Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media ... Shopper missions & mindset (why shopper is in the store: quick trip, stockup, discovery ...
Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media ... Shopper missions & mindset (why shopper is in the store: quick trip, stockup, discovery ...
Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media ... Shopper missions & mindset (why shopper is in the store: quick trip, stock-up, discovery, deal ...
Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media ... Shopper missions & mindset (why shopper is in the store: quick trip, stock-up, discovery, deal ...
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
As a full-service shopper, you'll receive orders through the Shopper app to shop from stores in your area, and deliver the orders to your customer's door. It's that simple. What you get as a shopper:
In Store Shopper information
See Decatur, GA salary details
$5.16 - $7.19
0% of jobs
$7.19 - $9.22
0% of jobs
$9.22 - $11.24
0% of jobs
$12.40 is the 25th percentile. Wages below this are outliers.
$11.24 - $13.27
44% of jobs
The median wage is $14.08 / hr.
$13.27 - $15.30
15% of jobs
$15.30 - $17.32
15% of jobs
$17.42 is the 75th percentile. Wages above this are outliers.
$17.32 - $19.35
11% of jobs
$19.35 - $21.38
0% of jobs
$21.38 - $23.41
0% of jobs
$23.41 - $25.43
0% of jobs
$25.43 - $27.46
14% of jobs
$5
$16
$27
How much do in store shopper jobs pay per hour?
How to get hired as a personal shopper?
What is the role of an in-store shopper?
Is in-store shopper hard?
What are In Store Shoppers?
What's the easiest retail job to get?
What is the difference between In Store Shopper vs Retail Associate?
| Aspect | In Store Shopper | Retail Associate |
|---|---|---|
| Credentials | No formal certifications required | High school diploma often preferred |
| Work Environment | Shopping stores, warehouses, or distribution centers | Retail stores, customer service areas |
| Employer & Industry | Retail chains, grocery stores, e-commerce fulfillment | Retail stores, department stores, supermarkets |
| Job Focus | Picking and packing online orders, shopping assistance | Assisting customers, stocking shelves, sales |
In Store Shoppers primarily focus on selecting and packing online orders or assisting customers within retail environments, often working behind the scenes. Retail Associates have broader roles involving direct customer service, sales, and store operations. Both roles are essential in retail, but In Store Shoppers typically have less direct customer interaction and require minimal certifications.
What are some common challenges faced by In Store Shoppers and how can they be managed?
What are the key skills and qualifications needed to thrive as an In Store Shopper, and why are they important?

Coca-Cola Consolidated rating
7.1
Based on 102 frontline employees who took The Breakroom Quiz
190th of 391 rated food and drinks producers
Job description
Job Description Summary:
Reporting into the Global Shopper Science Lead, The Senior Director, Shopper Insights & Science is a new global role, created to build and lead a sciencebased capability that decodes purchasing behavior, turns insights into commercial advantage and embeds sciencebased decisionmaking into how we create value with our retail and channel partners. This role integrates advanced analytics, experimentation, behavioral science with omnichannel shop floor behavior and outlet understanding to enable bestinclass commercial execution and drive profitable growth across the CocaCola system by learning, optimizing, and influencing purchasing decisions.
This is an individual contributor role that focuses on explaining how shoppers notice, evaluate, and choose in real purchase contexts, grounding activation in behavioral and decision sciences rather than just commercial metrics.
SCOPE & IMPACT
Enterprise scope: Leads the translation, integration and scaling of shopper, channel and purchasing insights into shopper decision frameworks, combining behavioral insights and analytics to understand and influence how shoppers notice, choose, and buy beverages.
Decision scope: Drives adoption through tools, playbooks, and capability building. Defines measurement approaches for value realization.
Stakeholder scope: Interfaces with Commercial, RGM, customer teams, and HI OUs for the activation of insights, ensuring shopper science is integrated across pricing, assortment, promotions, and trade investment decisions.
Operating model: Supports markets and system through training, routines, and toolkits.
KEY RESPONSIBILITIES & ACCOUNTABILITY
Build and lead the global Shopper Activation Science capability, integrating shopper insights, analytical modeling, experimentation frameworks, and decision science to elevate category and commercial plans across channels, markets and categories, integrating shopper insights, experimentation, and behavioral decision science...
Develop a comprehensive understanding of omnichannel shopper behavior, using advanced analytics, qualitative and quantitative research, behavioral science, and shopper usage and penetration data to decode motivations, drivers, missions and barriers that ultimately influence choice.
Create global guidance on shopper segmentation, targets, journeys, and path-to-purchase frameworks that enable segmented execution strategies with flexibility to adapt to local realities and market contexts
Build scalable activation assets (decision trees, guardrails, opportunity maps) and drive their adoption including category growth narratives and decision frameworks designed for system alignment
Embed shopper and purchasing insights into RGM routines (pricing, promotion, pack/architecture decision support) through tools and playbooks, providing shopper decision inputs into RGM routines (pricing, promotion, pack architecture), rather than owning commercial models.
Own measurement frameworks linking activation to commercial impact and ROI. Collaborate with digital, technology, and data teams to enhance data sources, strengthen analytical capabilities and advance the use of AI and predictive tools in shopper analysis.
Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media, digital shelf, pack design & architecture) to improve decisions and performance prediction.
Translate insights and science into commercial narratives, business cases and customer selling stories that position CocaCola as a strategic, insightsled partner.
Co-develop advanced tools and capability plans to embed shopper science into daily commercial routines (forecasting models, scenario planning, decision dashboards).
Establish and lead global routines, including a Shopper Science community with OU shopper leads, to share learning and standardize practices.
Establish global routines, communities of best practices, and capability-building programs to elevate shopper science expertise across the Coca Cola system.
CANDIDATE PROFILE
For this role, we are looking for a commercially oriented insights leader who can transform science into scalable tools and routines, drive enterprisewide adoption, and demonstrate impact through clear, measurable business results.
Functional Skills:
Data-and-Digital (using performance and activation data to optimize execution)
Channel strategy and execution principles (Commercial activation and customer storytelling grounded in insights)
Shopper missions & mindset (why shopper is in the store: quick trip, stockup, discovery, dealseeking, destination, impulse)
Shopper decision psychology and behavioral effects (value perception, pack effects, availability, attention).
Path-to-purchase behavior (how shoppers navigate physical & digital stores, decision points)
Shelf & assortment dynamics (range, pack sizes, substitution behavior, trade up/down)
Visibility & attention drivers (shelf placement, facings, signage, secondary displays, labels)
Price & promo response (interpretation of value, discount sensitivity, magic price points)
Behavioral biases (shopper habits, shortcuts, choice overload, decision nudges)
In-store triggers & context (basket size, store format & layout, seasonality, time of day)
Omnichannel interaction (channel interdependence, in-store digitalization)
Shopper behavior measurement (messages, layouts, promos, eye-tracking, heat maps)
Leadership Skills:
Influence Across the Network (driving adoption through partnership) including through scientific credibility and shared learning forums.
Develop Talent (capability uplift across the system)
Make Courageous Choices (simplifying and standardizing where needed)
Shape Narratives for Impact (storytelling, persuasion, customer-ready narratives)
Change Management (adoption, capability building, scaling routines)
System Acumen (navigating OU/market/bottler complexity)
EXPERIENCE & BACKGROUND
10-15 years in Shopper Insights, Commercial insights Strategy and /or Insights Activation roles.
Proven experience operationalizing insights into frontline tools and routines.
Experience engaging customer teams and market leadership.
Experience applying shopper or behavioral insights into scalable decision tools and routines.
Ability to build toolkits/playbooks and embed them into operating routines
Change leadership and capability-building expertise
Measurement discipline: linking actions to outcomes and ROI
Skills:
Behavioral Insights, Category Insights, Channel Marketing Strategy, Commercial Marketing, Consumer Decision Journey, Consumer Insight Analysis, Decision Sciences, Shopper Analytics, Shopper MarketingPay Range:
United States of America: 193,000 USD - 224,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 10, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.What Coca-Cola Consolidated employees say
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About Coca-Cola Consolidated
Sourced by ZipRecruiter
Coca-Cola Consolidated, based in Charlotte, NC, US, is a preeminent company in the beverage industry. The company is the largest independent bottler for The Coca-Cola Company in the United States. The company’s product portfolio includes prominent beverages such as Coca-Cola, Diet Coke, Sprite, and a variety of other beverages produced by The Coca-Cola Company. Founded in in 1980 after multiple expansions and mergers, the company has since gained a steadfast reputation in the industry as a leading bottler and distributor. Coca-Cola Consolidated's core values are committed to excellence, committed to service, committed to a higher calling, and committed to each other. Their mission is to share in the refreshment, fun, and fellowship of happiness found in The Coca-Cola Company’s beverages. Their notable achievements include not only market expansion but also their history of giving back to the communities where they operate, signifying their dedication to corporate social responsibility.
Industry
Food and drink manufacturing
Company size
10,000+ Employees
Headquarters location
Charlotte, NC, US