competitive alternatives, and partnership opportunities.
• Translate market insights into practical recommendations for messaging, packaging, pricing, partnerships, and product prioritization.
• Partner with Growth Marketing and Product Marketing to develop market-specific messaging, collateral, case studies, conference strategies, and outreach campaigns.
• Help CareMessage define what strong market fit looks like in Tribal & Urban Indian Health, including ideal customer profiles, adoption risks, technical readiness, and value drivers.
• Share structured learnings with internal teams so CareMessage builds durable institutional knowledge about the Tribal and Urban Indian Health market.

Cross-Functional Execution

• Partner closely with Customer Experience and Professional Services to ensure prospective customers understand onboarding, adoption, support, and implementation expectations..
• Partner with Finance and the Chief Revenue Officer on pricing, discounting, subsidies, grant-funded opportunities, and contract structure.
• Partner with Compliance and Legal as needed on data privacy, security, contracting, and risk considerations.
• Ensure customer commitments are well-documented and operationally feasible.
• Serve as the internal voice of the Tribal and Urban Indian Health market while maintaining clear commercial ownership of pipeline and revenue outcomes.

Performance Indicators (KPIs)

• New Tribal and Urban Indian Health ARR attainment
• Qualified Tribal and Urban Indian Health pipeline created
• Strategic opportunities sourced through direct relationships, partners, and conferences
• Conversion from target account engagement to qualified opportunities
• Deal velocity and close rates in Tribal and Urban Indian Health opportunities
• Forecast accuracy and CRM hygiene
• Quality of executive, clinical, operational, and technical stakeholder engagement
• Market intelligence and internal enablement contributions
• Cross-functional execution quality and customer readiness at handoff

Requirements

• 8-12+ years of experience in healthcare business development, healthcare SaaS sales, health technology partnerships, public health, Tribal and Urban Indian Health, or a related commercial role.
• Significant professional experience working in or selling to Tribal Health Organizations, Urban Indian Organizations, Tribal Nations, inter-Tribal organizations, IHS-adjacent settings, Indigenous health ecosystem partners, or organizations directly serving Tribal and Native communities.
• Existing relationships across the Tribal and Urban Indian Health market and demonstrated ability to build trust with senior stakeholders.
• Proven experience generating pipeline and closing complex, multi-stakeholder healthcare deals.
• Strong business development instincts, including account prioritization, relationship mapping, partner development, and long-cycle opportunity creation.
• Technical fluency in healthcare technology, including EHRs, integrations, patient communication workflows, data exchange, reporting, or population health tools.
• Ability to tailor messaging to executive, clinical, operational, and technical stakeholders.
• Strong written and verbal communication, with disciplined documentation and internal follow-through.
• Comfort with regular travel to maintain firsthand relationships with customers, partners, and the broader safety-net ecosystem, typically 1-2 trips per month for a few days each.
• Cultural humility, respect for Tribal sovereignty, and commitment to advancing health equity.
• Candidates who have lived experience working or living among tribal populations are strongly encouraged to apply.

Preferred Qualifications

• Experience with patient engagement, population health, care gap closure, outreach automation, interoperability, public health reporting, or EHR-adjacent technology.
• Experience selling into or partnering with safety-net healthcare organizations, especially Tribal-focused, Urban Indian, Native-serving, FQHCs, rural health organizations, public health agencies, or Medicaid-serving organizations.
• Familiarity with Tribal Health governance, funding, procurement, and partnership dynamics.
• Experience building a market or segment from an early stage, including messaging, conference strategy, partnership development, and pipeline creation.
• Experience with CRM and sales tools such as HubSpot, Salesforce, Gong, LinkedIn Sales Navigator, or similar platforms.
• Familiarity with nonprofit, grant-funded, or hybrid revenue models.
• Background in scaling or transformation-stage organizations.

Onboarding Objectives
Within 1 month you will:

• Master CareMessage's mission, product portfolio, roadmap, implementation model, and core user workflows.
• Learn CareMessage's current Tribal and Urban Indian Health pipeline, customer base, partner relationships, and market assumptions.
• Review CareMessage's pricing, subsidy mechanics, contract standards, grant-funded support models, and ROI messaging.
• Conduct internal listening sessions with Strategy, Revenue, Customer Experience, Product, Engineering, Professional Services, Compliance, and Marketing.
• Develop an initial Tribal and Urban Indian Health market map, including priority accounts, partners, conferences, and relationship pathways.
• Begin customer and market listening calls to validate needs, messaging, and opportunity fit.

Within 3 months you will:

• Own a defined Tribal and Urban Indian Health territory and account strategy.
• Build an active pipeline of qualified Tribal and Urban Indian Health opportunities.
• Begin leading discovery, d...